Sick and Tired of being Sick and Tired? It's Magic Chocolate
Sage is convinced that raw foods, in particular raw cacao, are more than just a trend. As Boulderites turn to healthy diet alternatives, this is an option that he feels won't fade.
Boulder, CO (PRWEB) November 30, 2005
Health guru Brother Sage has preached the benefits of raw food across the country, sharing his knowledge at Miss USA pageants, wellness clinics and health food stores, but when it came to raw cacao, he didn't see what the big deal was.
The word cacao is rarely seen after its transformation to the more recognizable version, cocoa, when the British failed at accurate pronunciation. After only one week of eating the unprocessed chocolate, Brother Sage set out to establish his locally-run business, Got Cacao, while educating the public that it's ok to love chocolate.
Through his company, Sage currently imports and distributes certified organic raw Peruvian cacao beans to 75 stores, juice bars and restaurants across the country, including the Vitamin Cottage (22 stores across Colorado), Boulder Co-Op, Cafe Gratitude (San Francisco), Alive and Well (Maui) and Pure Food and WIne (New York).
The success of Got Cacao in Boulder was not surprising to employees of the Boulder Co-Op. The formula is simple.
“Raw food is popular and chocolate is popular,” said Jamie Mantey, who cited books such as David Wolfe and Shazzie's “Naked Chocolate,” which offers recipes and health benefits of raw chocolate, as sources behind the increasing popularity of unprocessed foods.
Locals are not deterred by cacao's potent odor that is more like vinegar than dessert. Health food junkies are rapidly discovering that raw cacao actually is a tasty treat that can satisfy a craving and a diet.
“When people get into raw food diets, they are very particular,” said Sarah Violet, also of the Boulder Co-Op. “It's almost like a trend.”
The trend of organic chocolate is spreading in the health conscious Boulder community, and large national companies are also catching on. Bissinger's Handcrafted Chocolatier is debuting its “Bissinger's Naturals” line of chocolates at Whole Foods (2301 30th St.) this month.
Sage is convinced that raw foods, in particular raw cacao, are more than just a trend. As Boulderites turn to healthy diet alternatives, this is an option that he feels won't fade.
“I've been on the raw food journey for 27 years. I saw what happened in the '70s and now in 2005. The public can't avoid it,” Sage said.
Raw food diets are permeating the boundaries of the health world and heading into mainstream culture. Celebrities like Demi Moore, Carol Alt and Woody Harrelson are publicly proving their loyalty to raw foods, which Sage declared to be a pivotal factor in promoting these diets.
Raw foods may just now be receiving media attention, but Sage describes that the importance of pure foods stems back several hundred years.
“Raw foods have helped people around the world achieve a state that couldn't typically be achieved,” he said, adding that scientists are now gathering more evidence to support the use of raw cacao in daily diets.
According to a study from the University of California at Berkley, cacao is a medicinal form of chocolate. As a significant source of anandomide, a substance that is said to mimic effects of marijuana, cacao can also have euphoric and therapeutic effects.
In addition to euphoria, Sage felt that after a mere week of eating the cacao beans, he was thinking on a clearer, more intellectual level. His wife experienced immense physical transformations and lost over 15 pounds after adding only raw cacao to her diet.
“People are sick and tired of being sick and tired,” Sage said. As an easy remedy, he recommends eating a portion of raw cacao once or twice a day to allow the body to function free of constraints caused by illness and fatigue.
The official Got Cacao Web site, www. gotcacao. com, offers cacao recipes and urges satisfied cacao eaters to submit journals, and even videos that track their health journeys. The Web site is also devoted to sharing more benefits of chocolate, including hormonal balance and increased immunity due to live enzymes, vitamins, minerals and antioxidant compounds.
“If you have a healthy body, you are rich,” Sage said. If wealth isn't enough, he added, “Give this chocolate to a woman, and she'll love you forever.”
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