Roundtable Conference Showcases New Monetization Options
The April 19 'Emerging Trends, Emerging Companies' session at the Domain Roundtable conference highlights opportunities to improve domain portfolio performance. Register now to participate and discuss methods to increase earning potential.
Seattle, WA (PRWEB) April 9, 2008
The domain industry consistently improves adapting to latest trends, technologies and changes. This is evidenced in the relentless emergence of new companies with improved products and fresh perspectives and existing companies enhancing platform and tool offerings to better serve their customer. The Domain Roundtable conference recognizes this with a special session. The session will highlight new companies in the domain space and existing that offer tools for improving domain performance.
The four companies presenting in the panel are Domain Strategies, EVOLanding, Mpire and Sendori. Each has a unique proposition of how to improve the monetization of domain value and performance.
Domain Strategies (www. domainstrategies. com) develops high value, category defining businesses on premium domains by applying progressive business planning, visionary entrepreneurs and smart capital. By partnering with domain owners to create a new business entity, staffing it with a world class CEO and development team, Domain Strategies looks worldwide for partnership opportunities and capitalize the enterprise with the seed money required to launch and grow to a higher valuation. Each domain is category defining and each business is unique. Healthcare. com, Alerts. com, Patents. com and WiFi. com are all examples of this model.
A new company founded in October 2007, EVOLanding (www. evolanding. com) is a next-generation domain monetization platform built around its ability to rapidly develop topic-relevant, media-rich websites. EVO's proprietary technology is a web-based software and methodology that harnesses the power of the semantic web. Using a modular-based architecture, every site managed through EVO Landing is updated dynamically, daily, and automatically with relevant, rich-media (articles, listings, products, photos, videos, downloads). With this platform, domain owners are able to turn static web sites into online investments as they enjoy the added monetary benefits of multiple ad-network integration, multiple affiliate program integration, and exclusive partnerships.
A third company participating in the panel is Mpire (www. mpire. com). Mpire starts as an online shopping site then developed WidgetBucks, a pay-per-click shopping widgets, using MerchSense, a proprietary contextual technology, to help publishers earn more money from their advertising space. Mpire provides domainers shopping specific template sites customizable for specific products or categories. Using the proprietary technology providing rich interactive sites, domainers are able to engage their trafficked audience to higher conversions and a 5-10% return frequency from their traffic. Mpire makes creating shopping type sites a simple and scalable process without needing to manage feeds or API's and building custom templates
Sendori (www. sendori. com) provides innovative monetization solutions to large domainers. The solutions are based on a portfolio of pending-patents. Initial solutions include the Zero-Click service which monetizes domains using redirects, and the Qualified Click solution which monetizes category clicks on parked pages. Traffic from domains is efficiently routed to leading online advertisers and to ad networks. Sendori provides advertisers with APIs that allow automated updating of keywords and bids.
These companies plus more are available to discuss tactics to improve portfolios. The latest agenda for the Domain Roundtable with details of this session and more can be found on the conference website. The conference, being held in San Francisco April 18-21, is selling fast! Conference registration for attendance is available at www. domainroundtable. com.
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