Charities and Food Lovers Rejoice: Riceworks Recipeworks Cookbook Goes on Sale in Time for the Holidays
Unique fundraising promotion from healthy snack producer turns riceworks enthusiasts into cookbook authors.
(PRWEB) December 6, 2010
“Imagine 50 delicious and unique recipes, but with a twist: each one uses riceworks gourmet brown rice crisps as a key ingredient.” It was an idea that Tricia Ryan, Director of Marketing for riceworks, had in early spring this year.
“Now here’s the other twist,” continues Ms. Ryan. “Each recipe was supplied by a riceworks enthusiast. And all the profits from the sales of this cookbook goes to charities.”
As of today, December 6, 2010, that idea is a reality. You can order the riceworks recipeworks cookbook online. “And still have them under the tree in time for the holidays,” Ms. Ryan adds. The books cost $19.95 U. S. plus shipping charges.
Mostly, this initiative was promoted online from riceworksrecipeworks. com with regular blog, Facebook and Twitter updates. However they also campaigned live this summer in Canada and the U. S. “We brought riceworks samples to community events to tell our story in person. That included the riceworks recipeworks cookbook.”
The rest is also a good story. Healthy riceworks gourmet brown rice crisps are wheat and gluten free, low in saturated fat, a good source of fiber and contain no artificial flavors, cholesterol or trans fat.
“It’s all about goodness,” says Ms. Ryan.
Indeed, the riceworks recipeworks cookbook follows another fundraiser that riceworks created last year called 'Show Us Your Goodness’. It donated a total of $60,000 to charities who successfully lobbied on their own behalf - literally showing their goodness. $20,000 of that total, the grand prize, went to AboutFace International.
“This year we’re just as excited,” says Ms. Ryan. “The recipes are delicious, charities will be thrilled with the donations – and, who knows? We may have just launched the career of the next Jamie Oliver, Gordon Ramsay or Nigella Lawson!”
Members of the public are encouraged to purchase their copy of the riceworks recipeworks cookbook now to receive them in time for the holidays. Order your copy
About Shearer’s Foods, Inc.
A manufacturer of branded and private label snack foods including potato chips, tortilla chips and extruded snacks, Shearer’s Foods, Inc. recently purchased Snack Alliance Inc. The firm’s signature product, riceworks Gourmet Brown Rice Crisps, is a tasty and popular whole grain gluten-free snack that has won kudos from snack lovers in the United States, Canada and Great Britain. For more information about the product visit http://www. riceworks. com
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