Understanding Adoption Rates of Wound Care Products Provides Manufacturers with Key Advantage
Palo Alto, Calif. (PRWEB) March 31, 2006
Opportunities lie for wound care manufacturers in product selection and shifts in treatment preference.
New analysis from Frost & Sullivan (http://www. medicaldevices. frost. com (http://www. medicaldevices. frost. com)), Wound Care Products: Adoption Patterns, Attitudes, Preferences, and Competitive Opportunities in the US Market provides suppliers of both, traditional and advanced wound care products, an insight in the form of a framework and a roadmap, for formulating a strategy for competitive and effective technology diffusion in the US market. Analysis and insights are based on the responses of 150 doctors, nurses and wound care professionals in hospitals and non-hospital institutions providing wound care.
If you are interested in a brochure, which provides an overview of the latest analysis of the Wound Care Products: Adoption Patterns, Attitudes, Preferences, and Competitive Opportunities in the US Market send an e-mail to Melina Trevino - Corporate Communications at melina. trevino@frost. com with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. Upon receipt, we will then forward this information to our research team who will contact you at the above information.
“This research service offers suppliers insight into healthcare professionals’ brand preferences and key drivers of adoption and non-adoption of wound care products,” explains Frost & Sullivan Research Analyst Sheila Ewing.
The research will help suppliers of wound care products determine their relative competitiveness in the market, in terms of usage, preference, key attributes, key competitors, as well as the key opportunities in the market. This research service will answer key questions such as:
What is the best way to sell / diffuse wound care technologies?
What are the patterns and trends of usage for wound care technologies?
What do doctors prefer for the various wound types?
Which product attributes should be emphasize?
Which brands are strong in the market?
How can we better satisfy doctors in the area of wound care?
What are the dominant concerns and preferences related to wound care?
What are the opportunities and viable competitive strategies in the market?
“Suppliers of both traditional and advanced wound care need to have an in-depth understanding of end users’ and potential users’ perceptions, attitudes, current usage patterns, or degree of adoption by healthcare professionals; determining which market profiles are most disposed to particular types of wound care products, and under what conditions,” notes Ewing.
A total of 150 respondents within the United States were surveyed for this study. Of the 150 respondents, fifty percent of respondents were physicians (n=75) and fifty percent of respondents were nurses/wound care professionals (n=75). A structured questionnaire with the appropriate metrics was designed (GMI-MR software) and deployed to a web-based panel of healthcare professionals. All quotas were filled through the online panel, and there was therefore no need for back-up CATI interviews.
“Findings from this research service suggest that clinicians want superior wound care products that provide overall efficacy, infection prevention and patient’s comfort,” says Ewing.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.
For more information, visit www. frost. com.
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