Childhood Scars Have Finally Met Their Match - First Scar Treatment for Kids Offers Parents and Children an Easy Option
Merz Pharmaceuticals introduces new product called Mederma for Kids. This topical gel helps to reduce scars in children ages 2-12 resulting from burns, stitches, bug bites, chicken pox and cuts & scrapes. It's now available at drugstores nationwide.
GREENSBORO, N. C. (PRWEB) March 3, 2005
We're right in the middle of summer, and while it is best known for bringing sun and fun, summer is also the season when an estimated 40 percent of all childhood injury–related emergency room visits occur, according to the National Safe Kids Campaign. More time outdoors means an increased chance of injury, and all injuries can lead to scars. Until now, there has not been an easy way to help reduce the appearance of children’s scars, but that’s no longer the case.
Now there’s something parents can do about their children’s scars. Merz Pharmaceuticals has introduced Mederma® for Kids™, the first and only scar product formulated specifically for children ages 2 to 12. From the makers of Mederma®, the # 1 doctor - and pharmacist-recommended product for scars, Mederma® for Kids™ works to help minimize the appearance of old and new scars resulting from cuts & scrapes, stitches, burns, bug bites and surgery.
“After talking with moms all across the U. S., we realized that there was something missing in the scar category,” explains Mary Ann Hauser, Senior Director of Marketing for Merz Pharmaceuticals. “There are a lot of adult scar treatment options available, but nothing formulated specifically for children. We recognized the need for Mederma® for Kids™ and set out to provide parents and their children with an effective, easy-to-use scar therapy.”
Pediatrician-recommended Mederma® for Kids™ is a non-toxic gel that goes on purple and massages in clear. The “now you see it; now you don’t” color-change gel helps to engage children in the process of caring for their scars and provides them with a non-threatening way to make their scars softer, smoother, and less noticeable. The color change is fun for kids, making scar treatment a no-hassle process for parents too.
“Compliance is a huge factor in developing a product for children,” said Jessica Wright, Product Manager for Merz. “We knew children would have to be willing to use it every day in order to see the best results, and parents would want an effective brand they can trust. With Mederma® for Kids™, we’ve provided a product that meets everyone’s needs.”
Mederma® for Kids™ also has a great, kid-friendly scent, is easy to use, and is non-staining. Because the gel also absorbs quickly into the skin, parents and children can easily tell when Mederma® for Kids™ is completely rubbed in, and kids can get on with their active day.
While many scars are caused by injury, scars can be non–injury related as well. Skin diseases caused by bacteria, fungus, or viruses, such as chicken pox, can also result in scarring. Other unexpected scars that affect many children are stretch marks, which can develop during rapid growth or weight fluctuation. Mederma® for Kids™ is effective in managing these types of scars as well.
The sooner parents and children begin using Mederma® for Kids™ after the wound has healed, the sooner the scar will begin to appear softer, smoother, and less noticeable. Mederma® for Kids™ is available without a prescription in a 20-gram tube--which will last approximately three months when used three times daily on scars up to three inches in length--and is safe for children as young as two years of age.
Mederma® for Kids™ can be found in the first aid aisle of drug stores nationwide and retails for approximately $16. If you don’t see Mederma® for Kids™ on the first aid shelf of your local pharmacy, ask your pharmacist for assistance. For additional information on Mederma® for Kids™, call 1-888-925-8989 or visit www. mederma. com.
Merz Pharmaceuticals is a specialty pharmaceutical company dedicated to addressing patients’ unmet medical needs with innovative health care solutions that improve self-esteem and quality of life. Merz Pharmaceuticals produces the prescription antifungal, Naftin® and several non-prescription products including Mederma® Skin Care for Scars™, the #1 physician - and pharmacist-recommended product for treating scars, Appearex®, the #1 dermatologist-recommended product for nail health, and Aqua Glycolic®, an alpha hydroxy acid-based skin care system. Merz is known worldwide for its development of original compounds and formulations sold to medical professionals and consumers in 90 countries.
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