New Trade Newsletter and Website for Low Carb Industry Announced at CarbAware Conference
Low Carb Insider to be the new brand for business to business media resources from the creators of Low Carb Luxury
Washington, DC (PRWEB) September 16, 2004
Lora Ruffner and Neil Beaty, founders of Low Carb Luxury, announced today plans to launch a trade eNewsletter and Website, Low Carb Insider, to deliver news, information and opinion on the low and reduced carbohydrate industry. The website, www. lcinsider. com will go live 11/1/04. The first issue of the Low Carb Insider twice-monthly e-newsletter will be available 11/15/04/04. Updates on late breaking news will be provided intermittently. Subscriptions to the service will be available for $249 year.
As creators and editors of Low Carb Luxury, the premiere consumer website on low and reduced carb living, Lora and Neil are uniquely situated to produce an industry publication. The two are nationally recognized experts in the field. The LowCarbLuxury. com website receives over 1,000,000 visitors per day and Low Carb Luxury Magazine, an online publication delivered monthly, has over 100,000 subscribers.
“Because Low Carb Luxury has always strived to be a liaison between industry and consumer, this is a logical step for us.” said Lora Ruffner, CEO of Low Carb Luxury, Inc. “We’re in a good position to deliver all the relevant industry information.”
Low Carb Insider is being launched and produced in conjunction with Anichris, Inc., a California based marketing and consulting firm.
About Low Carb Luxury: Low Carb Luxury was founded in 1999 and is a privately held corporation based in Xenia, OH. The Low Carb Luxury website and magazine are considered the preeminent resources for consumers seeking information on low and reduced carbohydrate living. The magazine has over 100,000 subscribers and the website receives over 1,000, 000 visitors a day. The companyÂ’s owners, Lora Ruffner and Neil Beaty, are nationally recognized experts in the field of low and reduced carbohydrate health and nutrition. In addition to consumer and trade media, Low Carb Luxury provides consulting service to the industry.
About Anichris, Inc.:
Anichris was founded in 2004 and is a privately held corporation based in Half Moon Bay, CA. The Company, a marketing and consulting firm, produces and designs magazines, newsletters and websites for clients and provides strategic sales and marketing services including research. Production projects include CarbLite, Handheld Computing and Digital Camera Magazines and www. pdabuzz. com. Professional Service clients include Sony, Microsoft and Dell.
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