Creative Advertising Meets Social Responsibility with New Condom-Ads
New firm places advertisements on condoms distributed free in major cities.
(PRWEB) January 18, 2008
Spread Safety, a new firm based in Toronto, Canada is set to distribute thousands of free condoms throughout North America. Printed on these condoms is both educational information for consumers, and corporate advertisements.
Spread Safety is hoping to reduce the spread of sexually transmitted infections (STI's), including AIDS, by increasing the accessibility and availability of condoms in several major cities. This initiative is financed by advertisements placed on cardboard sleeves wrapping each condom.
Organizations can buy advertising space on the condom sleeves, which will be distributed by Spread Safety through containers placed in café's, nightclubs, health clubs, and University health centers. As well, teams of Spread Safety representatives will hand out condoms at nightclubs, sporting events and concerts - directly targeting the 18-24 year old demographic coveted by advertisers. The same demographic that happens to be at the highest risk of sexually transmitted infections.
President and Co-founder Jon Thue says: "The Spread Safety Project is an amazing opportunity to increase awareness of safe sexual practices, ensure condoms are available to every individual who needs them, and provide effective, targeted advertising for organizations with a strong commitment to social responsibility."
The first Spread Safety condoms are being distributed in Toronto this month, with expansion beginning in several large North American cities shortly thereafter. To learn more about Spread Safety visit www. spread-safety. com
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