HUMAN Healthy Vending Applauds Calorie Disclosure Laws for Vending Industry
By 2011, all vending machine operators with 20 or more locations will need to provide the calorie count of items before they are chosen, thanks to health reform legislation passed earlier this year. Most of the vending industry is up in arms with the F. D.A.’s recent estimates that the industry will need to spend 14 million hours annually to comply with new calorie disclosure laws, but one company is applauding the new requirements.
Los Angeles, CA (PRWEB) December 21, 2010
As the New Year approaches, the Food and Drug Administration is making it easier for consumers to keep their diet resolutions. By 2011, all vending machine operators with 20 or more locations will need to provide the calorie count of items before they are chosen, thanks to health reform legislation passed earlier this year.
Most of the vending industry is up in arms with the F. D.A.’s recent estimates that the industry will need to spend 14 million hours annually to comply with new calorie disclosure laws, but one company is applauding the new requirements.
“We fully support this new law and praise it while other vending companies hate it,” says Sean Kelly, CEO of HUMAN Healthy Vending. “Why? Because we believe that the more people know about the contents of our products, the more they'll buy them. We're not hiding anything.”
Ahead of the vending health curve, HUMAN manufactures and distributes digitally interactive, eco-friendly vending machines that display all the ingredients in an item before purchased via LCD screens. Therefore, you can select a product from a touch screen keypad, and then the machine shows you the nutritional info on that same touch-screen or on one above it at eye level.
HUMAN machines sell 100% healthy foods and drinks such as all-natural trail mix, organic granola bars, low-fat pita chips, pure fruit juice and electrolyte-rich coconut water in their vending machines. They also provide education via 23-inch high-definition LCD screens that display nutritional information, health tips, and socially responsible advertising.
By making healthy products and information more accessible in locations like schools, hospitals, gyms, community centers and other public places, HUMAN is fighting obesity and diabetes head-on.
“Our mission is to make health foods, drinks, and information universally accessible,” Kelly says. “These new laws are what we need to make it easy for people to get healthy and choose snacks that support their lifestyle.”
The F. D.A. said the purpose of the disclosure is to allow consumers to make appropriate choices about what foods they eat and estimates that ongoing compliance will be the most burdensome requirement for the vending machine industry.
About 7 million vending machines are serviced by 5,000 operators, in the United States, for an average number of machines per operators of 1,400, each with about 20 items.
If you’d like more information or to schedule an interview with co-founders Sean Kelly or Andy Mackensen, please contact Suzanne Boothby at suzanne(at)kpr-nyc(dot)com or Kira Kohrherr at kira(at)kpr-nyc(dot)com; 646.755.8034. To learn more visit http://www. healthyvending. com.
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