Danone, PepsiCo, Coca-Cola and Nestlé Hold Strong Positions in the Latin American Bottled and Bulk Water Markets
Research and Markets (researchandmarkets. com/reports/c33303) has announced the addition of Zenith International’s latest report: Latin America Bottled and Bulk Water 2006 to their offering.
Dublin (PRWEB) February 22, 2006
Research and Markets (http://www. researchandmarkets. com/reports/c33303 (http://www. researchandmarkets. com/reports/c33303)) has announced the addition of Zenith International’s latest report: Latin America Bottled and Bulk Water 2006 to their offering.
Global bottled water specialist Zenith International is pleased to introduce its first ever report on bottled and bulk water in Latin America. This report provides an invaluable insight into bottled water trends of Central and South America, which include some of the biggest bottled water markets worldwide.
Across much of Latin America, bottled water is considered by many consumers as a necessity rather than a lifestyle choice, and consequently, the region boasts some of the largest bottled water markets worldwide, topped by Mexico and Brazil. Poor quality tap water coupled with a growing awareness of health and wellness issues have meant that demand for bottled water in many markets has risen sharply in recent years, with bulk packaged water driving consumption forward in many countries.
Despite the fact that the bulk packaged water format is widespread in the majority of Latin American markets, usage of electric water cooler units, which are integrally linked to this format in many other regions, is not well established. More often than not, coolers are used as a bargaining tool to secure a water delivery account and offered free of charge to high consumption clients. Nevertheless, cooler units are found throughout the region, and this reports looks at common practices and trends in their usage.
As yet the bottled water market in Latin America remains highly fragmented, and in the larger markets it is characterised by hundreds or even thousands of small-scale, local bottlers. This industry structure has come about with the predominance of purified over natural source waters, which offer much lower entry barriers resulting in the setting up and running of even the smallest scale bottling operations.
Nevertheless, the global bottled water multinationals, namely Danone, PepsiCo, Coca-Cola and Nestlé, are all present in the market and indeed hold prominent positions in some markets. Industry consolidation has been seen in recent years, with acquisitions providing a means of entry for the multinationals and in the past few months, there has been clear evidence of the emergence of branding policies taking an international bias, rather than a country by country approach.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players and industry suppliers.
The Latin America Bottled and Bulk Water 2006 report is broken down into 3 main sections:
A full market commentary with accompanying charts provides in-depth analysis of trends in such areas as consumption, water types, pack types, industry structure, pricing, leading national operators and groups, and water cooler units.
Comprehensive tables look closely at the Latin American market and each segment, covering – consumption, water type and packaging, leading retail and bulk bottlers, water cooler placements, leading cooler distributors, market indicators and forecasts to 2009.
20 country profiles (9 Central American and 11 South American) contain expert market interpretation and tables and charts. 84 bulk and retail water bottlers are profiled, with profiles covering company structure, sales volume, unit placements, marketing analysis and commentary. In addition there are a further 21 'mini' profiles covering smaller bottler companies, including structure and product range details.
For more information visit http://www. researchandmarkets. com/reports/c33303 (http://www. researchandmarkets. com/reports/c33303)
Laura Wood
Senior Manager
Research and Markets
Press@researchandmarkets. com
Fax: +353 1 4100 980
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