Home Health Depot Chooses upSurge Marketing for Innovative Pay-Per-Click Strategy
Pay-Per-Click strategy utilizes cost per acquisition model that drives company qualified leads dramatically higher.
Indianapolis, IN (PRWEB) August 5, 2010
The home medical equipment industry represents a multi-billion dollar per year industry. Utilizing pay-per-click-marketing strategy allows for businesses to effectively extend online marketing efforts in parallel with traditional organic search engine marketing. Most recently research shows that users exposed to both search and paid ads convert 22% more often than only with traditional organic search.
With the applied expertise of upSurge Marketing's cost-per-acquisition strategy and innovative business model, one of the Midwest's industry leaders, Home Health Depot has realized substantial growth in new acquisitions week to week since signing on with upSurge Marketing. "We were getting decent results and conversions with our organic SEO campaign, however, using the expertise of upSurge Marketing with their pay-per-click marketing strategy, I have come to realize how powerful paid search can be with the right solution and strategy in place." said David Hartley, Home Health Depot Chief Executive Officer.
UpSurge Marketing the premier provider of pay-per-click strategies created a customized multi-tiered campaign across the entire gamut of home medical equipment for Home Health Depot's multi-location national business. To date, the campaign has realized 100% increase in qualified leads. "upSurge Marketing's expertise of bids, conversion techniques and overall campaign strategies gives us a controlled outlook on what exactly is being purchased and requested most often in our geographical locations at a budget we define." said David Hartley, Home Health Depot Chief Executive Officer. The implemented campaign has delivered more than just clicks to Home Health Depot it has delivered customers.
About Home Health Depot, Inc
Home Health Depot, Inc. is one of the largest privately held Home Medical Equipment companies in the Midwest. Home Health Depot has 12 branch locations, including 7 retail showrooms serving thousands of patients each year. With growth to more than 100 employees, Home Health Depot is redefining the customer experience in the Home Medical Equipment business. http://www. hhdepot. com (http://www. hhdepot. com)
About upSurge Marketing, LLC
UpSurge Marketing LLC, the premier provider of pay-per-click search engine marketing strategy, provides a comprehensive one-stop solution for paid advertising. With over a decade of experience, they provide the industry knowledge and expertise required to optimize your web site and pay-per-click strategy to produce quality leads and high transactional conversion rates with effective return on investment (ROI). http://www. upsurgemarketing. com (http://www. upsurgemarketing. com)
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