Gaithersburg Company Launches Innovative Natural Skin Care Product Line Made with Luxurious Shea Butter
BKO Products is launching its original Arbre de Vie product line made with pure Shea butter. Arbre de Vie products are unique in that they include generous amounts of Shea butter and that it is used pure and unrefined to retain the innate properties of the oil. BKO Products has also launched a novel concept – offering the option to personalize the fragrance of the products by choosing from a selection of pure essential oils. The products are now available in the United States through the new and secure Arbre de Vie website.
Gaithersburg, MD (PRWEB) April 18, 2005
BKO Products is launching its original Arbre de Vie product line made with pure Shea butter. The name of the brand, which signifies Tree of Life in French, stands for the wonderful natural properties that Shea butter offers and illustrates the many beneficial functions it has served for hundreds of years. Shea butter offers a wealth of exceptional health and beauty benefits, and is widely recognized in the international luxury cosmetics industry. Arbre de Vie products are unique in that they include generous amounts of Shea butter and that it is used pure and unrefined to retain the innate properties of the oil. BKO Products has also launched a novel concept – offering the option to personalize the fragrance of the products by choosing from a selection of pure essential oils (natural and gentle aromatic oils extracted from flowers and plants). The products are now available in the United States through the new and secure Arbre de Vie website (www. ArbreDeVieProducts. com).
The company was founded in December 2004 by two Gaithersburg mothers, Kalle Diarra, a native of Mali and Laure Morsli, a French native. Both grew up in the Washington D. C. area, made professional careers in development and marketing before becoming stay-at-home moms and launching BKO Products. They had used raw Shea butter for years on themselves and on their small children to treat dry skin and help with eczema, burns, soreness and congestion from colds. The results were phenomenal. The pair studied the wonderful reconstructive properties of pure unrefined Shea butter and thought of marketing these benefits to a broad audience. After a thorough research of the industry and the formulas, they agreed the nutty scent and greasy texture of the butter could be improved by adding complementing oils. They combined the finest natural ingredients, tested the products and refined their proprietary formulas until they reached the perfect mix.
Arbre de Vie products are made primarily with pure high quality unrefined Shea butter. BKO Products imports its Shea butter directly from Mali, West Africa, a country renowned internationally for the luxurious texture and richness of its Shea butter. Other natural ingredients such as sweet almond oil, extra virgin olive oil and cocoa butter are added to ensure the lotions and creams apply smoothly and penetrate quickly. The products are wonderfully moisturizing, very gentle on the skin and have received rave reviews from repeat customers. The elegant and distinctive Arbre de Vie product line includes revitalizing body lotions, moisturizing hand and foot creams, luscious lip conditioners and gentle face and body soaps. The lotions and soaps are available in standard fragrances – Lavender Fresh or Spicy Flowers - or can be personalized by choosing original and fun fragrances from a wide selection of aromatic essential oils - such as Vanilla, Rose, Lemongrass, Patchouli, Cinnamon Leaf, Eucalyptus or Cedar Wood. The option to customize has been very well received, allowing customer to combine their favorite natural fragrances to skin care products and make truly unique gifts.
“I have never felt compelled to write about a product before”, said Soninka D. of King Farm in Rockville MD, “but I am simply too happy with the Arbre de Vie products. The soaps and creams have a delicate scent and a wonderful organic feel. They have worked beautifully for my children and for myself. The results were perceptible after only one week: we had softer, smoother and visibly healthier skins.... and gone is their eczema. Arbre de Vie products are simply a must-have!".
To date the products have been selling primarily by word of mouth. They are now available online at www. ArbreDeVieProducts. com and prices range from $4.95 to $18.95, while stunning gifts sets made for occasions such as MotherÂ’s Day go for $34.95. BKO Products plans to continue innovating its product line to include hair products, and expand salon and natural health stores distribution.
For more information please log on to the Arbre de Vie Web Site at www. ArbreDeVieProducts. com
Media inquiries: Laure Morsli
301-806-0112
Lmorsli@ArbreDeVieProducts. com
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