Thursday, June 2, 2011

Microsoft Selects the WellMed Health Hub™ for its 60,000 U. S. Employees and Dependents

Microsoft Selects the WellMed Health Hub™ for its 60,000 U. S. Employees and Dependents

Utilization high as employees manage personal health information using secure online tools and resources

(PRWEB) May 24, 2002

Portland, OR –– WellMed, Inc., a health communication company, today announced its selection by Microsoft Corporation (NASDAQ: MSFT) to integrate its online health and benefits technology to drive a comprehensive employee health portal called MicrosoftHealth. This portal was launched in March and provides Microsoft employees and their dependents with personalized, secure, online health management information and resources. MicrosoftHealth is accessible internally and externally and enables employees and their families to easily:

•  Identify health risks

•  Enter and safely store personal health information

•  Access interactive health improvement programs

•  Access Microsoft health benefits information

•  Search for medical information from a variety of credible sources

MicrosoftÂ’s selection of the WellMed platform was based on the flexible customization it provides. Following a comprehensive examination of WellMedÂ’s proprietary technology, policies and procedures, Microsoft gave WellMed high scores on security and privacy.

“Privacy and security are a top concern for Microsoft,” said Tom McPherson, Health Benefits Manager at Microsoft. “Following a thorough audit confirming that WellMed’s platform met our standards, we are now able to offer meaningful online resources to help our employees better manage their health.”

WellMed’s platform – or Health Hub -- was developed to help self-insured employers like Microsoft increase the quality of care and services they provide while controlling escalating health care costs. The Health Hub provides a secure online health communication platform that aggregates self-reported health information, integrates it with client systems based on the company’s business rules, benefits, guidelines and third-party health resources, then following proprietary analysis, communicates with clients and individuals to guide them in achieving their health-related objectives. With the WellMed Health Hub, Microsoft can easily modify its existing health programs to more effectively meet employee needs and bring about positive behavioral change within the organization.

Bringing health and benefit resources online further illustrates MicrosoftÂ’s commitment to its employees and their families, while paralleling WellMedÂ’s vision of delivering secure, intuitive online heath care solutions.

“Microsoft recognizes the importance of empowering people with the tools and information they need to effectively manage their health,” said Craig Froude, chairman and CEO of WellMed. “Aligning with WellMed is a natural extension of that philosophy. Microsoft is committed to maintaining the leading position in its industry, which means their employees will have the most comprehensive and sophisticated health information and communication capabilities available to them.”

The WellMed Health Hub

The core products and related applications that make up the WellMed Health Hub include:

•  Personal Health Manager™ -- The interactive dashboard for individuals that contains a comprehensive suite of online health assessments, condition information and personalized, relevant health resources to elevate the userÂ’s ability to effectively manage health issues on a daily basis.

•  Personal Health Insight™ -- The decision-support control panel that clients use to analyze aggregate health data in real time, address population health risks, proactively implement preventive programs, and communicate directly with individual users.

•  Personal Health Connect™ -- The secure communication tool that facilitates online dialogue between individuals and providers, thus enabling more streamlined and effective individual health management.

About WellMed

WellMedÂ’s award-winning online products and services enable individuals to make informed decisions about their health while providing client organizations with business intelligence to proactively address costly health care issues. Organizations that purchase WellMedÂ’s solutions include self-insured corporations, health insurance companies, government agencies, pharmaceutical manufacturers and national retailers. WellMed, Inc. is headquartered in Portland, Oregon, with regional offices in Seattle, Atlanta, Austin and Boise.

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Jerry Schranz

CPRi Communications, Inc.

370 North Street

Teterboro, NJ 07608

201-641-1911 Phone ext. 14

Jschranz@cpronline. com

Geonetric’s Client Web Sites Recognized for Excellence at the Sixth Annual eHealthcare Leadership Awards

Geonetric’s Client Web Sites Recognized for Excellence at the Sixth Annual eHealthcare Leadership Awards

Geonetric, a leader in healthcare Internet technology design and development, recently had three clients recognized for achievement at the eHealthcare Leadership Awards, an annual competition that honors excellence in all areas of electronic health information. Competing in an applicant pool that contained over 1,200 entries, Geonetric’s clients earned Platinum, Gold and Silver Awards for categories including Best Site Design, Best Overall Internet Site, Best Interactive Site, and Best Healthcare Content Site. In doing so, Geonetric has provided each and every one of its clients with an award-winning online presence.

Cedar Rapids, IA (PRWEB) December 15, 2005

Geonetric, a leader in healthcare Internet technology design and development, recently had three clients recognized for achievement at the eHealthcare Leadership Awards, an annual competition that honors excellence in all areas of electronic health information. Competing in an applicant pool that contained over 1,200 entries, Geonetric’s clients earned Platinum, Gold and Silver Awards for categories including Best Site Design, Best Overall Internet Site, Best Interactive Site, and Best Healthcare Content Site. In doing so, Geonetric has provided each and every one of its clients with an award-winning online presence.

The leading awards program exclusively recognizes the very best Web sites of healthcare providers, health plans, healthcare associations, online health companies, pharmaceutical/medical equipment firms, suppliers, other healthcare organizations, and business improvement initiatives. These awards highlight the Internet's role in achieving an organization's business objectives and recognize the hard work that has gone into creating outstanding health Web sites.

“Our growing success and reputation in the marketplace as an innovations leader is underlined by the recognition our clients receive, and we are very grateful”, said Andrea Olson, Marketing Director at Geonetric. “More than anything, we are pleased to see the growing importance of eHealth and look forward to help our clients continue to push the envelope, finding new ways to meet their objectives and exceed their expectations.”

For the eHealthcare Leadership Awards program, an independent panel of individuals familiar with healthcare and the Internet evaluated each entry. Web sites were rated based on a standard of Internet excellence and how they compared with others in their group classification.

Genesis Health System out of Davenport, IA, has been a client of Geonetric since 2000 and was the flagship hospital to implement Geonetric’s VitalSiteÒ Content and Site Management Solution. Genesis received awards including Gold for Best Interactive Site for Healthcare Systems and Silver for Best Overall Internet site under the same classification. “This is our 3rd consecutive year receiving recognition at the eHealthcare Leadership Awards”, stated Ken Croken, Vice President Corporate Communications & Marketing with Genesis. “This underlines the fact that we have invested in the right direction and that the web will continue to be an integral part of our overall marketing strategy.”

National Jewish Medical and Research Center of Denver, CO, was the recipient of multiple awards, including Silver in the Best Healthcare Content for Hospitals under 200 beds and Gold for Best Overall Internet Site in the same classification. “Our Web site has evolved into one of our most important marketing tools, especially on a national level” said David Tinkelman, vice president of health initiatives at National Jewish. “Providing useful content online and making it easy to find has allowed us to attract visitors from around the nation to our Web site and to our hospital.” National Jewish has been a client of Geonetric since 2002 and uses Geonetric’s VitalSite system for its site and content management needs.

Norton Healthcare received a Platinum award for Best Site Design in the Healthcare System division. “The new NortonHealthcare. com site has been a dramatic and positive change in our web presence. The new design, content, navigation and increased interactive functionality have been met with a very positive response from our community and our health care system. We are now able to move in a direction that better serves our patients.” according to Elizabeth Scott, Director of eBusiness, Norton Healthcare. Norton Healthcare launched their new site in early 2005, including a complete site redesign, in partnership with Galvanon, and implementation of Geonetric’s VitalSite system. Norton has won 5 total awards for their site since launch.

Geonetric’s VitalSite system provides the framework for healthcare organizations to leap forward with their online initiatives. The system has two main parts: its core infrastructure and its powerful add-in modules. Designed to manage web sites, patient portals, intranets, employee portals, extranets and physician portals, VitalSite is a single, powerful platform built in. NET technology, designed to be heavily customized for each client’s unique needs, eliminating the restrictions of out of the box systems, while providing a stable, enterprise-class infrastructure for growth.

VitalSite’s infrastructure is made up of a series of core web functions including collaboration, content management, e-commerce, document management, search, security, taxonomy and integrated workflow. Working as a unified system, VitalSite enables organization to manage multiple sites, including Intranets and Extranets, personalizing and customizing the delivery of health information and services through Geonetric’s SmartPanel technology. Included is a series of configurable modules, such as Health Blogs, Gift Shop, Provider Directory and Bill Payment (where site visitors can pay hospital bills online) that provide easy-to-use online functionality to streamline and enhance the consumer, employee, physician and patient experience.

Olson agreed that this element of unification remains an important and under-addressed issue in e-healthcare. “With the growing abundance of healthcare web tools and information, organizations need to continually question how they can [communicate] better,” she said. “Geonetric’s belief is that the web will become an integral part of the healthcare delivery process and we want to help those innovative and forward-thinking organizations get there today.”

About Geonetric

A healthcare web technology company founded in 1999, Geonetric is focused exclusively on advancing the way hospitals interact and communicate with their markets. Through its products and services, Geonetric provides hospitals and health systems with the online tools necessary to increase patient satisfaction, improve patient/physician communications, generate direct revenue and streamline internal processes - advancing the industry towards the goal of achieving complete eHealth.

To learn more, visit the Geonetric web site at www. geonetric. com

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Bariatric Advantage to Offer More Great Education in 2009

Bariatric Advantage to Offer More Great Education in 2009

In 2008, Bariatric Advantage® successfully launched a series of free professional webinars on topics related to bariatric surgery. They are looking forward to being able to continue and improve this widely acclaimed service in 2009.

Irvine, CA (PRWEB) January 2, 2009

Bariatric Advantage®, a company dedicated to providing the best in nutritional products and services to help programs provide "best practices" care to weight loss surgery patients, reinforced their strong commitment to education in 2008 by launching a free series of on-line educational webinars. The programs have been so successful that the company plans to both continue and expand the offerings for 2009.

"Last year, we offered a dozen webinars on topics ranging from pregnancy and bariatric surgery to vertical sleeve gastrectomy. We were both pleased and amazed by the overwhelmingly positive response from the community," says Dr Jacqueline Jacques, Chief Science Officer of Bariatric Advantage. The webinars are offered for free to healthcare professionals who register at the company's website, and frequently feature expert Dr John Dixon, Head of Obesity Research at Monash University and Senior Clinical Scientist at the Baker Heart and Diabetes Institute in Melbourne, Australia.

"Dr Dixon has been a big draw for us," notes Dr Jacques. "We look forward to having him present once a month in 2009, and we will be bringing in some new experts as well - in nursing and dietetics. We will also be pursuing offering continuing education credits for both new and past presentations."

The free webinars are archived on the company's website in a special area for healthcare professionals. Doctors, nurses, dietitians and others can create a login and password and can come back to the site at any time to view past webinars. The site also has other useful educational materials for bariatric programs and professionals.

The first webinar of 2009 is slated for Tuesday, January 13 at noon Pacific Time. The topic will be Bone Health and Bariatric Surgery. Dr Jacques states that this topic was one of the most requested during 2008, and she expects the discussion to be lively. "We do live discussion at the end of each webinar," notes Dr Jacques, "and it is often some of the most interesting material. Professionals like to know what their colleagues are thinking about, and what their ideas are, and we are happy to provide them with this forum."

For additional information, you can contact Dr Jacqueline Jacques at dr. jacques (at) bariatricadvantage (dot) com, or register in the Healthcare Professional area on www. bariatricadvantage. com.

About Bariatric Advantage®:
Bariatric Advantage® provides a complete line of nutritional supplements that have been specifically formulated to meet the unique demands of both the pre-operative bariatric surgical candidate, as well as the post-operative bariatric surgical patient. They are also committed to providing the quality education and services to the patients, surgeons, support groups and other allied medical professionals who dedicate their careers to helping improve the lives of the recovering obese patient.

Contact:
Jacqueline Jacques, ND
Chief Science Officer
Bariatric Advantage
(800) 898-6888
Dr. jacques (at) bariatricadvantage (dot) com

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Wednesday, June 1, 2011

Patients Beyond Borders Malaysia Edition to Launch in July

Patients Beyond Borders Malaysia Edition to Launch in July

New guide to showcase Malaysia's world-class medical facilities

Chapel Hill, NC (PRWEB) April 14, 2009

Healthy Travel Media and the Association of Private Hospitals of Malaysia (APHM) jointly announce the launch of the Patients Beyond Borders: Malaysia Edition, to be published in English for international distribution. The Malaysia Edition will be formally launched on 21 July at the APHM/ASQua/ISQua Conference and Exhibition 2009 in Kuala Lumpur, Malaysia.

Produced in collaboration with Malaysia's Tourism Ministry and supported by hospitals and related private organizations, the 240-page guidebook will feature 16 pages of color inserts and offer an in-depth overview of Malaysia's 20+ international hospitals, selected health travel agents, nearby recovery and guest accommodations, and area travel information.

"Located centrally between Singapore and Thailand and with some of the best healthcare in Asia, Malaysia receives visitors from more than 30 countries throughout the region and the world," says Healthy Travel Media CEO Josef Woodman. "Malaysia's prices for procedures are on par with popular medical travel destinations such as India and Thailand, and its favorable climate and English-speaking culture attracts medical travelers from the US, Canada, the UK, Japan, and Australia."

Dato' Sri Dr. Ng Yen Yen, Malaysia's Minister of Tourism, is expected to formally launch the Patients Beyond Borders Malaysia Edition, to further emphasize the importance of medical travel to Malaysia's economic growth plans.

"Malaysia's quality healthcare system ranks among the best in Asia," says Dato' Dr. Jacob Thomas, President of Private Hospitals of Malaysia. "Value-conscious' patients will find costs here among the lowest of any international medical travel destination."

Patients Beyond Borders: Malaysia Edition will be available in bookstores and online retail channels throughout the world. The eBook edition will be available through lulu. com. Booksellers wishing to carry the Malaysia Edition should contact Publisher's Group West, www. pgw. com.

Current APHM members participating in the Patients Beyond Malaysia Edition include: Gleneagles Intan Medical Center, Gleneagles Medical Center Penang, Institut Jantung Negara (National Heart Institute), KPJ Healthcare Group, NCI Cancer Hospital and Specialist Clinics, Pantai Hospital Group, Penang Adventist Hospital, Prince Court Medical Center, Sime Darby Medical Center Subang Jaya and Sunway Medical Center.

About the Association of Private Hospitals
Established in 1972, APHM currently represents more than 100 private hospitals and medical clinics approved and licensed by Malaysia's Ministry of Health. Of those, more than 30 private hospitals are directly involved in medical tourism. Among APHM's objectives is the delivery of a high standard of healthcare to the public by coordinating activities of private hospitals and promoting healthcare services within Malaysia.

For more information about APHM, please contact:

Association of Private Hospitals of Malaysia
Ms. Ruby Ng
Tel: +03 2284.0278
Fax: +03 2284.1278
Web: www. hospitals-malaysia. org

About Healthy Travel Media
Healthy Travel Media, an independent imprint based in Chapel Hill, NC, publishes books, eBooks, and Web-based consumer reference information on medical tourism and wellness travel. Patients Beyond Borders is available at Amazon and bookstores everywhere. The Patients Beyond Borders: Malaysia Edition is one of a series of in-country editions of the same name. For more information, visit: http://www. patientsbeyondborders. com (http://www. patientsbeyondborders. com).

For media queries, please contact:
United States
Judy Orchard
Tel: +1 919 545.0668
Http://www. patientsbeyondborders. com (http://www. patientsbeyondborders. com)

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Evergreen Systems, Inc. Announces Second Annual ITIL Benchmark Study

Evergreen Systems, Inc. Announces Second Annual ITIL Benchmark Study

Company identifies common pitfalls and provides best practice recommendations.

Sterling, VA (PRWEB) March 27, 2006 –

Evergreen Systems, a leading IT consulting firm, today announced the results of a survey of IT managers, directors and executives regarding the IT Infrastructure Library (ITIL) Benchmark Study conducted at the 10 International IT Service Management Conference, hosted by Pink Elephant. thData from the latest ITIL Benchmark suggests that while organizations using enterprise ITIL for change management are heading in the right direction, many programs are not implemented throughout the organization increasing their risk for failure.

Respondents indicated that top business driver of ITIL efforts is Service Quality and IT/Business Alignment, with CIOs increasingly turning to ITIL to help meet compliance requirements related to Sarbanes Oxley. However, organizational resistance and effective planning undermine many initiatives underpinning the need for increased senior-level support of and responsibility for these efforts.

To help companies overcome the common pitfalls highlighted by the survey, Evergreen offers five guidelines for organizations pursuing ITIL initiatives:

1) Take time to include a view of all ITIL disciplines when defining a strategy

2) Make foundation training for all key constituents an early baseline requirement

3) Spend the time to create and promote an effective strategy

4) Focus energy on articulating an enterprise change management system; there is less risk of adopting new technology

5) Focus on incident/problem management and enterprise change management effectiveness to build a solid foundation for further ITIL development

“One of the key findings from the survey is that increased corporate awareness and CIO support is vital in order to encourage commitment to long term ITIL initiatives and leave organizations less likely to fail in their change management efforts,” said Don Casson, president and CEO of Evergreen. To help ensure success, organizations should create and document their strategies, build a consensus plan supported by key constituents and take measured steps to build on provide value to the business. Those who create and execute a plan to lead their organizations, step-by-step, through the change brought about by a comprehensive ITIL initiative will significantly improve their odds of success.

The company polled 127 attendees from 108 companies, organizations and institutions to gauge the degree of commitment and analyze the barriers to the use of ITIL best practices for effective IT management. The greatest percentage of survey participants came from the Manufacturing (15 percent), Financial Services (14.2 percent) and Services (14.2) sectors. The full survey results are available at http://www. evergreensys. com/news_events/press_releases/ITILBenchmark. html (http://www. evergreensys. com/news_events/press_releases/ITILBenchmark. html)

Other key findings from the survey include:

As many organizations in the U. S. face accountability, security and regulatory compliance with Sarbanes Oxley, CIOs are feeling the need to respond to these requirements as a single IT enterprise. Of the 95 percent who selected ITIL as a framework they are using to improve IT operations, 54 percent of respondents have budgeted and approved ITIL project in the next six months. The leading choices for ITIL technology platforms are HP/Peregrine and BMC/Remedy, accounting for 60 percent of the market. The overwhelming business driver of organizations’ ITIL efforts is Service Quality, at 77 percent, while the very close second is IT/Business Alignment at 58 percent. While ITIL is gaining fast acceptance, organizations identified several barriers to ITIL adoption in their business. Most respondents (72 percent) claim the biggest obstacle is organizational resistance, while 34 percent are just not sure where to start.

“Through our work and networking at events like the recent Pink Elephant conference, Evergreen has witnessed an increasing number of organizations implementing ITIL programs in the United States,” said Don Casson. “The most recent survey results support our previous observations of high ITIL adoption; however, we remain concerned that many of the organizations continue to run these programs in a vacuum. For ITIL programs to be successful, they must be implemented throughout the organization in a thoughtful, strategic manner. We are confident that as more programs are elevated to CIO oversight they will be implemented more effectively and drive greater efficiencies and returns.”

Through interviews conducted at the 10 International IT Service Management Conference, hosted by Pink Elephantth, Evergreen gathered information from attendees on ten questions. The information extends beyond ITIL planning and commitment to the business drivers and barriers that the organizations face through ITIL program implementation. Regulatory requirements have led to the increased visibility of IT compliance and control efforts at the CIO level. On the whole, the survey results indicate that companies leveraging ITIL to improve enterprise IT execution are using the tool effectively, in sync with the best practices while also understanding the potential barriers to the execution of ITIL processes. However, the enterprise ITIL programs will still be at risk if organizations do not stay committed to an effective, ongoing strategy.

About Evergreen Systems

Evergreen Systems is a highly specialized technology consulting firm focused on helping complex global organizations simplify and optimize the way their IT organizations work. From strategic planning, to policy development, through execution, Evergreen makes sure that what gets planned, gets done.

Leaders in insurance, finance, healthcare and retail rely on Evergreen to address today’s major business challenges including: making ITIL and COBIT operable; understanding and organizing their IT assets for better planning and execution; developing automated, streamlined compliance processes and bringing them to life for maximum benefit; and managing complex enterprise change. Global 2000 organizations work with Evergreen for sound strategy, flawless execution and measurable results.

Contact:

Amy Mergler

Evergreen Systems, Inc.

571.262.0980

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Monday, May 30, 2011

Senior Housing Options, Resources Now Available on Senior Care Website La Dolce Living

Senior Housing Options, Resources Now Available on Senior Care Website La Dolce Living

Affordable senior housing and other senior care resources from La Dolce Living, Inc. are highlighted on its new-generation website. Aimed at being a “one-stop website for senior care,” it will help seniors and families find quality and affordable senior housing options and resources for themselves or their aging loved ones.

Mission Viejo, CA (PRWEB) June 17, 2010

La Dolce Living Inc. has just launched a complete senior care (http://www. ladolceliving. com/) website, including a listing of affordable senior housing options.

La Dolce Living®, meaning “Sweet Living” in Italian, has a free comprehensive online directory (http://www. ladolceliving. com/facility-search. html) that has more than 28,000 licensed, senior care facilities throughout California, Florida, Arizona and the rest of the U. S.

La Dolce Living, Inc., co-founded by a doctor with over 40 years of medical field experience, lets seniors and families find and compare the best quality and affordable assisted living, nursing homes, Alzheimer’s care, independent living, adult-day health care and other senior housing options throughout the U. S. Users are also able to read and comment on articles written by recognized industry professionals and participate in an online community forum (http://www. ladolceliving. com/discussion-forum/) with people going through similar challenges relating to senior care.

The inspiration for the website comes from its users, including a daughter in her mid-50s previously complaining about the lack of affordable senior care options and poor quality of “fresh” data for her mom, recalled Erwin T. Allado, CEO of La Dolce Living. Prior to forming the company, we would meet people left and right that did not know where to go for senior housing information. To this day, families are still not prepared to deal with their aging loved one emotionally and most especially financially.

“In the next 20 years, the senior population is doubling to 70 million, making seniors and Baby Boomers, the fastest and largest growing demographic on the Internet. With the ongoing caregiver shortage, the senior care industry will heavily depend on every senior care facility to provide care for the elderly. Our formula is simple. With everyone going through one of the hardest times in U. S. history, seniors and their families still need an easier way of finding more affordable senior care for themselves or their aging loved ones. We make that possible by helping every senior care facility get affordable, online visibility,” says Catharine Allado, Chief Operations Officer at La Dolce Living.

During development, Google reported that La Dolce Living’s website received over 350,000 page views from a total of 130 countries. “You guys did a fantastic job on your senior care website! I found it informative, helpful, and easy to navigate,” said Bill Joseph, prior VP of the Long Term Care Division at PHP Healthcare Corporation.

La Dolce Living also provides placement services for seniors needing quality and affordable long-term care by matching them with quality and affordable senior care facilities, such as assisted living, Alzheimer’s care, adult day care and more.

Added Erwin, “These are exciting times for us as we continue to expand quickly across the U. S. We want Seniors and their families to know that they are not alone during this emotional and important stage in their lives. La Dolce Living is committed to making senior care information reliable and easy to use, while providing the best senior housing options possible. In these difficult economic times, we want families to know that other senior care options exist and we are passionate in helping them with this very important decision.”

La Dolce Living is certified with TRUSTe (the world’s recognized organization for online privacy) and has an A+ rating with the Better Business Bureau.

About La Dolce Living
La Dolce Living was co-founded by Dr. Milo Allado, M. D., a pathologist with over 40 years in the medical field and Erwin and Catharine Allado (husband and wife), prior executive level managers that have helped build very successful IT companies. La Dolce Living’s free website services enables Seniors and their Families find and compare quality, affordable licensed senior care homes and facilities in California, Florida, Arizona and more. Users can also read articles by recognized industry professionals and join discussion forums with others going through the same senior care challenges. La Dolce Living is headquartered in Mission Viejo, California. For more information, visit http://www. ladolceliving. com (http://www. ladolceliving. com)

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The Quantum Scale Helps in the Fight Against Childhood Obesity

The Quantum Scale Helps in the Fight Against Childhood Obesity

Positive reinforcement rather than setting a target weight is the key to success.

Kitchener, ON (PRWEB) July 6, 2010

A new tool for reducing the rate of childhood obesity, the Quantum Scale relies on positive reinforcement and encouragement to help promote weight loss and a healthier lifestyle for children and adolescents.

This revolutionary scale is designed to play an important role in fighting childhood obesity by taking away the child's psychological burden of trying to reach a predetermined or ideal weight (which often leads to an unhealthy obsession with weight loss). And it does this in a new, innovative way.

The scale registers (but does not display) the actual weight of the user, storing it in the scale's memory. From that point on, the scale only displays weight loss or gain. Users of the Quantum Scale report that focusing on the progress of weight loss instead of the child's total weight improves their self image and they find the child is more apt to use the scale (as opposed to traditional scales) to track their progress. Plus, the child identifies with the cause and effect of their weight loss efforts rather than focusing on a predetermined outcome.

Childhood obesity has more than tripled in the last 30 years. And the first lady, Michelle Obama, is leading an initiative to deal with the problem (USA Today*) The US Department of Health and Human Services states that overweight adolescents have a 70 percent chance of becoming overweight or obese adults with the associated risks of illness and disease.

The creators of the Quantum Scale also remark that eliminating the tag of a three-digit number (total weight) helps the child focus on healthy eating and exercise instead of reaching a preset, and sometimes unrealistic target weight.

Available in five colors, the Quantum Scale is sold through a number of retail outlets and can also be purchased directly from their website at http://site. quantumscale. com/ (http://site. quantumscale. com/).

About the company: Susan Taylor is the founder of the Quantum Scale and a leader in the effort to help children and adolescents world wide maintain a positive self image as they embrace a healthier lifestyle.

For more information:
Http://site. quantumscale. com/ (http://site. quantumscale. com/)

*http://www. usatoday. com/news/health/weightloss/2010-01-20-michelle-obama-obesity_N. htm (http://www. usatoday. com/news/health/weightloss/2010-01-20-michelle-obama-obesity_N. htm)

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