CBS Outernet and Lifeclinic To Show Wellness Channel at NACDS Marketplace
Lifeclinic International, Inc., the world's leading manufacturer and distributor of automated blood pressure monitors and health testing stations, and its strategic partner, CBS Outernet, a leading provider of customized digital media networks to retail locations, have created a "Wellness Channel" for retail pharmacies. They will be showcasing their technologies at the National Association of Chain Drug Stores (NACDS) Marketplace Conference.
Burtonsville, MD (PRWEB) June 26, 2008
Lifeclinic International, Inc. (http://www. lifeclinic. com/index. aspx), the world's leading manufacturer and distributor of automated blood pressure monitors and health testing stations and its strategic partner, CBS Outernet (http://www. cbsouternet. com), a leading provider of customized digital media networks to retail locations, have created a "Wellness Channel" for retail pharmacies. They will be showcasing their technologies at the National Association of Chain Drug Stores (NACDS) Marketplace Conference (http://meetings. nacds. org/marketplace/2008/). The Conference will be held at the San Diego Convention Center, June 28 - July 1, 2008. Lifeclinic and CBS Outernet will be located at booth #1423.
Lifeclinic will also demonstrate its ability to connect via the Internet to a retailer's Web site or to http://www. lifeclinic. com (http://www. lifeclinic. com)] its LC600 (http://www. lifeclinic. com/lc600.aspx) and LC500 (http://www. lifeclinic. com/lc500.aspx) health stations in pharmacies nationwide, providing retail customers with automated measurement of blood pressure, weight, body fat, BMI and blood oxygen tests as well as glucose meter upload capability. IR (infrared) and USB ports enable interfacing with various personal health devices including pedometers. Optional features include both a magnetic stripe and barcode reader for customer loyalty card programs and product information. CBS Outernet will showcase its digital video screens that are found in and around pharmacy areas that will provide shoppers with relevant health-related information and advertising and educate them about the functions of Lifeclinic's health station. The separate screens as well as the user interface screen on the LC600 create a Wellness Channel branded for specific pharmacies.
Along with Lifeclinic and CBS Outernet highlighting their blend of comprehensive programs that combines state-of-the-art hardware, software and value-added services, all designed to increase retail profits by building consumer loyalty and enhancing current and future revenue streams, they will be hosting the "Walking the Walk Wellness Challenge." Lifeclinic has provided 950 SportBrain pedometers which will be distributed at the NACDS registration counter to all retailer attendees. Retailers will be encouraged to begin wearing the pedometer immediately so as to accumulate as many steps as possible during the Conference. As retailers stop by Lifeclinic's booth, #1423, they will be able to register, upload their pedometer data through a Lifeclinic Health Station, see their results posted on a "Leader Board," and compare themselves to their colleagues in the industry. The "Top Stepper" will receive a Lifeclinic LC500 health station valued at about $9,000 for his or her company's employee wellness program. First, second and third place runners-up will receive valuable certificates good for the latest in electronic gadgetry.
Lifeclinic Senior Vice President David Read says, "The challenge is intended to illustrate the value of moderate exercise through regular daily activities and its positive impact on individual health. Most people associate exercise with a trip to the local health club -- something many people just don't do -- but we can make significant health strides by being physically active in our daily lives outside of the gym. When people are given the ability to track and manage their own vital statistics, they get a visual picture of the immediate impact various non-gym related activities can have on their health. Simple activities, like walking the stairs instead of taking the elevator or doing a few sit-ups over the lunch break, are essential to sustaining long-term success. Most of the major pharmacy retailers have our blood pressure monitors for use by their customers. We want to remind pharmacy executives that they should be using our monitors in wellness programs for their employees -- and for their customers."
About Lifeclinic International, Inc.
Lifeclinic was established in 1976 as Vita-Stat Medical Services, Inc. Since then, it has grown to be the world's largest supplier of commercial, automated, blood pressure monitors and health stations. Lifeclinic monitors can be found in over 30,000 pharmacies and 4,000 company and organizational wellness centers worldwide, accounting for 500,000,000 blood pressure measurements annually. Lifeclinic monitors, health stations and management systems encourage individuals to take an active role in their healthcare and provide corporate management with tools to help reduce costs while simultaneously improving the health of individual employees. Lifeclinic monitors and health stations can be found throughout the United States and in many other countries worldwide.
Please visit http://www. lifeclinic. com (http://www. lifeclinic. com) for more information.
About CBS Outernet.
CBS Outernet is a leading provider of customized digital media networks and programming to targeted retail locations including grocery stores, pharmacies, medical waiting rooms, taxis, gas stations, and other places where people shop, eat, travel and gather.
Its customer-centric approach enables retailers and advertisers to use engaging and relevant content to capture the interest of an increasingly difficult-to-reach audience. It combines the creative power of CBS with vast knowledge of how to use the in-store environment as an effective advertising medium, resulting in a powerful, appealing and motivating offering that engages, entertains and ultimately influences shoppers, which in turn builds brands equity and drives incremental sales.
Please visit http://www. cbsouternet. com (http://www. cbsouternet. com) for more information.
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