The Burke Rehabilitation Hospital Names Irvington-based Carrafiello Diehl & Associates Agency of Record
The Burke Rehabilitation Hospital, the internationally known private, not-for-profit physical rehabilitation hospital and medical research institute in White Plains, N. Y., today announced as its marketing agency of record Carrafiello Diehl & Associates of Irvington, N. Y. Burke selected integrated communications agency Carrafiello Diehl & Associates (CDA) after a competitive review of three agencies. Billings were not disclosed. CDA will work with Burke to leverage the healthcare institutionÂ’s reputation for excellence in physical rehabilitation and help grow its market share.
Irvington, NY (PRWEB) May 4, 2005
The Burke Rehabilitation Hospital, the internationally known private, not-for-profit physical rehabilitation hospital and medical research institute in White Plains, N. Y., today announced as its marketing agency of record Carrafiello Diehl & Associates of Irvington, N. Y.
Burke selected integrated communications agency Carrafiello Diehl & Associates (CDA) after a competitive review of three agencies. Billings were not disclosed. CDA will work with Burke to leverage the healthcare institutionÂ’s reputation for excellence in physical rehabilitation and help grow its market share.
“Selecting a provider of rehabilitation services is a delicate decision that varies on a case by case basis. It may or may not be the patient making the decision, but rather family members, physicians and, in some cases, social workers. Carrafiello Diehl & Associates demonstrated a keen sense of this decision-making dynamic and impressed us with how it can help us be more effective in communicating our service messages to a multiple of constituents,” said Toni Calabrese Boelsen, director of community relations, The Burke Rehabilitation Hospital. “CDA gives us the value-added edge we were looking for in a marketing partner.”
Gerald Carrafiello, president of Carrafiello Diehl & Associates Inc., said his agency is thrilled to work for such a prestigious leader in the field of medical rehabilitation. “This gives us the opportunity to build on Burke’s stellar reputation and help make the hospital the clear choice for all of those involved in making decisions about rehabilitation treatment in this region,” said Carrafiello.
About The Burke Rehabilitation Hospital
The Burke Rehabilitation Hospital, established in 1915, is a 150-bed not-for-profit healthcare facility located in White Plains, New York. It is the only provider of dedicated rehabilitation services in Westchester County. The hospital is dedicated to helping individuals 16 years and older regain a maximum level of mobility and independence following a disabling illness or injury.
The Hospital specializes in treating physical disabilities including stroke, brain injuries, spinal cord injuries, ParkinsonÂ’s Disease and other neurological disorders, cardiac disease, chronic pulmonary disease, arthritis, orthopedics and amputation.
Burke has three major divisions: an inpatient rehabilitation hospital, an outpatient rehabilitation division and the Winifred Masterson Burke Medical Research Institute. The on-campus active Research Institute has been academically affiliated with the Cornell University Medical College since 1966. There are three satellite rehabilitation and sports medicine clinics in Purchase, White Plains and the Bronx.
Long recognized as one of the leading rehabilitation hospitals in the United States, Burke utilizes a multidisciplinary team approach to tailor individual programs designed to lessen disability and dependence from disease or injury.
Physicians, whose specialties are appropriate to each patientÂ’s diagnosis, direct patient care, and work along with Physical and Occupational Therapists, Speech Pathologists, Recreation Therapists, Social Workers, Neuropsychologists and Rehabilitation Nurses to meet individual patient needs.
Outpatient services provided at Burke include physical and occupational therapy, speech-language therapy, an arthritis center and an osteoporosis center. Opened in 1996, the Burke Osteoporosis Care Center offers a comprehensive screening and treatment program utilizing state-of-the-art bone densitometry known as DEXA. Audiology, orthotic and prosthetic services, cognitive therapy and various exercise programs are also available.
In addition to traditional therapeutic services, Burke also offers unique programs on an outpatient basis. The Arthritis Center offers a comprehensive program that includes warm pool therapy and special exercises as well as drug therapy. The communication evaluation and treatment programs provide evaluation and treatment services for people with speech or language delays or disorders. Driver evaluations are to determine a patientÂ’s ability to perform visual, cognitive, perceptual and motor skills required to operate a motor vehicle.
About Carrafiello Diehl & Associates
Irvington, N. Y.-based Carrafiello Diehl & Associates Inc. (www. carrafiellodiehl. com) is a leading brand-building integrated communications agency. Privately owned with $90 million in annual billings, Carrafiello Diehl & Associates is one of the last remaining mid-size independent agencies in the U. S. The agency currently handles work on more than 25 of America’s best-known health/wellness and household consumer products brands and is credited with helping reinvent the multivitamin category with the brand launch of Centrum and its now famous tag line “…from A to Zinc.” Carrafiello Diehl & Associates prides itself in providing clients with proven experts in brand launches, revitalization and extensions and offers a full range of services in account management, strategic planning, creative, media planning and buying, promotion and public relations. Contact agency president Gerald Carrafiello at 90 North Broadway, Irvington-on-Hudson, NY 10533 or call (914) 674-3900.
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