Integrative Logic Recognized for Work on Behalf of Galderma Laboratories’ Differin and Cetaphil Brands
Differin® website earns eHealthcare Leadership Award; Cetaphil® Skin Care Club® is a finalist for MM&M Awards 2009
Atlanta (PRWEB) November 20, 2009
Integrative Logic, a leading full-service, integrated database marketing provider based in Atlanta, earned an eHealthcare Leadership Award (http://www. strategichealthcare. com/awards/index. php) in the category “Consumer Disease-Focused Site: Best Health/Healthcare Content” for its work on behalf of Galderma Laboratories Differin® website.
Integrative Logic worked with Galderma Laboratories to build the Differin® product website into an interactive, one-stop shop for information on acne, treatments, success stories and help with locating a dermatologist.
This award is sponsored by Strategic Health Care Communications, publisher of eHealthcare Strategy & Trends. Integrative Logic and Differin® were honored at the Thirteenth Annual Healthcare Internet Conference in Las Vegas on November 4th. As an award winner, Integrative Logic will also receive recognition in an issue of eHealthcare Strategy & Trends.
Integrative Logic was also named a finalist for the MM&M Awards 2009 (http://www. mmm-online. com/mmm-awards-the-finalists-are-in/article/140261/) delivered by Medical Marketing & Media, a monthly business publication serving healthcare marketers since 1966.
Integrative Logic was one of five finalists in the category “Best Interactive Initiative for Consumers” for its work on Galderma’s Cetaphil Skin Care Club® eCRM Program. The Cetaphil Skin Care Club® is an online community dedicated to the search for healthy skin. As "skin care central,” the club’s web assets serve as resources to educate, empower and encourage lifelong healthy skincare habits. Members receive access to skin care expertise and promotional offers via email newsletters and interactive magazines customized by age, gender, lifestyle, health condition and geography.
“We are delighted to be honored for our work with Galderma on behalf of these two outstanding brands,” said John Gardner, Integrative Logic president and CEO. “It’s great to be recognized for our innovation and data-driven results, especially by other marketers. I’m proud of our Differin and Cetaphil teams and of our partnership with Galderma.”
About Integrative Logic
Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott® and Renaissance® Caribbean & Mexico Resorts, Alabama Policy Institute, Kohl’s, Stein Mart, Charming Shoppes and BioLab. For more information visit www. integrativelogic. com.
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