Doctor Mom Fights Toddler Inactivity and Obesity With Sporty New DVD Series
Lara Hayes Needham, Ph. D., a mother of two toddlers who holds a doctorate degree in health communication, is using her education and parenting experiences to combat childhood inactivity and obesity through her newly launched, multi award-winning BABYPRO video series. BABYPRO offers a healthy, physically engaging alternative to the traditional cognitive-learning themes that have saturated the baby video marketplace.
(PRWEB) April 22, 2005
Lara Hayes Needham, Ph. D., a mother of two toddlers who holds a doctorate degree in health communication, is using her education and parenting experiences to combat childhood inactivity and obesity through her newly launched, multi award-winning BABYPRO video series. BABYPRO offers a healthy, physically engaging alternative to the traditional cognitive-learning themes that have saturated the baby video marketplace.
Says Hayes Needham, “As a parent and health educator, I find it difficult to reconcile the appropriate use of children's television in my home. Much of toddler programming is focused on making babies smarter or happier by offering passive learning through toys and nature scenes, and I attribute these types of videos to be a driving force behind the sedentary, out-of-shape preschoolers we see today. I want my children to use television as a medium for physical inspiration and personal greatness, and BABYPRO was created from that desire.”
BABYPRO's unique format is rooted in research on children's viewing recommendations, gross motor skill development, preschool cognition and auditory stimuli. Through its use of captivating, real-life sports imagery, and exhilarating classical overtures and marches, BABYPRO introduces sports play to a new generation and promotes healthy, active play for a lifetime
“These videos are already winners with sports-inspired families,” says Hayes Needham, “but it is my goal to provide every little TV viewer with the tools necessary to lead a healthy and physically active life.”
For additional information or to review copies of any BABYPRO video, contact: BABYPRO, LLC at 888-668-6646 or visit BABYPRO online at http://www. BABYPROsports. com (http://www. BABYPROsports. com)
About BABYPROÃ, LLC
BABYPRO, LLC is a mom-inspired, multi award-winning children's educational media company that is committed to encouraging active play for babies and toddlers. BABYPRO released its first video “Let's Play Ball!” in December 2004, and released its second title “Let's Make a Splash!” at the International Toy Fair (NYC) in February 2005. BABYPRO's third title, “Let's Dance & Tumble!” will be available Summer 2005. For more information about BABYPRO or to learn about “Encouraging active play…for a lifetime!” please visit http://www. babyprosports. com (http://www. babyprosports. com) or email contact@babyprosports. com.
About Lara Hayes Needham, Ph. D.
Ms. Needham founded BABYPRO, LLC to create a new genre of inspirational “Baby TV” that encourages children to play actively and healthfully for a lifetime. She has more than a decade of experience in the field of health communication as a researcher, writer, speaker and currently as the creative consultant, media spokesperson and marketing contact for BABYPRO, LLC.
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