Dog Island Partners with CafePress. com to Build a Merchandising Business
Dog Island, the worldÂ’s only sanctuary for dogs, has just finalized and launched a product section in partnership with CafePress. com
Dog Island, US Minor Outlying Islands (PRWEB) June 1, 2003
Dog Island, the worldÂ’s only sanctuary for dogs, has just finalized and launched a product section in partnership with CafePress. com. TheDogIsland. com site has been featured in USA Today, on the BBC, the Village Voice, Libero News, The Herald Sun and countless others. In just three months the site has been exposed to about half a million people.
Http://www. TheDogIsland. com (http://www. TheDogIsland. com)
Just in time for Father’s Day, the product section contains BBQ aprons, shirts, messenger bags and briefcases, license plate frames and much more. The hooded sweatshirt, coffee mugs and lunch boxes have been some of the most popular items so far. “Just the concept of Dog Island brightens my day and makes me giggle in the mornings and at nights,” said Linda Reyes, one of the first repeat purchasers on the website. “I would give this gift to almost anyone.”
How the Alliance Works
Dog Island will be sending its traffic to a customized version of CafePress. com. CafePress. com will take the orders and fulfill them, leaving the team at Dog Island free to focus on the pressing every day needs of all the dogs. This is all built into the business model of CafePress. com and they have built a beautiful platform for us to work with. The store can be found at: http://www. cafeshops. com/dogisland (http://www. cafeshops. com/dogisland)
Dealing with the New Dogs
Due to the massive increase in awareness because of the website, the Dog Island has also seen an enormous surge in not only the amount of dogs being sent, but also the quality. “Luckily, there are so many talented people who apply to our job positions, and we are able to really visit all the people who want to send their dogs and get a detailed and insightful vision of what that dog is really like.” The employees that conduct the interviews are all Dogologists that have spent a lot of time on the island and have been witness to the problems that result from a lack of harmony.
Where the Funds and Profits Will Go
The Dog Island will be returning the money made in the merchandising business to build the website and the awareness of the Dog Island as well as to promote the health of dogs not just on the island, but everywhere.
About CafePress. com
CafePress. com is a privately held, venture-backed company founded in August 1999. CafePress. com is located in San Leandro, California. Their current investors include PacRim Venture Partners, New Millennium Partners, Staenberg Private Capital, LLC., and a number of individual investors.
