Marsh, Inc. Gives a Fresh Face to NestFresh Cage Free Eggs
Marsh, Inc., a Cincinnati-based branding and design agency has created a fresh new look for NestFresh Cage Free Eggs, which will arrive on grocersÂ’ shelves this spring. The Denver, Colorado company, markets healthy and humanely produced cage free eggs in the Southwest and Rocky Mountain. The new NestFresh identity includes a new logo, tagline, package design, informational package insert, and website, all created by Marsh, Inc. In an effort to elevate the brand from growing competition in the cage free eggs category, Marsh, Inc. wanted to give the brand a strong image that consumers could easily identify with whether they were new or loyal shoppers of natural brands.
Cincinnati, OH (PRWEB) February 13, 2005
Marsh, Inc., a Cincinnati-based branding and design agency has created a fresh new look for NestFresh Cage Free Eggs, which will arrive on grocersÂ’ shelves this spring. The Denver, Colorado company, who markets healthy and humanely produced cage free eggs in the Southwest and Rocky Mountain area, is hoping to expand its distribution to other areas of the U. S. with the launch of the new identity.
In an effort to elevate the brand from growing competition in the cage free eggs category, Marsh, Inc. wanted to give the brand a strong image that consumers could easily identify with whether they were new or loyal shoppers of natural brands. Research showed that there was little differentiation in the category, and cage free eggs have become a commodity largely differentiated by price. Marsh saw an opportunity to fill this void by using NestFreshÂ’s owner and CEO, Cyd Szymanski, as the fresh face of NestFresh.
SzymanskiÂ’s unique story is that of a businesswoman, wife, mother, and long time advocate for animal welfare, sustainable agriculture, organic food awareness and other humanitarian causes. Szymanski grew up on an industrial egg farm and witnessed the horrific conditions hens were subjected to in caged facilities. In 1991 Szymanski, with help from her father and brother, started NestFresh Eggs, Inc., a cage free facility where the hens are free to roam about and are fed a vegetarian diet free of animal proteins, hormones, and antibiotics.
Marsh hopes that SzymanskiÂ’s story will resonate with consumers looking for healthier foods for their families, produced by environmentally responsible organizations.
The new NestFresh identity includes a new logo, tagline, package design, informational package insert, and website, all created by Marsh, Inc. The package supports the environmentally conscious product positioning by the use of subtle, natural colors and a panoramic mountain background to support the companyÂ’s Colorado heritage. They purposefully steered clear of traditional egg carton images such as chickens and barns to further differentiate NestFresh from its competitors.
The new tagline “Always 100% Cage Free” reiterates to consumers that all NestFresh’s eggs are cage free. Some producers use caged birds to supplement their cage free business and it was important for NestFresh to distinguish themselves from those producers. The informational insert, included in all packages, educates the consumers on the benefits of cage free eggs, to humans and chickens, and gives a glimpse of the owner’s unique story. The insert also directs consumers to the new NestFresh website, which launches in February. On the website, consumers can learn more about Szymanski, cage free eggs, the natural foods industry, and the charities supported by Szymanski and her company.
NestFresh Cage Free Eggs are available in Cage Free White, Cage Free Brown, Organic, Omega-3, and Fertile, and come in a variety of sizes.
About Marsh, Inc.
For over 60 years, Marsh, Inc. has been key in developing and reinforcing some of the worldÂ’s most well-known and respected brands. The agency has established its reputation by being experts in package design, brand strategy, and promotional programs supported by a comprehensive in-house photography studio. Marsh, Inc. combines knowledge, experience, and professionalism to deliver comprehensive creative that is on-strategy and results-driven. The Cincinnati-based agency has offices in the New York/New Jersey metro area and Denver, Colorado. For more information, please visit the website at www. marshinc. com.
About NestFresh Eggs, Inc.
NestFresh Eggs, Inc. markets products that are healthy and humanely produced from hens that are uncaged and free-roaming in barns, or outside, where cages, pesticides, and antibiotics are never used. All chickens are fed a special vegetarian diet that contains no animal by-products or bone meal. Besides owning its own hens, NestFresh contracts with independent producers for its eggs, who follow its guidelines to produce to NestFreshÂ’s exacting standards. For more information, please visit the website at www. nestfresh. com.
CONTACT INFORMATION
Aimee Boas
Marsh, Inc.
513-421-1234
Www. marshinc. com
Cyd Szymanski
NestFresh Eggs, Inc.
303-294-9740
Www. nestfresh. com
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