Thursday, September 15, 2005

Sunbeam Introduces First Wet to Dry Hair Straightener with Ionic Technology

Sunbeam Introduces First Wet to Dry Hair Straightener with Ionic Technology

Sunbeam is taking hair straightening to a superior level with the newly released Salon Technique® Wet to Dry Straightener with Ionic Technology. Joining the popular ionic technology range of hairdryers and stylers, this first-of-its-kind straightener is set to revolutionise hair styling.

(PRWEB) September 21, 2006

Sunbeam is taking hair straightening to a superior level with the newly released Salon Technique® Wet to Dry Straightener with Ionic Technology. Joining the popular ionic technology range of hairdryers and stylers, this first-of-its-kind straightener is set to revolutionise hair styling.

Not only can the straightener be used on either wet or dry hair, but the combination of ceramic plates and ionic technology ensures frizz and static is reduced, resulting in shiny, straight and healthy locks.

From the moment it’s switched on the Salon Technique® Wet to Dry Straightener with Ionic Technology makes hair styling a breeze. The ultra smooth, non-stick ceramic surface heats up instantly and glides over wet or dry hair with ease.

This is the very first wet to dry straightener that also features ionic technology. Previously found only in regular straighteners and hair dryers, ionic technology produces negative ions that speed drying time and minimise frizz.

Like all styling products in the Salon Technique® range, the Wet to Dry Straightener with Ionic Technology features a fashionable brushed stainless finish. It also has a LED temperature control that can be adjusted to ensure the correct temperature is used for the hair’s thickness.

The Sunbeam Salon Technique® Wet to Dry Straightener with Ionic Technology is available in a full-size plate for longer, thicker hair and slim-line for shorter hair or to achieve flicks and curls.

Sunbeam Wet to Dry Straightener with Ionic Technology $129.95 rrp Sunbeam Wet to Dry Straightener with Ionic Technology Slimline $99.95 rrp

Available from department stores and electrical retailers nationally.

About Sunbeam Australia

A fully owned subsidiary of Australian diversified industrial, GUD Holdings Limited, Sunbeam has been manufacturing quality small appliances since 1921. Today Sunbeam continues to innovate, design, manufacture and market top quality small appliances.

Http://www. sunbeam. com. au (http://www. sunbeam. com. au)

Consumer enquiries:

1800 025 059

Media enquiries:

Roberta Marcroft or Simone Esamie

Write Away Communication + Events

(02) 8904 1622

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