HealthCare. com Launches LifeInsurance. org for Life Insurance Consumers
New Life Insurance channel is the latest addition to HealthCare. com vertical network of properties.
Miami, FL (Vocus) March 3, 2009
HealthCare. com, Inc. today announced the launch of LifeInsurance. org, a website providing life insurance (http://www. lifeinsurance. org) information for consumers and a pay-per-click system for agents and brokers to acquire targeted traffic from consumers looking for a life insurance quote.
The new website features useful consumer information about life insurance, the importance of having life insurance, as well as information about the different types of life insurance products such as Term, Whole and Variable. Visitors to LifeInsurance. org can also request a quote and contact qualified life insurance companies and brokers in their state of residence.
For HealthCare. com’s advertisers, LifeInsurance. org provides targeted, online advertising to life insurance companies and brokers. Life Insurance advertisers can manage their accounts and bid for placement to their listings by registering on BrokersWeb. com, which is HealthCare. com’s proprietary pay-per-click technology. HealthCare. com uses this same technology to power PPC advertising on its other owned and operated website HealthInsuranceFinders. com, which is a leading consumer health insurance (http://www. healthinsurancefinders. com) website and quote search resource that also provides 100's of pages of useful consumer guides and information intended to educate the consumer in making the right decisions when it comes to shopping for and purchasing a health plan.
"The launch of LifeInsurance. org strengthens our presence and fits within HealthCare. com's mission to help consumers make better insurance decisions," said Julio Gonzalez Arrivillaga, Chief Technology Officer of HealthCare. com. "Our loyal advertiser base will benefit from LifeInsurance. org’s increasing visibility as they seek qualified life insurance prospects in order to grow their business. Consumers looking for life insurance options will also benefit by having a selection of agencies to choose from. Most of the top life insurance carriers are collectively represented through this selection of multiple agencies."
About HealthCare. com, Inc.
HealthCare. com, is an online health vertical search company focused on helping users make informed health care decisions. HealthCare. com’s Care Provider Search™ is the web’s leading health care provider directory connecting health consumers with health care professionals and health care-related businesses. Care Provider Search™ is featured on HealthCare. com, and is further distributed through leading syndication partners such as AOL Health and The Miami Herald. In addition to Care Provider Search™, HealthCare. com owns and operates HealthInsuranceFinders. com (http://www. healthinsurancefinders. com (http://www. healthinsurancefinders. com)), a leading destination site providing health insurance and LifeInsurance. org featuring life insurance information and resources. HealthCare. com is headquartered in Miami, FL with additional offices in Redlands, CA. For additional information, please visit http://www. healthcare. com (http://www. healthcare. com).
###
