Wednesday, July 14, 2010

RFID Journal, GS1 Canada Announce Keynote Speaker and New Content Focus for RFID Journal LIVE! Canada

RFID Journal, GS1 Canada Announce Keynote Speaker and New Content Focus for RFID Journal LIVE! Canada

The 4th annual event will feature a keynote address by Keith Sheardown, general manager for technology solutions at Bombardier Transportation, and new tracks focused on traceability and health care solutions.

New York/Toronto (PRWEB) June 25, 2009

RFID Journal, the world's leading media and events company covering radio frequency identification (RFID), and GS1 Canada, a not-for-profit, vendor-neutral, user-driven organization supporting the adoption of Electronic Product Code (EPC) and other supply chain standards in Canada, announced today that Keith Sheardown, general manager for technology solutions at Bombardier Transportation, will deliver the opening keynote address at RFID Journal LIVE! Canada 2009, the fourth annual conference and exhibition, to be held on Oct. 5-6, 2009, at the Toronto Congress Centre in Toronto, Canada. The two companies also announced that a key theme of this year's event will be supply chain traceability and sustainability.

In addition to Sheardown, confirmed speakers also include:
David Smith, VP of retail strategy and sustainability, Sobeys, Gabriele Fusco, president, PeakWorks Bill Hardgrave, director, University of Arkansas' RFID Research Center Pankaj Sood, founder and manager, McMaster RFID Applications Lab Katie Dainty, Director, Centre for Health Services Sciences, Sunnybrook Health Sciences Centre Dr. Merrick Zwarenstein, Senior Scientist, Centre for Health Services Sciences, Sunnybrook Health Sciences Centre Dr. Dan Zikovitz, Centre for Health Services Sciences, Sunnybrook Health Sciences Centre Amninder Singh Randhawa, Technical Director, RFID Centre of Excellence

"RFID Journal LIVE! Canada has emerged as an opportunity not to be missed by Canadian organizations of all sizes," said Art Smith, president and CEO of GS1 Canada. "Attendees will gain a more in-depth understating of standards and technologies, and also build key business relationships to improve efficiencies with their trading partners along the supply chain. The current economic environment makes it imperative for companies to reevaluate their business processes. An opportunity exists to implement leading traceability technologies to track a product along the supply chain, thereby improving efficiencies, reducing costs and enhancing consumer confidence."

As in the past, RFID Journal LIVE! Canada will feature end users from Canada, the United States and Europe presenting real-world case studies. The event will feature four conference tracks:

Achieving Internal Efficiencies Enhancing Traceability Improving Supply Chain Efficiencies Advancing Health Care

"RFID technologies and solutions have matured a great deal over the past two years, and many companies have deployed solutions that deliver a return on investment in less than a year," said Mark Roberti, founder and editor of RFID Journal. "This is the only event where Canadian companies can learn how to take advantage of a very powerful technology with proven benefits."

"I attended RFID Journal LIVE! Canada in 2007, and although we had no plans to use the technology, l found it a very valuable experience," Sheardown stated. "Listening to one of the speakers, I realized the solution his company had deployed in another industry could also be applied to a track-safety issue we were struggling to address."

For more information about RFID Journal LIVE! Canada, visit www. rfidjournalevents. com/livecanada (http://www. rfidjournalevents. com/livecanada).

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit www. rfidjournal. com.

About GS1 Canada
GS1 Canada is a vendor-neutral, not-for-profit, user-driven organization that promotes and maintains global standards for the identification of goods, locations and related e-commerce communication, and provides education and awareness of these global standards. Learn more at www. gs1ca. org.

###