Veterinary Economics Editor Interviews Veterinary Practice Marketing Expert TR Cutler for the October issue
Veterinary Economics Editor Interviews Veterinary Practice Marketing Expert TR Cutler for the October issue
(PRWEB) September 19, 2004
TR Cutler, president of the proprietary TR Cutler, Inc. Veterinary Practice Marketing program, just two years old, announced that two hundred veterinary practices are now using the variable data program which provides specific reminders to pet owners with 4 color photographs of their breed of dog or cat every month.
Cutler noted, “We are thrilled that so many veterinary practices that started with the three month trial have now extended to a year long program. Our demographic pet ownership research confirms that veterinarians in Denver will be among the best served by this program” The average practice sees 212% revenue growth by using the program.
No other veterinary marketing program has come close to the extraordinary results of this program. Cutler concluded that pet owners want to see a picture of their breed based on the near fanatically devotion to the pet owners breed dedication. According to Cutler, “When we show people of picture of their family member, it makes all the difference in the world. If they didn’t know about allergy-testing or a senior screening, these reminders make all the difference in the world in driving increased revenue for veterinarians.”
Cutler who edited a pet magazine and produced a pet television show before developing this key marketing outreach program in 2002, suggested that pet owners simply have to be informed what healthcare options are available for their pets to live long and healthy lives.
Cutler can be reached via email at vetmarketing@trcutlerinc. com.
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