MTV, Spotify and The Body Shop Collaborate to Encourage Safe Sex Through Music
Music and media stars, including rapper Travis McCoy, hot new pop indie artist VV Brown and international showbiz blogger Perez Hilton have all created bespoke playlists for online music service Spotify as part of a campaign to raise money for the MTV Staying Alive Foundation in the UK.
London, UK (PRWEB) April 6, 2009
Research shows an increasing number of young people are having unsafe sex. Now MTV and The Body Shop are joining forces to raise cash for the Staying Alive Foundation - a charity which raises cash for health education and awareness projects in the UK and overseas. A new fundraising Tantalising Lip Butter (RRP: £5.00) (http://bit. ly/pmxra) is now on sale in The Body Shop stores internationally and online in the UK and US with nearly £4 per pot sold going to help fund sex education work and save lives.
Other stars who have picked their top tracks for "Play Safe" playlists include:
Music artists:
The Saturdays
The Stereophonics
James Walsh from Starsailor
Rhys and Eggsy from Goldie Looking Chain
Media stars:
Perez Hilton, PerezHilton. com
Cate Sevilla, Bitchbuzz. com
Hermione Way, Techfluff. tv
Team Hecklerspray, Hecklerspray. com
Milo Yiannopoulos, The Telegraph
The playlists - more of which will be added throughout the campaign - can be found at blog. yestosafesex. com (http://blog. yestosafesex. com)
Georgia Arnold, Senior Vice President, Social Responsibility, MTV Networks International said: "Everyone loves music, and while we want people to have fun these playlists underline a serious message that you really must use protection when having sex. Our research shows that 70% of young people in the UK are still having unprotected sex because they do not know the risks they run. We need to raise money to ensure organisations can continue to get the message out there that these people need to think condoms in a bid to stop becoming an HIV/Aids statistic."
Spotify users are also being encouraged to produce and share their own playlists, via the Yes Yes Yes Blog and the MTV Staying Alive Facebook Fan Page.
Notes to editors:
Over the last two years MTV and The Body Shop have raised over £1.1 million which has gone directly to the Staying Alive Foundation. This funding has provided grants to young people to work on HIV prevention efforts amongst their peers at a grass-roots level - through influencing, educating and inspiring young people to make them aware of the risks of HIV/ AIDS. To find out more about the award recipients benefiting from campaign support, and see the difference that just one voice can make, visit: Staying Alive
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