Precision Communications Announces Name Change and Rebrands to Attention
Precision Communications, AtlantaÂ’s most innovative and revolutionary marketing firms, announced that it is has changed its name to Attention, launched a new Web site at (www. attentiongroup. com) and expanded into a virtual agency.
Alpharetta, GA (PRWEB) August 16, 2004 -
– Precision Communications, Atlanta’s most innovative and revolutionary marketing firms, announced that it is has changed its name to Attention, launched a new Web site at (www. attentiongroup. com) and expanded into a virtual agency.
The name change is reflective of what the firmÂ’s clients keep saying the consultancy has done the most for them. According to the Company, clients comment how effective the principal has been getting them the attention they need.
“Clients look to us to attract attention that helps them build awareness and get new business,” said Daryl S. Toor, Chief Awareness Officer of Attention.
Unlike traditional marketing agencies, the firm focuses on driving and supporting sales with on-target marketing that monopolizes their marketplace.
Started in 2000 as a PR consultancy, Toor quickly expanded his offerings into other marketing disciplines as clients felt he could offer more visibility for less to them than traditional advertising or public relations agencies.
In addition to its PR offerings of Precision Media Relations, Targeted Article Placement, Executive Visibility Program (EVP), PAYPERCLIP™ pay for performance PR programs, and TradeShowStoppers™, (www. tradeshowstoppers. com), Attention today now offers its Weblicity® Search Engine Marketing, MercuryMessages® email marketing, (www. mercurymessages. com), and direct mail programs and Website design for clients through a virtual network of marketing specialists with more than 60 years of combined experience.
Increased demand of his services has created the need of Attention to form a “virtual agency” which offers clients the resources of a larger agency without having to pay for “the conference room view of the skyline.” Rather than just relying on general experience to offer one client, a targeted team approach allows the virtual marketing agency the ability to create a team with expertise specifically relevant to a client's needs. The focused attention on the client's business allows for a reduction in turnaround time to deliver results.
“Clients will always receive my personal attention but have the added security of a dedicated team working behind the scenes to meet its every need and provide the same results of a larger, full-service agency,” said Toor.“We are a one-stop shop for fast ROI programs that help get the word out,” he added.
“Clients want to see that you are willing to do whatever it takes, learn every possible inch of their industry, and be right there with them as they grow, expand, or launch that new product in an unproven territory. And through it all, clients want loyalty and cost-efficiency. Supporting those needs, while working in full partnership, we are proving to be effective as well as enormously targeted in providing clear, concise marketing solutions to the client,” Toor added.
About Attention
Founded in 2000 by Daryl S. Toor, Attention has been one of the leading marketing communications agencies in the U. S. Since its inception, the agency has represented a number of clients in technology, consumer electronics, training, human resources, consulting, healthcare, Internet and manufacturing industries including Wolff System Technology, Rent. com, The Technology Association of Georgia, VistaScape, Fitability Systems, Aegis Communications Group, Aslan Training and Development, Motorola, Ericsson, Giant International, Precyse Solutions, Thoughtmill, and Fiberworks.
Toor is the author of “Get The Word Out! ― Marketing to Attract New Business”, and with more than 20 years of marketing experience ― is a recognized expert on sales lead management, public relations, marketing messaging, email marketing, and search engine optimization.
A frequent contributor to ABC News, CNN Headline News, Forbes, Fox News, NBC News, The Atlanta Journal Constitution, The Los Angeles Times, The New York Times, The Wall Street Journal, Newsweek, People, Rolling Stone, TIME, USA Today, and Wired magazine, Toor was previously Sony/Ericsson's director of Internet Marketing, and North American PR Director. Toor increased market share 28% through publicity programs and created the global telecommunication giant's first e-commerce initiative on the Web. While directing healthcare marketing for Trion, the leader in healthcare, industrial and residential indoor air quality technology applications, Toor designed programs for Honeywell, Sunbeam, Kenmore and Oreck.
He is an active member of the Public Relations Society of America, the Technology Association of Georgia, American Marketing Association, Direct Marketing Association, the Sales & Marketing Executives Association and the Business Marketing Association where he currently serves as vice president of Communications. Previously he served on the Board of the Southeast Regional Internet Society
For more information, visit www. attentiongroup. com, or contact (770) 777-9489 or email info@attentiongroup. com.
Contact:
Daryl Toor
Attention
(770) 777-9489
Dtoor@attentiongroup. com
