Denver media relations expert, Maggie Chamberlin Holben, APR, makes use of Internet publicity tactics and achieves placements in Denver, trade press and national media.
Maggie Chamberlin Holben, APR, owner of Denver's Absolutely Public Relations and is accredited by the Public Relations Society of America and is a member of the PRSA Counselors Academy. She recently announced the establishment of www. denverprnewsroom and www. online-presskit. com to help clients achieve greater exposure on the Internet. Recent national placements include More and Entrepreneur magazines, USA Today and Redbook - plus she regularly places clients in the Denver media and trade press.
(PRWEB) November 16, 2002 -
"Personally, I specialize in media relations. And simply put, media relations is the combination of strategy and tactics that yield impactful media placements: in national media like Entrepreneur, More, USA Today or Redbook; trade press such as Water Environment & Technology, Plants Sites & Parks and National Defense; or local exposure in the Denver Post, Rocky Mountain News, Denver Business Journal, 9News, Westword and the like," Maggie Chamberlin Holben, APR, owner of Metro Denver's Absolutely Public Relations, says.
Holben, who started her Denver consultancy in 1999, has won national awards during her professional career (a Clarion for the Cham-Nicks Portfolio direct mail campaign; Healthcare Advertising Award from Healthcare Marketing Report for the "Galichia Medical Take Your Health to Heart" sales newsletter; and recognition from the Hotel Sales and Marketing Association for the Residence Inn "White Glove" direct mail program), but she puts the focus on getting results for her clients as opposed to winning awards. According to Holben, she has plenty of verve, enthusiasm and creativity to energize her client's media campaigns to the fullest.
Part of taking "media campaigns to the fullest" is making effective use of Internet exposure. Holben's sites, www. denverprnewsroom. com and www. online-presskit. com do just that. At Absolutely PR, Holben sells these products: awareness packages (either local, trade or national); feature article placement, newsmaker awareness and crisis response plans.
Clients purchasing awareness plans are posted on www. denverprnewsroom. com during the media pitching process. Similarly, clients contracting for twelve months or more of feature article placement, receive a five-page Online Press Kit as part of the agreement. A sample online press kit can be found at www. online-presskit. com. Holben - who doesn't typically create company websites for clients - does all of her own webmasting for her media relations websites. She says this hands-on approach provides for speed to launch and rapid response on important, time-sensitive matters.
"I've experienced numerous industry segments over the years," Holben explains, "Most recently I've been working in construction/real estate (see www. holbenhomes. com); healthcare technology (go to www. denverprnewsroom. com and click "Prosthetic Contacts"), public sector issues (see www. savemountcarbon. com), environmental engineering, social science research and alternative medicine."
Prior to opening Absolutely Public Relations, Holben was the public relations director for Denver's GD&A Advertising and Public Relations, located in LoDo at the time. While at GD&A, Holben established the organization's PR Department and spearheaded PR efforts for the 1998 Colorado State Fair, Mountain Chateaux Lodges in Telluride, the Boulder-based baby-products. com comparison shopping website, and the Rocky Mountain BLIMPIE Subs and Salads fast food chain.
The press kit Holben created at GD&A for the Colorado State Fair won a 1998 PRSA/Colorado Silver Pick award. The baby-products. com press kit - also created during Holben's tenure at GD&A won a 1999 Business Marketing Association Silver Key designation.
"I'm both a second-generation Denver native and an only child with aged, disabled parents. I returned to Colorado in 1997 from Wichita, Kansas, to be more responsive to the special needs of my parents who now reside at the Lakewood Meridian," explains Holben, "That's why working full-time for another entity, at a facility that required a commute, necessitated starting my own venture in 1999."
Accredited by the Public Relations Society of America in 1985, Holben served as vice president of client services for The Lida Groups ad agency in Kansas before relocating to the Denver area in August 1997. She has taught both advertising and public relations on the university level. Her professional experience includes extensive, award-winning work for the national Residence Inn by Marriott and Safelite AutoGlass chains.
A veteran publicist (both in traditional and online tactics), Holben is a skilled issues manager and strategic planner. She is a member of PRSA's Counselors Academy, Denver Metro Chamber, Colorado Women's Chamber of Commerce, Colorado Healthcare Communicators, the American Marketing Association and the Business Marketing Association. She subscribes to webclipping. com, Bacon's MediaSource, Colorado Media Directory, PR Newswire, Profnet, Business Wire, Internet Wire and Media Relations Canada.
Holben, who's maiden name is Roth, is a 1971 graduate of Jefferson High School, Edgewater, CO. While a Jefferson, she served as yearbook editor and assistant editor of the school newspaper. She holds a BA in Journalism from the University of Oklahoma in Norman, where she completed her undergraduate degree in three years, and has done post-graduate studies in business at Wichita State University, Wichita, Kansas. Her career review is available at www. maggieholben. com.
At this time, Holben works from an office in her Lakewood home and can be reached at 303-984-9801 or by e-mail at maggie@absolutelypr. com. Additional information is available by requesting a copy of the Absolutely Public Relations brochure (available both in downloadable PDF format or by mail in the traditional printed format). The company website is www. absolutelypr. com.
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