Will Growing Controversy over Trans Fats, Sluggish Retail Sales Crumble The U. S. Cookie Market? Since 1999, sales have been flat but stable, according to new report
Cookie marketers are investing heavily in new product innovations and advertising to rebound from sluggish sales between 1999 and 2003, according to "The U. S. Cookies Market," a new report by market research publisher Packaged Facts. Sales have hovered around $6 billion during much of the period, with a slight spike in 2001, when the market broke $6.1 billion.
New York (PRWEB) July 19, 2004
Cookie marketers are investing heavily in new product innovations and advertising to rebound from sluggish sales between 1999 and 2003, according to "The U. S. Cookies Market," a new report by market research publisher Packaged Facts. Sales have hovered around $6 billion during much of the period, with a slight spike in 2001, when the market broke $6.1 billion.
Add new controversy over trans fats to the mix, and even the mightiest industry players are falling victim to changing consumer preferences, where healthier alternatives to "junk" foods are being sought. Cookies take a hit because they generally fall in with processed foods that contain high levels of inexpensive, yet shelf-stable, hydrogenated fat. For example, the percentage of trans fat in a cream-filled chocolate cookie and chocolate chip cookie average 36.3% and 24.3%, respectively. In comparison, white bread has 9.3% and fruits and veggies 0% according to the Packaged Facts report.
Manufacturers are hearing the pleas of consumers, responding with healthier alternatives, such as food bars. Other marketing tactics, like engaging consumers by allowing them to vote online for the fate of limited or special edition products, are helping to revitalize the market as well.
"Trans fat content may be the next low-carb, and the cookie market is precariously positioned because many packaged cookies are high in saturated fats," said Don Montuori, Acquisitions Editor for Packaged Facts. "But many big marketers, such as Nabisco, have begun to reformulate their products to remove trans fats, and ‘no trans fat’ could well be the next big marketing push for cookies."
"The U. S. Cookies Market" examines growth and projecting sales through 2008. Distribution, retail, and demographic trends are featured, with a spotlight on new product introductions, industry player profiles, and food industry marketing opportunities for growth.
Priced at $3000, this report can be purchased directly from Packaged Facts by clicking http://www. packagedfacts. com/pub/959563.html (http://www. packagedfacts. com/pub/959563.html). It is also available through MarketResearch. com.
About Packaged Facts
Packaged Facts, a division of MarketResearch. com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www. PackagedFacts. com, or contact Matthew Seward at 301-468-3650 x205, or mseward@marketresearch. com.
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