Ad:tech New York 2006 Pre-registers More than 12,000; Show Takes Inclusive Look at How the Intersection of Marketing and Technology is Shaping the Future of Brand Hilton New York, November 6 – 8, 2006
Overview of news 'from the floor' at ad:tech.
New York (PRWEB) November 7, 2006
ad:tech expositions, LLC (www. ad-tech. com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, today continues its largest exposition to-date, at the Hilton New York. The theme "from the alley to the avenue" underscores the show's broadening appeal to the entire media industry -- from New York's Silicon Alley to Madison Avenue, and far beyond into expanding global markets. More than 12,000 people have pre-registered to attend before the show's end on Wednesday, November 8.
"The energy here in New York is incredible," said Drew Ianni, ad:tech Chair, Programming. "The floor is crowded, the sessions are buzzing, and it's clear that ad:tech's focus -- on the intersection of marketing and technology -- now appeals to a broader and more invested audience than ever before. Because of the high concentration of key industry influencers, it's also a natural place for companies to announce relevant news."
News from ad:tech is posted at http://www. imediaconnection. com/summits/coverage. asp (http://www. imediaconnection. com/summits/coverage. asp). A sample of exhibitors presenting new products and services at ad:tech New York 2006 include:
Ad pepper media (Booth 621, www. adpepper. com) unveils iSense in the US, an innovative semantic advertising technology that delivers true relevance to display ads.
Advertising Research Foundation (ARF) (www. thearf. org) previewed a first definitive knowledge resource, The Online Advertising Playbook, today at ad:tech. Published by J. Wiley and Sons in the Spring 2007 (hardback $29.95, 320 pages), the Online Advertising Playbook reviews over 1,000 case studies, academic papers and professional articles to answer the question: what do we know about how online advertising works and how can practitioners best use this knowledge. The Playbook presents principles and winning plays for marketers.
CommerceTel (Booth 320, www. commercetel. com) a leading provider of interactive TV solutions, and Jeff Mirkin Productions, leading game and reality television production company, announced an agreement whereby Jeff Mirkin Productions will use CommerceTel technology to add interactive elements to TV shows currently in production.
Datran Media (Booth 1201, www. datran. com), a performance-based marketing company, launched a new business-to-business version of its flagship customer management solution adLoyalty.
Efficient Frontier (Booth 424, www. efrontier. com), has formed a strategic alliance partnership with Mitsui $ Co. through its e-marketing subsidiary Vizia to launch Search Engine Marketing in Japan.
EMarketer™ (Booth 410, www. emarketer. com), published a new report, Internet Video: Advertising Experiments & Exploding Content. The published numbers illustrate a huge surge in online video spending for 2007 – of 89%, to be exact.
FourSpots, Inc. (Booth 2016, www. fourspots. com), unveiled a beta version of its revolutionary online video advertising exchange platform that allows advertisers to reach targeted consumers on addressable devices, including the PC, TV, mobile phone and digital display.
Marchex (Booth 603, www. marchex. com) launched Marchex Network, an advertising network featuring Marchex's more than 200,000 owned and operated Web sites which attract tens of millions of unique users per month. Advertisers can directly bid for placement on a Cost-Per-Click basis across Marchex's network of Web sites, based on designated keywords and categories.
MediaWhiz Holdings, LLC (Booth 139, www. mediawhiz. com) "MediaWhiz" launched White Delivery List Management (www. whitedelivery. com), which will offer transactional message delivery as an added service to its current and new e-mail list management clients.
NeuroFocus (Booth 418, www. neurofocus. com) demonstrated its brain wave analysis equipment, to show how it can analyze brain waves in response to advertising, in real time, using a live person. The brain wave response displays as a reaction chart showing the degree of emotional engagement, attention and memory/recall.
SendTec (Booth 507, www. sendtec. com) (OTCBB:SNDN), in an unprecedented development in the direct marketing space, and a sign of changes in the marketing industry, has become the only publicly listed full-service advertising agency in the US to earn the Microsoft Gold Certified Partner status that Microsoft states "represents the highest level of competence and expertise with Microsoft technologies and (is awarded to companies with) the closest working relationship with Microsoft." The Gold status is an earned accreditation that all companies registered in the Microsoft partnership program can work towards.
SilverCarrot (Booth 2715, www. silvercarrot. com), an online publisher, launched both Recipe4Living. com and the SilveriNet affiliate network. The first is an interactive community enabling users to share ways to cook and live a healthy and joyful life, and the latter joins Web publishers with the industry's top advertisers.
TeleFlip, Inc. (Nassau B, www. teleflip. com) demonstrated its new text messaging technology as part of the "Now and Next Technology Showcase." Poised to revolutionize the way computer and cell phone users communicate, the company has developed a patent-pending service that enables anyone to quickly and easily send emails to any mobile phone -- from any personal computer.
Undertone Networks (Booth 502, www. undertonenetworks. com) introduced an enhanced version of its behavioral targeting solutions, ReDirect™. The new behavioral targeting product allows advertisers added opportunities to reach current customers while closing the sales loop on potential prospects.
Vimation (Booth 2703, www. vimation. com), a video interactive media firm that has developed a proprietary online interactive video solution (VIM®) based on Flash technology, announced it was selected by UniWorld Group, Inc. to produce the first online interactive video for the Lincoln Zephyrtoday and launched the website of Michael Cialdella, a Best New Artist nominee at the upcoming New Music Weekly Awards.
YFonGlobal (Booth 2114, www. yfonglobal. com), internet media company and social network services provider, demonstrated its first implementation of WindStorm™, a Social Network Marketing platform with integrated VoIP. The product is now available as a private-label solution for marketers, allowing them to rapidly deploy, manage, grow, and monitor experiential, viral, and grassroots communities centered on a company's brand in as few as 10 working days.
For public information, please visit www. ad-tech. com.
Editors: For interviews, images or more information, please contact: Martha Shaughnessy, 415-402-0230 or ad-tech@atomicpr. com. Media can also register directly at: http://www. ad-tech. com/press. asp (http://www. ad-tech. com/press. asp)
About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www. ad-tech. com.
About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www. dmgworldmedia. com.
Contact:
Martha Shaughnessy, Atomic PR
T. 415.402-0230
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