Eighty Twenty Plus Introduces 'G-STAT Powered' XeligenceTM
A family of industry-specific cross-functional, automated predictive modeling solutions with real-time capabilities to support enterprise marketing and operations at macro and micro levels
Orlando, FL (PRWEB) September 19, 2006
Eighty Twenty Plus Ltd, a globally deployed data warehouse, business intelligence, data mining and business management & strategy solutions and consultancy services provider, today announced the availability of a new family of analytical solutions that bring new levels of automation, real-time application, integration, speed of deployment and cost effectiveness to the commercial use of predictive modeling.
Powered by the proven technology and experience of G-STAT, an Israeli analytical solutions and consultancy services provider, Xeligence provides self-training data mining models that integrate easily with enterprise CRM and operations systems in either batch or real-time modes. Without statistician assistance, Xeligence predictive modeling solutions can be rapidly and cost-effectively used at even single branch/outlet level to optimize business decision-making and operations.
Building on their past efforts and collaborations in delivering tangible ROI with analytic solutions such as cross-selling/up-selling, churn & retention prediction, lifetime value scoring, credit vetting, revenue assurance, health deterioration prediction and workforce allocation for telecommunications/media, healthcare and financial services providers, Eighty Twenty Plus and G-STAT have extended their relationship to make available a unique analytical modeling platform and set of industry-specific solutions on a global basis.
Xeligence brings together Rapid Data Movement & Management, a broad enterprise-wide Analytical Data Repository based on decades of predictive analytics experience, a state-of-the-art Recommendation Engine with real-time extendibility, automatically Adaptable Business Rule Sets aligned to specific business issues by industry and integration with enterprise CRM & operations systems to provide a single foundation for predictive modeling on an industry-standard Microsoft® platform spanning many diverse business areas. More than a dozen companies are already using the technology to improve revenues, reduce costs, increase customer satisfaction & loyalty and get ahead of their competitors through an enhanced understanding of what the future looks like.
David Kleppel, Managing Partner of Eighty Twenty Plus, says that Xeligence represents the next generation of applied analytics for businesses.
“Before Xeligence, commercial use of predictive modeling was limited to macro-level business challenges that were valuable enough to justify waiting many weeks for costly statisticians to build custom data mining models which then required several weeks/months more of integration and operationalization before a tangible business result could be achieved. Once installed, Xeligence has already demonstrated it’s capability to compress the full campaign development and deployment cycle down to as little as a single day.”
Xeligence’s key technical differentiators are its self-training predictive models, real-time applicability and cross-functional integration across practically all inbound & outbound channels.
“Our technology encapsulates decades of experience in building a broad range of predictive solutions in a variety of industries” says Dror Har, CEO of G-STAT. “That experience is combined with a technical platform that removes real-time operational integration constraints, and the costly and time-consuming dependence on human statisticians to regularly build and re-calibrate predictive models.”
From a business standpoint, Xeligence delivers predictive modeling solutions at a vastly accelerated pace versus other commercially-available alternatives. An initial Xeligence foundation and first business solution, such as Next Best Offer or Health Deterioration Prediction, have consistently been delivered within 2-3 months with follow-on solutions plugging into the foundation even faster. When compared on a cost basis, Xeligence provides full business solutions for only slightly more cost than many state-of-the-art, standalone data mining tools.
“Getting the analytical data set in place usually takes a significant amount of time when we are building a data mining solution. The ability to leverage WhereScape RED to enable rapid movement of the required data into the Analytical Data Repository will result in additional compression of the Xeligence delivery timeframe” said Rob Anderson, Senior Solution Architect from Eighty Twenty Plus.
WhereScape CEO Michael Whitehead says WhereScape RED is a perfect match for Xeligence because it adds agility and flexibility for feeding the automatic re-training of the predictive models.
“WhereScape RED adds to Xeligence’s value proposition in today’s marketplace. Self-training models and real-time integration are already unique capabilities when compared with other commercially available offerings. Using RED to facilitate continued integration of newly available data parameters into Xeligence’s self-training models, and to further accelerate predictive model and campaign development and deployment cycles, only sets a higher benchmark for other providers of such solutions to reach for” he says.
Xeligence integrates easily with many industry standard platforms and applications. These include, but are not limited to, common data warehouse platforms (Oracle®, SQL Server, Teradata®), CRM applications (Microsoft® CRM, Siebel®, SAP® CRM) and Campaign Management tools (Unica®, Chordiant®, SAS®, e. piphany®) providing clear, measurable ROI in compressed timeframes. The solutions are also available for implementation in IT environments using existing ETL (Informatica®, Datastage®) and statistical analysis & data mining (SAS, SPSS®, KXEN®, Oracle® 10g) tools.
Xeligence is being made generally available immediately with industry-specific versions for the Financial Services, Telecommunications & Media, Healthcare and Retail industries. The existing solution sets for these industries continue to be extended, and new industry solution sets such as Manufacturing, Travel and Hospitality are under development. On-going R&D and bespoken solution efforts in the areas of Homeland Defense, Anti-Terrorism, Corporate Security and Law Enforcement analytics is also being explored for integration with the Xeligence solution platform.
XeligenceTM is a protected trademark of Eighty Twenty Plus
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