Health Media Network Targets Multicultural Populations
Health Media Network Provides Marketers Access to Hispanic, African-American, and Asian-American Communities
New York, NY (PRWEB) June 19, 2008
Health Media Network, the nation's largest community health and wellness media portal, announced today that in addition to reaching its large health-minded population, it is also targeting underserved multicultural communities in New York and other U. S. cities.
Health Media Network (HMN) is aware of the exploding growth markets of Hispanic, African-American, and Asian-American populations. Recent Census figures project that by mid-century, Hispanics will represent 25% of the U. S. population. African Americans will comprise 14.3 % by 2035. Asian Americans will represent 10% by 2050.
New York City is a vital multicultural market, according to U. S. Census data. Hispanics account for 4.3 million New Yorkers, the second largest Hispanic market in the country. New York has the largest African-American population in the U. S. with over 4 million. New York also contains the largest Asian population: 787,047.
HMN currently reaches 1 in 5 New Yorkers annually. In terms of the multicultural growth markets, HMN reaches 17% of the New York Hispanic marketplace and 17% of the New York Asian-American marketplace. HMN also reaches 14% of New York’s African-American marketplace. HMN delivers these growing markets: Hispanics - 64 million impressions; African Americans - 56 million impressions; and Asians - 10 million impressions.
Health Media Network partners with health and wellness facilities in major metro markets providing them with a state of the art digital television platform to effectively communicate with patients, caregivers, and medical employees. HMN TV monitors are located in public corridors and waiting room areas of hospitals, healthcare clinics, and doctors' offices. The system features 42" HD digital widescreen monitors that are IP-addressable, and possess remote audio modulation. The content is a one-hour loop, with 75% HMN advertising content and 25% medical partner programming.
Advertising poster displays complement HMN TV. These traditional out-of-home signage consists of one-sheet and two-sheet poster displays that offer advertisers high-impact advertising to a highly captive and engaged audience. Health Media Network reaches over 20 million consumers and medical professionals, generating over 170 million media impressions annually.
"Health Media Network has become an important conduit to the multicultural population in New York and other cities," said Christopher J. Culver, CEO of Health Media Network. "HMN is an expert on the multicultural marketplace and its consumer behaviors. HMN will be in other markets soon, including Los Angeles, Phoenix, Dallas, Ft. Lauderdale, and Boston."
"Hispanics, African Americans, Asian Americans, and other populations have been vastly underserved when it comes to health and wellness media," said Kenneth B. Smallwood, Vice President, Sales and Marketing. "HMN is there to close the gap."
About Health Media Network
Health Media Network is located in the corridors and on the walls of America’s hospitals, healthcare centers, clinics and doctors’ offices. Health Media Network surrounds consumers with targeted advertising, marketing, and educational programs from the moment they step through our doors – integrating brands into their everyday lives. Health Media Network is the first community health and wellness media portal to offer simultaneous, multi-channel access for marketers seeking high-impact, targeted, and scalable advertising solutions. Visit www. hmnads. com.
Statements in this press release concerning the Company's business outlook or future economic performance, anticipated profitability, revenues, expenses or other financial items, and service offering growth, together with other statements that are not historical facts, are "forward-looking statements" as that term is defined under the Federal Securities Laws. Any forward-looking statements are estimates, reflecting the best judgment of the party making such statements based upon currently available information and involve a number of risks, uncertainties and other factors which could cause actual results to differ materially from those stated in such statements.
Contacts:
Christopher J. Culver
CEO
(212) 358-4001
Chrisc@hmnads. com
Kenneth B. Smallwood
Vice President Sales and Marketing
(212) 358-4043
Kens@hmnads. com
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