Thursday, September 30, 2010

Label World Featured in Best Practices Podcast

Label World Featured in Best Practices Podcast

Richard Spencer, President and CEO of Label World in Rochester, New York, was interviewed by Ken Rayment of the Better Process Podcast news channel, part of the podcasternews. com network. This podcast discusses the challenges -- and solutions -- facing small to mid-sized manufacturing businesses competing in ever more crowded markets. Label World is a full service provider of custom self adhesive (pressure sensitive) product labels and labeling solutions that help manufacturers both improve supply chain efficiency and make their products 'pop' at the point of sale.

Rochester, NY (PRWEB) May 21, 2007

Richard Spencer, President and CEO of Label World in Rochester, New York, was interviewed by Ken Rayment of the Better Process Podcast news channel, part of the podcasternews. com network. This podcast discusses the challenges -- and solutions -- facing small to mid sized manufacturing businesses competing in ever more crowded markets. Label World is a full service provider of custom self adhesive (pressure sensitive) product labels and labeling solutions that help manufacturers both improve supply chain efficiency and make their products 'pop' at the point of sale.

The question asked: As markets have become ever more crowded and competitive, product manufacturers are searching for ways to better differentiate their products as well as improve supply chain efficiency and reduce manufacturing costs. Products and advertising messages have proliferated as manufacturers compete for their buyers' attention. Exploding product choices can overwhelm and confuse harried buyers. How do you cut through all this marketing clutter and make your product or service stand out and sell?

The answer: Good product labeling is increasingly critical to selling products in today's markets. A label is the most precious advertising space money can buy. Superior product labels can drive substantial pull through sales at the point of sale, as evidenced by some of Label World's customers who have enjoyed as much as 50-100% increases in sales as a result of investing in better labeling solutions. Label World's print-on-demand, fulfillment, e-commerce and application equipment services have also helped clients improve supply chain costs, quality and lead time performance.

This podcast discusses a variety of packaging and labeling technologies and solutions that can help manufacturers compete and cut through the marketing clutter to sell their products. Topics discussed include:
Print-on-demand solutions Just-in-time delivery Kitting and fulfillment services Automatic label application E-commerce and ordering practices Creative redesign and rebranding services Regional brands, versions Test marketing and digital prototyping Digital printing, reduced inventories, obsolescence management Personalization, variable data printing, one-to-one marketing Special print effects: foils, metallics, fluorescents, holograms, lenticular and domed labels Smart labels: time-temperature-indication, extended content labels, RFID Brand security: anti-tamper, anti-counterfeit packaging features

Please click on the links below to download and listen to part one and two of this two part podcast:

Http://www. podcasternews. com/programs/87/better-process-podcast/4034/selling-in-ever-crowded-markets-cut-through-the-clutter-p1of2/ (http://www. podcasternews. com/programs/87/better-process-podcast/4034/selling-in-ever-crowded-markets-cut-through-the-clutter-p1of2/)

Http://www. podcasternews. com/programs/87/better-process-podcast/4033/selling-in-ever-crowded-markets-cut-through-the-clutter-p2of2/ (http://www. podcasternews. com/programs/87/better-process-podcast/4033/selling-in-ever-crowded-markets-cut-through-the-clutter-p2of2/)

About Label World
Label World is a manufacturer of custom pressure sensitive tags and labels for industrial, commercial, food, retail, health & beauty and medical markets. We print labels, inserts and tags using flexographic, digital and screen printing technologies and provide a wide range of value added products, services and solutions related to labels and labeling.

About PodcasterNews. com
PodcasterNews. com (PCN) is the premier site for frequently produced, short form audio content. We feature dozens of programs in a variety of categories including entertainment, opinion, news, politics and more.

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Wednesday, September 29, 2010

Gas Utilities in Singapore, New Publication Announcement from Report Buyer

Gas Utilities in Singapore, New Publication Announcement from Report Buyer

Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report called "Gas Utilities in Singapore".

(PRWEB) February 10, 2007

Gas Utilities in Singapore industry profile is an essential resource for top-level data and analysis covering the gas utilities industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope:

 Contains an executive summary and data on value, volume and segmentation  Provides textual analysis of the industry's prospects, competitive landscape and leading companies  Includes a five-year forecast of the industry  Supported by the key macroeconomic and demographic data affecting the market

Highlights:

 Detailed information is included on market size, measured by both value and volume  Market shares are covered by manufacturer and/or brand

Why you should buy this report:

 Spot future trends and developments  Inform your business decisions  Add weight to presentations and marketing materials  Save time carrying out entry-level research

Content:

 Executive Summary  Chapter 1 Market Overview  Chapter 2 Market Value  Chapter 3 Market Volume  Chapter 4 Market Segmentation I  Chapter 5 Market Segmentation II  Chapter 6 Market Share  Chapter 7 Competitive Landscape  Chapter 8 Leading Companies  Chapter 9 Market Forecasts  Chapter 10 Macroeconomic Indicators  Chapter 11 Further Reading

"Gas Utilities in Singapore" is available from Report Buyer. For more information go to: http://www. reportbuyer. com/energy_utilities/oil_gas/gas_utilities_singapore. html (http://www. reportbuyer. com/energy_utilities/oil_gas/gas_utilities_singapore. html)

Report Buyer Product ID: BAS00318

About Report Buyer.

Report Buyer (http://www. reportbuyer. com (http://www. reportbuyer. com)) is a UK-based independent online store supplying business information on major industry sectors. These include the Automotive Industry, Banking & Finance, Energy & Utilities, Food & Drink, Telecoms and Pharma & Healthcare. The website now carries over 4,000 business information products, including market reports, studies and books. Report Buyer is the intelligent way to buy market research making it an essential resource for executives and information buyers worldwide. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest.

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Monday, September 27, 2010

LOCAL BUSINESS OWNER HAS THE KEY TO HEALTH AND SUCCESS

LOCAL BUSINESS OWNER HAS THE KEY TO HEALTH AND SUCCESS

Internation covention in Greensboro, NC teaches thousands how to succeed.

(PRWEB) August 28, 2003

ALEXANDRIA, VIRGINIA — The smoke has cleared, the confetti has been swept up and the Greensboro Coliseum is empty. Now that Market America’s 11th Annual International Convention is over, Mitchell & Bridget Crusan has returned home with a burning desire to share their knowledge to help others that want to become an independent entrepreneur or who simply want to better their life with cutting-edge products.

The annual convention, held August 7-10 in Greensboro, N. C., hosted more than 20,000 people from all over the world. Featured speakers included Market America executives along with world-renowned pioneers in anti-aging medicine, Dr. Ronald Klatz and Dr. Robert Goldman, founders of the American Academy of Anti-Aging Medicine.

Market America also used this year’s convention to introduce its newest service, America’s Auctions™, a revolutionary new online auction that, unlike other online auctions, charges no final value fees on items sold. Sellers on America’s Auctions pay only a low listing fee, allowing them to keep a greater percentage of their profits.

Highlights of the four-day event included the unveiling of many new products and services offered by Market America and available through Mitchell & Bridget Crusan. The newest additions to the company’s already impressive list are Timeless Prescription™, a revolutionary anti-aging skincare line, Isotonix® Maximum ORAC formula, a powerful antioxidant formula and many other market-driven quality products that complement Market America’s extensive portfolio of health and nutritional products offered through its Mall without Walls™.

The company has firmly established its identity as a one-to-one marketing powerhouse that is changing the way individuals shop for products and services. Market America and Mitchell & Bridget Crusan have teamed together to offer the worldÂ’s most comprehensive line of everyday products. The entire line of over 1,000,000 products can be found through the Endless Shopping Experience at http://crusan. unfranchise. com (http://crusan. unfranchise. com).

ABOUT MARKET AMERICA

Headquartered in Greensboro, N. C., Market America is an Internet marketing company that provides product solutions through the power of One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1 billion in suggested retail sales. Market America has more than 100,000 distributors worldwide and has recently expanded its operations into Australia with operations in Taiwan scheduled to open in 2004.

Khalisa Boutique and Fragrance Announces a September 16 Pre-Grand Opening in Nashville's Historic Jefferson Street District

Khalisa Boutique and Fragrance Announces a September 16 Pre-Grand Opening in Nashville's Historic Jefferson Street District

Discover a scented oasis of multicultural fashion and top quality skin care and fragrances in the heart of the upbeat Jefferson Street district of Nashville, TN. Khalisa Boutique and Fragrance introduces a brand new platform to showcase all-natural products and designer clothing to invigorate the body and spirit restoring both to their healthy and beautiful states.

Nashville, TN (PRWEB) September 8, 2005

Khalisa Boutique and Fragrance owner Shakora A. Malik, knows all too well how hard it can be to find great skin care products and quality scents. "As a child, I used to travel with my father as he selected scented body and burning fragrances to sell to customers in his small business. He was very particular about what he sold and I have inherited that principle." Malik, the New York native and longtime Tennessee resident, makes it easy for her customers because she does all of the hunting and presents her treasures in Khalisa Boutique and Fragrance.

"When selecting a moisturizer or fragrance for the body, people should be very careful to choose a product that has a long lasting scent and does not have skin irritating ingredients," warned the Boutique's owner. "Believe it or not, quality products are very difficult to find, which is why I founded Khalisa Boutique," she concluded.

"Oftentimes, doctors tell patients with eczema or dry skin to moisturize, but when you scrutinize the ingredients label on most national products, you'll see they contain alcohol - a drying agent. It's counterproductive, " said Malik whose own family has suffered with skin sensitivities. "I advise people to come in, test our items and see the difference between what we offer and what you get off the shelf at the local grocery store," said Malik. Khalisa Boutique stocks only alcohol-free, pure and natural items.

Khalisa Boutique will also feature beautiful, bright and stylish fashions and accessories and interesting books. "When you step into Khalisa Boutique, it's like stepping into a microcosm of the world. People from all countries will find something that reminds them of home," said Malik.

Malik, the 29-year-old married mother of three, says she chose the roomy location at 1820 Jefferson St. in Nashville because of its strategic location in the city. "It's no secret that Jefferson Street is the nexus of Nashville," she said. Jefferson Street is alive with students and businesses but this wasn't always so. Rich in history and legendary among African Americans, the area suffered an economic blow when, in the 1960s, Interstate 40 bisected the street thereby decreasing traffic to businesses. "Many merchants went out of business as a result and it's taken a while for the area to recover. But Jefferson Street is making a strong comeback and we are thrilled to be a part of it," said Malik.

The Boutique will open its doors at 1820 Jefferson St., Nashville for a Pre-Grand-Opening Preview for the public Friday September 16 to coincide with the 23rd Annual African Street Festival September 16-18 at neighboring Tennessee State University Main Campus.

There will be a showcasing of merchandise and samples available. An official grand opening of Khalisa Boutique and Fragrance will take place on October 1.

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American InterContinental University Online Announces New Scholarship For Working Women

American InterContinental University Online Announces New Scholarship For Working Women

American InterContinental University (AIU) Online, a leading provider of web-based, career-focused education, today announced the creation of the Working Woman Scholarship which offers current AIU Online students the opportunity to receive a scholarship with a value of up to $35,000* to complete a degree program of their choice.

Hoffman Estates, Ill. (Vocus) August 14, 2009 -

American InterContinental University (AIU) Online, a leading provider of web-based, career-focused education, today announced the creation of the Working Woman Scholarship which offers current AIU Online students the opportunity to receive a scholarship with a value of up to $35,000* to complete a degree program of their choice.

"AIU recognizes the desire for many of our female students to obtain additional education in order to provide a better life for themselves and their families," said Steve Tober, CEO of AIU and President of AIU Online. "We hope that this scholarship will help alleviate the stress of paying for post-secondary education and support outstanding women who are struggling to balance work, life and school responsibilities by demonstrating our belief in them."

According to Women Employed, a non-profit organization dedicated to improving the economic status of women, women with some post-secondary education will earn more than those without. In fact, a woman with an associate degree earns 28 percent more than one with only a high school education; a woman with a bachelor's degree earns 75 percent more**.

"Women in the U. S. only earn 77 cents for every dollar a man earns," said Rebecca Wellisch, marketing and communications director for Women Employed. "Earning a degree is one of the best ways to get ahead in the workplace and try to close the salary gap."

Approximately 68 percent of AIU Online female students that graduated last year worked while attending school. "Online education is a viable option for many working women who want to further their education but cannot commit to the traditional academic schedule," said Tober. "AIU Online allows students to access their classroom anywhere, anytime, giving them the flexibility to maintain a work life balance while earning a degree."

Two scholarships will be awarded to enrolled students at AIU Online seeking an undergraduate or graduate degree. In order to qualify for this opportunity an applicant must be female, 18 years or older, work at least 20 hours a week and be enrolled in AIU Online seeking a post-secondary degree.

To be considered for this scholarship a candidate must submit a completed application, personal essay of at least 300 words but no more than 750 and a letter of recommendation from her current employer.

For more information on this and other scholarship opportunities offered by AIU Online please visit the course catalog at www. aiuniv. edu/financial_aid/grants_scholarships. aspx (http://www. aiuniv. edu/financial_aid/grants_scholarships. aspx).

AIU Online offers degrees in the following areas: business administration, criminal justice, education, healthcare management, information technology, marketing and visual communication. AIU offers convenient online learning options to ensure education can fit into every student's life. The faculty and staff of AIU Online are dedicated to providing its students with the skills they will need to succeed in the real world.

*Scholarship amounts vary by student and program and all selected candidates are required to agree to the terms and conditions set forth by AIU Online.

** Career success depends largely on student initiative, and individual experience and attitude. AIU Online does not guarantee employment, placement, or salary ranges.

About American InterContinental University
Founded in Europe in 1970, American InterContinental University offers a wide range of undergraduate and graduate degrees in programs such as business, IT, criminal justice and fashion design at U. S. campuses in Atlanta, Los Angeles, Houston, Weston, Fla.; an international campus in London; and an internet-based online campus headquartered in suburban Chicago. The award-winning AIU Online Virtual Campus was recognized as "Best of the Best" in the 2009 Computerworld Honors Program.

AIU is accredited by The Higher Learning Commission and a member of the North Central Association. For more info visit www. ncahigherlearningcommission. org or call 312-263-0456.

AIU is a member of the Career Education Corporation (NASDAQ:CECO) network of universities, colleges and schools. For more info visit www. aiuniv. edu or www. aiuonline. edu.

Contact:
Tracy Baldwin
(847) 585-3793

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Sunday, September 26, 2010

Top Real Estate Agent for Modern & Mid-Century Modern Homes in Marin & San Francisco Earns EcoBroker® Certified Designation

Top Real Estate Agent for Modern & Mid-Century Modern Homes in Marin & San Francisco Earns EcoBroker® Certified Designation

Renee Adelmann of Keller Williams Realty achieves certification for advanced training and knowledge of "green" building and living issues effecting real estate transactions.

Marin, CA (PRWEB) December 20, 2006

Renee Adelmann of Keller Williams Realty in Marin County (http://www. eichlerforsale. com/Keller-Williams-Marin), has earned the EcoBroker® Certified designation, having successfully completed an advanced training program and curriculum dedicated to the energy and environmental issues that effect real estate transactions. Renee joins the movement of professionals pushing the real estate market towards energy-efficient, sustainable, and healthier design/features in residential homes and buildings.

"Residents of Marin & San Francisco County have always held progressive attitudes towards the environment and environmental sustainability," commented Renee Adelmann, a top agent and multi-million dollar producer serving Marin & San Francisco. "These beliefs frequently manifest themselves during the home buying and selling process and I'm proud to have received this advanced training and certification which will enable me to better serve my clients. Whether the transaction involves environmental assessment and mitigation (mold, radon, asbestos, etc.) or the opportunity to reduce utility bills through more energy-efficient practices, I'm in a better position to help. The real estate industry is changing rapidly, and to best serve my clients I need to understand the newest designs, technologies, and environmental issues. My EcoBroker (http://www. eichlerforsale. com/Marin-EcoBroker) designation helps me stay ahead of the game."

A tech-savvy agent known for her proactive approach to real estate sales and superior client communications, Renee Adelmann specializes in residential real estate in both Marin & San Francisco County. Her websites, Marin Modern Residential Real Estate and Eichler Homes for Sale have become two of the most popular sites on the web for enthusiasts of modern and mid-century modern residential architecture, often attracting several hundred visitors a day from around the globe. Her clients are often progressive and 'green-minded' individuals interested in making these beliefs an integral part of the home buying and selling process.

"Renee is an example of the quality real estate professional the EcoBroker designation continues to attract," explains EcoBroker International's Chief Executive Officer, Dr. John Beldock. "These real estate professionals are not only distinguishing themselves in a competitive market place, but they are really giving back to the community in very constructing and meaningful ways. Marin needs more contributors like Renee Adelmann. The planet and our grandchildren need them too," Dr. Beldlock said.

To learn more about Renee Adelmann, visit her online at http://www. MarinModern. com (http://www. MarinModern. com) or http://www. EichlerforSale. com (http://www. EichlerforSale. com).

About Renee Adelmann

Renee Adelmann is a top agent and multi-million dollar producer with Keller Williams Realty in Marin County, California. She specializes in representing buyers and sellers of modern, mid-century modern and architecturally significant homes in both Marin and San Francisco County, California. Renee can be reached at 1-415-342-4537 or Renee @ MarinModern. com.

About EcoBroker International

EcoBroker International provides a unique energy and environmental curriculum to licensed real estate professionals, leading to the EcoBroker Designation. EcoBroker's mission is to broaden and improve the base of training and continuing education for real estate professionals and in doing so, encourage improvements to the quality of buildings, while reducing their impact on natural resources and the environment. EcoBroker is a Building America® and Built Green® Colorado Education Partner; the most successful green-building program in the United States.

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Saturday, September 25, 2010

ALOE FARM - Demi Couture T's - Designed Exclusively by Nick Smith

ALOE FARM - Demi Couture T's - Designed Exclusively by Nick Smith

Global trend setting fashion icon, Nick Smith has created limited edition demi-couture T's '"Forever Young" to celebrate the launch of the tantalizing new Aloe Farm drink. The must have T's are already owned by Kate Moss, Michelle Collins and Tyler James.

(PRWEB) June 22, 2005

Global trend setting fashion icon, Nick Smith has created limited edition demi-couture T's '"Forever Young" to celebrate the launch of the tantalizing new Aloe Farm drink. The must have T's are already owned by Kate Moss, Michelle Collins and Tyler James.

The hot T's will accompany the refreshing soft drink from Korea at Glastonbury music festival. The glitterati attending the hottest festival on the planet will not want to be seen without their Aloe Farm trendsetting T's.

Nick has taken inspiration from the Aloe Farm pieces within this unique organic drink and its origins in Korea. Guaranteed to rejuvenate, intrigue and inspire the taste buds with the unusual Aloe Vera pieces which contribute to form a natural collagen making the skin healthier, more radiant and less wrinkle prone. This unique non alcoholic beverage uses Aloe Vera, an essential ingredient famous for its herbal medicinal healing is blended with natural organic ingredients making it a natural choice Best served chilled for that exquisite taste and not to be seen without!

Aloe Farm T's are available at selected stockists across the UK, retailing at the RRP of £350 only.

For further information, samples or photography please call: Dita or Emma at KB Publicity on 0870 4328410 or email: Emma@KB-Publicity. com. www. KB-Publicity. com.

Notes to Editors

Aloe Farm is the latest glitterati and A-list favourite. Adored and exclusive, it was celebrated at an private soirée hosted in the penthouse of legendary fashion icon Zandra Rhodes. Fall ‘05 returns to the high spirited free styled glamour of simplicity. Black is back whilst accessories colour the silhouette canvas. Aloe Farm, arrives seducing with pure indulgence, only 70 calories it's without the guilt.

Guaranteed to rejuvenate, intrigue and inspire the taste buds with the unusual Aloe Vera pieces which contribute to form a natural collagen making the skin healthier, more radiant and less wrinkle prone. This unique non alcoholic beverage uses Aloe Vera, an essential ingredient famous for its herbal medicinal healing is blended with natural organic ingredients making it a natural choice for the quintessential business woman, lifestyle guru and teenager alike. Best served chilled for that exquisite taste and not to be seen without!

Aloe Farm is available in three different sizes - 180ml glass bottle, and 500ml and 1.5 litre bottles at select stockists throughout the UK and only has 70 calories.

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Thursday, September 23, 2010

Jusuru—Just Launched—Expands Its Infrastructure to Keep Up With Skyrocketing Sales

Jusuru—Just Launched—Expands Its Infrastructure to Keep Up With Skyrocketing Sales

Anaheim-based Jusuru International, Inc. has released a series of announcements on its new, expanded, marketing program designed to keep pace with its skyrocketing sales and to prepare the enhanced infrastructure to accommodate even more growth.

Anaheim, CA. (Vocus) March 6, 2010

Anaheim-based Jusuru International, Inc. has released a series of announcements on its new, expanded, marketing program designed to keep pace with its skyrocketing sales and to prepare the enhanced infrastructure to accommodate even more growth.

“We’re thrilled with the fast growth since our company’s launch,” says Asma Ishaq, president of Jusuru International. “It’s the direct result of our extraordinary corporate team, innovative and effective products, and the passionate effort of our independent representatives. We’re dedicated to providing tools and marketing materials that will support and sustain this growth.” Jusuru’s expanded program entails new literature (including a 10-page perspective on the science and clinical studies behind its product and ingredients) and the availability of its existing tri-folds and Starter Kits in new Spanish versions. Also now available is a line of custom Jusuru clothing and gear.

Several new Business Builder Packages have also been announced. These packages offer different combinations of cases of Jusuru Life Blend™ and collateral sales materials including literature and customized serving glasses. In addition, the company has announced a new, more aggressive, Bulk Pricing Program to encourage the growing number of high-volume orders that result from the retail sales of the product at tradeshows.

Jusuru International is also fortifying its phenomenally successful network marketing infrastructure with its just-announced Jusuru Elite Program. This program adds new and larger rewards for high performers, and is open to all Independent Representative enrollees during the Second Quarter of CY 2010.

Perhaps the most telling new development in Jusuru International’s expansion is its announcement of its First Annual “Rise to Enterprise” Event, to be held September 9–12, 2010 in Anaheim, CA. What makes it telling is the sheer size of the planned event, which indicates that Jusuru—less than one year after its launch—has already reached a critical mass and is joining the small group of network marketing companies that have achieved success and recognition on a nationwide basis.

Jusuru Life Blend is a cutting edge liquid nutraceutical that promotes healthy aging, active joints, and younger looking skin. Visit Jusuru. com to find out what makes Jusuru Life Blends so unique, and for more information about this company please call (888) To. Be. You (862-3968).

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Wednesday, September 22, 2010

MUrgent e-Marketing Names Reese Vice President of Business Development

MUrgent e-Marketing Names Reese Vice President of Business Development

MUrgent Corporation brings on technology veteran as VP of business development.

Santa Ana, CA (PRWEB) June 26, 2004

mUrgent (www. murgent. com), the only e-marketing company to combine affordable automated email and wireless marketing services to small and medium-sized businesses, has named Tom Reese vice president of business development, according to company CEO Boris Bugarski.

“Tom is a true veteran, and we are gratified that he has recognized mUrgent’s potential in the permission-based e-marketing industry. His reputation for developing large, powerful distribution networks definitely puts us on the map,” said Bugarski.

Reporting directly to Bugarski, Reese is immediately responsible for identifying both traditional and alternative channels of distribution for mUrgentÂ’s e-marketing automation software suite, EMPACT; its PC-to-cellular MessagingYou messenger and its global alerting system, mUrgent Alerts. As part of those efforts, he will recruit and train resellers and build a network of strategic partners in the automotive, cellular, food service, hospitality, insurance, healthcare and retail industries.

“We’re already working with partners like telecommunications conferencing provider Consumer Phone, internet connectivity company Netifice, hardware manufacturer Avus and DSL provider Covad. These types of partners provide additional value and give mUrgent the opportunity to provide a turnkey solution,” says Reese.

ReeseÂ’s entrepreneurial career began 25 years ago when he started Steamax, an industrial steam cleaning business serving 150 WalMart stores in the Midwest. He expanded that business network to include oil field maintenance and later entered the high technology industry as a regional sales manager for Belden Wire and Cable.

Reese was an integral part of the sales management team that made Ingram the worldÂ’s leading distributor of Microsoft products. In 1986, he was recruited by Softsel and grew that software providerÂ’s business from $50 million to $250 million annually with a team of 50 sales representatives. When Softsel merged with MicroAmerica in 1989, the new entity, Merisel, sales had reached over $1 billion in annual sales. Reese then decided to form his own consulting company, Exalt Marketing, with a team of more than 25 advertising, public relations and direct marketing specialists, to help growing companies expand their national and global brand awareness.

About mUrgent

MUrgent, an e-marketing authority, delivers EMPACT, a proven, easy-to-use e-marketing solution businesses can rely on to automate more frequent, personalized communication to your customers for a higher return on your marketing investment. For more information, visit www. murgent. com

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Tuesday, September 21, 2010

Global Oral Hygiene Products Demand to Reach $33 Billion by 2012, According to New Report by Global Industry Analysts

Global Oral Hygiene Products Demand to Reach $33 Billion by 2012, According to New Report by Global Industry Analysts

Spurred by rising consumer awareness and innovative product launches, the global oral hygiene products market is forecast to flaunt a healthy growth and reach $33 billion by 2012. Toothbrushes and dentifrice segments are primary growth drivers of the market.

San Jose, CA (PRWEB) November 11, 2008

The world oral hygiene market is in the midst of hectic activity rejuvenated primarily by technological advancements and novel products. Dentifrice and toothbrushes are the primary growth drivers of the market and new products in these categories are the key demand determinants. Growth in future is likely to be guided by increasing consciousness among consumers to maintain oral hygiene and products tailored to consumer requirements. Low per capita consumption in less developed countries indicates greater growth potential, particularly in the extra care sector.

Registering a healthy CAGR, the global oral hygiene products market (http://www. strategyr. com/Oral_Hygiene_Products_Market_Report. asp) is forecast to reach US$33 billion by 2012, as stated by Global Industry Analysts, Inc. United States represents the single largest market for oral hygiene products, with sales estimated at US$6.1 billion in 2008. The country is expected to maintain its status as the single largest market for oral hygiene products through 2015. Asia-Pacific and Latin America are emerging as markets with strong potential for oral hygiene products, with CAGRs of 7.6% and 6.8% respectively over 2008-2012 period. Manufacturers in the US are diversifying into these markets following saturation of the domestic market. Asia-Pacific market for oral hygiene products is estimated at US$7.1 billion in 2008.

Dentifrice market (http://www. strategyr. com/Oral_Hygiene_Products_Market_Report. asp) constitutes the largest portion of the global oral hygiene market, with a significant part of it coming from replacement demand. Dentifrice makes up for more than 59% of the oral hygiene market in the not so mature markets of Spain, Italy, Asia-Pacific and Latin America. Toothbrushes market (http://www. strategyr. com/Oral_Hygiene_Products_Market_Report. asp) make up the second largest product segment in world oral hygiene products. The market share held by this product segment differs from country to country. Replacement time is considered as the major factor triggering growth in the toothbrush segment. In most of the European countries, market share held by this segment is relatively low due to a lower frequency in replacement. Innovative features - such as rubber grips, flexible necks, and bristle forms - are also fueling growth in the toothbrush segment.

These and other market data and trends are presented in "Oral Hygiene Products: A Global Strategic Business Report" published by Global Industry Analysts, Inc. This GIA report discusses the prevailing trends, issues, demand forecasts, and activities that affect the industry. The oral hygiene products market is analyzed in $ Million by the following geographic regions - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America; and product segments - Dentifrice, Toothbrush, Mouthwash (http://www. strategyr. com/Oral_Hygiene_Products_Market_Report. asp), Breath Freshener, Dental Floss, Denture Care Products (Denture Cleanser and Denture Adhesive) and Other Oral Hygiene Products. Analytics for the period 1991-2015 provide a comprehensive understanding of the market.

Dominant global forces profiled in the report include Church & Dwight, Colgate-Palmolive, Dentaid, Dr. Fresh Inc., GlaxoSmithKline, Henkel KgaA, Johnson & Johnson, Jordan AS, Kao Corp, Lion Corp, Procter & Gamble, Global Gillette, Oral-B Laboratories, Sunstar Inc, and Unilever NV among several others. The report evaluates the impact of factors such as awareness, price, demographics, and consumer perception on the overall sales prospects. The study enumerates recent developments, mergers, acquisitions, and other strategic industry activities, and is an easy guide to What, Why, When, How, Where, and Who of the industry.

For more details about this research report, please visit http://www. strategyr. com/Oral_Hygiene_Products_Market_Report. asp (http://www. strategyr. com/Oral_Hygiene_Products_Market_Report. asp)

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) (http://www. StrategyR. com/) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press @ strategyR. com
Web Site http://www. StrategyR. com/ (http://www. StrategyR. com/)

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February is National ChildrenÂ’s Dental Health Month: Tooth Fairy to Visit Local Schools in February

February is National ChildrenÂ’s Dental Health Month: Tooth Fairy to Visit Local Schools in February

Artistic Expressions Dentistry Smile Consultant Jenn Lassin (AKA the Tooth Fairy) will be visiting local elementary schools in the Central Bucks and Council Rock School Districts to promote awareness for National ChildrenÂ’s Dental Health Month (NCDHM) throughout February. The Tooth Fairy will be teaching our youngsters how taking better care of their teeth can be fun.

Doylestown, PA (PRWEB) February 14, 2005

National ChildrenÂ’s Dental Health Month began as a one-day event in Cleveland, Ohio on February 3, 1941. The American Dental Association held the first national observance of ChildrenÂ’s Dental Health Day in 1949, and by 1981 extended it to a month long celebration. Although dental health among children has dramatically improved since 1941, itÂ’s still important that all parents know about the keys to good dental health. NCDHM is aimed at publicizing these practices.

The Tooth Fairy will be visiting Kutz Elementary on February 2nd, Richboro Elementary on February 9th, Detwiler and Mill Creek Elementary the week of February 16th, and Butler Elementary the week of February 23rd. The Tooth Fairy will be in full costume, showing our youth how good dental habits can create a lifetime of healthy smiles. She will be handing out goody bags, showing x-rays and dental health videos and even sprinkling a little bit of fairy dust.

Any other Central Bucks or Council Rock schools interested in having the Tooth Fairy visit their school during the month of February, please contact her at ToothFairy@comcast. net or 215-340-1199. Journalists: Photographs available upon request.

About Artistic Expressions Dentistry and Philadelphia Cosmetic Dentist, Dr. Bruce Wilderman, D. D.S.

As Members of the American Academy of Cosmetic Dentistry, a full-service cosmetic dentistry and general dental practice, Artistic Expressions Dentistry and Philadelphia Cosmetic dentist, Dr. Bruce Wilderman are passionate about creating beautiful, healthy smiles for people who thought they would never smile with confidence again. They provide national-caliber cosmetic dentistry including ZOOM! and BriteSmile one hour teeth whitening, DaVinci porcelain veneers, cosmetic crowns and complete Smile Makeovers. Dr. Wilderman and his staff also specialize in treating patients with dental anxieties and phobias. Through their compassion and expertise, they have helped treat thousands of anxious and phobic patients over the years. Artistic Expressions Dentistry is located at the corners of Routes 202 and 313 in Doylestown, PA. Please call (215) 340-1199 or go to www. MasterpieceSmile. com for more information.

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Sunday, September 19, 2010

Arrowsight Announces Appointment of Suzanne Delbanco as President of Health Care Division

Arrowsight Announces Appointment of Suzanne Delbanco as President of Health Care Division

Arrowsight, Inc. announced the appointment of Suzanne Delbanco, Ph. D. as president of its newly formed health care division. Delbanco will oversee Arrowsight Medical, which focuses on helping hospitals improve the quality and safety of their care by using video to measure adherence to protocols and provide feedback on performance to hospital staff. Prior to joining Arrowsight, Delbanco was CEO of The Leapfrog Group.

Mt. Kisco, New York (PRWEB) September 22, 2008

Arrowsight, Inc. today announced the appointment of Suzanne Delbanco, Ph. D. as president of its newly formed health care division. Delbanco will oversee Arrowsight Medical, which focuses on helping hospitals improve the quality and safety of their care by using video to measure adherence to protocols and provide feedback on performance to hospital staff.

Prior to joining Arrowsight, Delbanco was CEO of The Leapfrog Group, a Washington, D. C.-based organization driven by major employers and other health care purchasers working to initiate breakthrough improvements in the safety, quality and affordability of care. Among other accomplishments during her tenure there from 2000-2007, the proportion of hospital ICUs staffed by intensivists -- doctors with special training in critical care -- grew from 10% to almost 30%, saving an estimated 20,000 lives annually in the U. S.

Commenting on the appointment, Arrowsight CEO Adam Aronson, who supported The Leapfrog Group as a partner member and award sponsor, said, "Suzanne Delbanco has a proven track record in pioneering efforts designed to create change. We are excited to have her on our team as we continue rolling out a groundbreaking strategy to help hospitals and other health care settings improve the delivery of patient care."

Across multiple safety-sensitive business sectors such as food processing, food services and manufacturing, Arrowsight has helped improve practices, compliance and employee morale with long-lasting effects. In its first health care pilot, launched in January of 2007, Arrowsight's hospital video auditing service (HVA) improved hand-hygiene compliance from 38 to 90 percent within three months, and kept it above 90 percent for twelve months running.

"It is extremely gratifying, after a long and rigorous search, to find another opportunity to have an impact on the quality and safety of health care," said Delbanco. "While there is much activity in this arena, I found nothing as compelling as Arrowsight's approach. Arrowsight helps not just with improvement, but also with sustaining it. I'm thrilled to have the chance to make a measurable difference for patients, this time by giving hospitals new tools that help them get to the top of their game."

"Arrowsight's hospital video auditing service helps hospital administrators, physicians and nurses measure compliance rates and adherence to safety protocols across many critical control benchmarks. The video-based monitoring, assessments and workforce analytics provide an ongoing Hawthorne effect that is sorely missing in health care," explained Delbanco.

As part of its service, Arrowsight sends automated intra-shift emails to nurse managers and attending physicians that rank current shift performance metrics room by room. Additionally, Arrowsight automates the delivery of aggregate team metrics to LED boards at the work site, which are updated every ten minutes 24/7/365.

Aronson also noted, "As hospitals work to reduce the incidence of hospital acquired conditions, or so-called never events, Arrowsight can provide methodologies to improve hand hygiene, adherence to protocols for central line insertions, and other practices that reduce the incidence of some of the other preventable conditions for which Medicare and many other health care payers are no longer willing to absorb added costs."

Along with developing Arrowsight Medical, Delbanco will edit Patient Safety Focus (www. patientsafetyfocus. com), an Arrowsight-sponsored blog for health care workers, hospital administrators and insurers seeking new ways to improve patient safety. Patient Safety Focus welcomes contributions from experts in the field.

In addition to her duties at Arrowsight, Delbanco is on the Advisory Committee to the Director and the National Biosurveillance Advisory Subcommittee of the Centers for Disease Control and Prevention (CDC), the boards of Bridges to Excellence and Prometheus Payment, Inc., the SafeMed, Inc. Advisory Council, and in the Healthcare Executives Leadership Network. Modern Healthcare has regularly listed Delbanco as one of the 100 most powerful people in health care. She speaks frequently at conferences and has published several peer-reviewed articles on hospital quality and safety as well as consumer access to care.

About Arrowsight
Arrowsight (www. arrowsight. com), a Web-based Application Services Provider, is the leading developer of remote viewing services and software. Arrowsight has helped improve practices, compliance and employee morale in safety-sensitive industries, such as food processing, food services, manufacturing and health care. Go to http://www. arrowsight. com/public/as/html/medical/videos. asp (http://www. arrowsight. com/public/as/html/medical/videos. asp) for a brief introductory video on hospital video auditing.

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Revolution Health Network Passes WebMD and Becomes the #1 Health Property on the Internet

Revolution Health Network Passes WebMD and Becomes the #1 Health Property on the Internet

Revolution Health today announced that the latest comScore rankings confirm Revolution Health Network is now the largest health property on the Internet. Less than one year after launching, the Revolution Health Network generated 256 million page views in January, enabling it to pass WebMD to become #1 in terms of consumer engagement.

WASHINGTON (PRWEB) February 8, 2008

 "We knew there was a huge opportunity to take health on the Internet to a new level, but even we have been surprised by the pace of our growth," said Steve Case, chairman and CEO of Revolution Health. "After years of relying on sites to just look up information, America is clearly embracing our approach of putting consumers at the center of health care and giving them the tools they need to be more actively engaged in managing - and improving - their health. The latest comScore rankings demonstrate that people don't just want information - they want personalized tools and services that enable them to take action - and that's what we're all about."

The December 2007 Pew Internet and American Life Poll found that the majority of Americans go to the Internet first, before contacting experts or family members for health information. The study looked at several common issues, including dealing with a serious illness or health concern.

Over the past year, Revolution Health Network has grown dramatically in size and scope. The network consists of a collection of five online properties owned or represented by Revolution Health Group, including: RevolutionHealth. com, CarePages. com, drugstore. com, HealthTalk. com and SparkPeople. com (with its affiliates BabyFit. com, SparkTeens. com and SparkRecipes. com). In addition to providing tremendous utility for consumers, the Revolution Health Network has emerged as a platform for marketers seeking to reach consumers of health and fitness products and services.

"In the coming year, Revolution Health will develop new and inventive ways to empower consumers to take control of their health," said Case. "One of our premier initiatives for 2008 is 'Resolutions 2.0,' a comprehensive program on RevolutionHealth. com available today to help support people as they make, and work to keep, their New Year's resolutions and other long-term health goals. This fits squarely with our mission to engage people at all stages of health."

About Revolution Health

Revolution Health Group LLC was created by AOL Co-Founder Steve Case to create products and services that empower people by putting them at the center of the health system. The flagship of the company is RevolutionHealth. com, which was recently named the Best Overall Internet Health Site by the eHealthcare Leadership Awards. The free consumer health and medical web site marries expert content and online tools with the power of social networking. RevolutionHealth. com is part of Revolution Health Network which also includes CarePages. com, SparkPeople. com, drugstore. com and HealthTalk. com. Revolution Health also offers premium services that enable companies to provide health content and customized online tools to their employees, including customized portals, employee wellness incentives and telephonic services.

Friday, September 17, 2010

New Web Site Shows How Gastric Bypass Pill Can Change Your Life Around

New Web Site Shows How Gastric Bypass Pill Can Change Your Life Around

A gastric bypass pill can change your life and help you gain a slim appearance the healthy way.

(PRWEB) April 26, 2005

The Gastric Bypass Pill has been on the market five years, but it is not well known as an alternative to gastric bypass surgery.

To make this alternative more widely available to those seeking a healthier way to take control of their weight, a new site is available, http://www. houco. com (http://www. houco. com).

The site explains three reasons why it is better than anything on the market:

1. The gastric bypass pill is more cost effective than gastic bypass surgery. A person can lose tremendous amounts of weight, typically up to 100 lbs or more. What most people do not know is that gastric bypass surgery or stomach stapling, is potentially dangerous and can cost between $25,000 to $40,000 or more in out-of-pocket expenses because many health insurance companies won't pay for the surgery. Even if they do, co-payments and other costs can add up quickly.

2. The gastric bypass pill is healthy, and what is known about gastric bypass surgery according to the International Bariatric Surgery Registry estimates 1 in 1,000 patients will die within four weeks of the surgery and 3 in 1,000 will die within three months. Some surgeons in the field put the fatality rate as high as 1 in 100 who have the surgery. The kidneys and other organs suffer more damage than previously believed and other risks include wound infections, stomach leaks and occasionally life-threatening blood clots. But now you can finally have the body that you have always dreamed of without risky surgery, injections or drugs.

3. Scientists have proven that filling the stomach with an easily-digestible herbal blend, like those found in the gastric bypass pill, can reduce food intake by as much as 70%, with ease. These are facts of science. The gastric bypass pill has used this scientific data to formulate this wonderful product that not only works like it says it does, but has changed the lives of over 200,000 people worldwide who have tried and used it successfully.

People having thoughts about a stomach gastric bypass need information to make an informative decision. Most people do not look at all the information and the whole picture, before jumping into the fire, so to speak.

The gastric bypass pill blocks the stomach with a balloon that makes it virtually impossible to eat! After a few hours you digest it just like food.

For more information, go to http://www. houco. com (http://www. houco. com).

Thursday, September 16, 2010

More Effective Website Visitor Tracking and Management of B2B Search Engine Marketing

More Effective Website Visitor Tracking and Management of B2B Search Engine Marketing

NetFactor, the leading provider of website visitor tracking technology for the business-to-business market, has announced a number of features newly introduced toVisitorTrack® - it's "Caller ID for a Website" product for Internet lead generation. Clients now have added search and reporting capabilities unavailable in any other web tracking product. These include the ability to leverage the new Google Adwords IP Blocking features, in addition to other expanded Visitor reporting options.

Littleton, CO (PRWEB) September 27, 2007

netFactor, the leading provider of website visitor tracking (http://www. netfactor. com/website_visitor. php) technology for the business-to-business market, has announced a number of features newly introduced toVisitorTrack® - it's "Caller ID for a Website" product for Internet lead generation. As a result, clients will now have added search and reporting capabilities unavailable in any other web tracking product. These include the ability to leverage the new Google Adwords IP Blocking features, in addition to other expanded Visitor reporting options.

With Google Adwords' IP blocking, search engine marketers can prevent the display of their paid ads to selected viewers - such as to competitors, vendors, etc. This offers obvious advantages for preventing click fraud and decreasing wasted click fees. But to use this feature, one must be able to identify the specific IP Address associated with each Visitor. VisitorTrack® provides a new one-click function that makes it easy to pinpoint these Visitors, their IP Address, and to drop this into a Google Adwords account for blocking.

"We were showing some suspicious activity on people clicking on our ads, and we'd end up falling offline frequently" stated Josue Orozco, Marketing Communications Manager for One Step Retail Solutions, a leading provider of Retail Pro Software (http://www. onestepretail. com/Products/RetailPro/retailpro_pos_software. php). "Since we implemented VisitorTrack's IP blocking feature, the suspicious activity ceased and we're staying online much longer. Coincidence? I don't think so. Regardless, I no longer worry about click fraud, thanks to these new features in VisitorTrack®. "

VisitorTrack® is a marketing toolset for tracking website visitors (http://www. netfactor. com/website_visitor. php). It is wholly oriented to converting invisible 'clicks' into B2B sales leads - without any Visitor registration action. Working just like "Caller ID for a Website," VisitorTrack® provides actionable intelligence in real-time on a Website's business visitors, including detailed company information, target executives and key contacts. Other new enhancements enable the setting of custom and automated report deliveries, and to perform searches - for the Companies visiting a website, their location, or for the keywords and search phrases used.

"We have found the new features in VisitorTrack invaluable" said Melinda Powers, Chief Marketing Officer for TIE Commerce, a global Electronic Data Interchange (http://www. tiecommerce. com/docs/BDDocument. asp? Action=View&ID=%7b25943A77-8729-40E3-BB8D-2BD677CD8A53%7d&T=Solutions-XMLEDI) software company. "We have the ability to automate and customize reports specific to our organization's needs as well as perform key searches on specific keywords and Company visits."
About netFactor

NetFactor Corporation provides a suite of products to drive new levels of sales performance from Internet marketing for the business-to-business market. The company's core VisitorTrack® technology platform integrates search engine marketing, marketing automation, and Web analytics into a powerful application for lead generation from website visitor tracking - it's like "Caller ID for Your Website." netFactor is privileged to serve customers across multiple industries including software, telecom, healthcare, technology, financial, professional services, manufacturing, and transportation. For more information on netFactor Corporation's performance-driven products and services for Internet marketing, please visit http://www. netFactor. com (http://www. netFactor. com).

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Live Webcast of the 2007 Arnold Classic Sets Viewer Record

Live Webcast of the 2007 Arnold Classic Sets Viewer Record

Bodybuilding. com is reporting more than 8,500 live viewers of the Men's Bodybuilding Finals at the 2007 Arnold Classic held Saturday, March 3, 2007. The webcast, which was co-produced by Bodybuilding. com and Flex Magazine, provided live coverage of all the action on stage and backstage as Arnold Schwarzenegger presented his signature event.

Boise, ID (PRWEB) March 12, 2007

Bodybuilding. com is reporting more than 8,500 live viewers of the Men's Bodybuilding Finals at the 2007 Arnold Classic held Saturday, March 3, 2007. The webcast, which was co-produced by Bodybuilding. com and Flex Magazine, provided live coverage of all the action on stage and backstage as Arnold Schwarzenegger presented his signature event.

This year's webcast also included 8,200 live viewers who watched the Men's prejudging on Saturday afternoon and 7,600 live viewers of the Ms. International, Fitness and Figure International on Friday, March 2, 2007. Replays of these events are available free of charge, and for a limited time, exclusively at Bodybuilding. com.

"The feedback we've received from the fans has been terrific! We were glad to partner with Flex Magazine as we continue to create more opportunities for the fans," said Bodybuilding. com's VP Russ DeLuca. Bill Clubine, a webcast viewer, told Bodybuilding. com "my wife and I are avid [bodybuilding] fans. We were hoping to make it out to the Arnold this time around but due to family obligations we were held back, but thanks to the webcast we were able to watch it from our own home. Thank God."

"Bodybuilding. com and Flex Magazine have emerged as the two premier brands in the industry. When the largest publisher joins forces with the world's largest bodybuilding website, it creates a powerful synergy and tremendous opportunities for the fans," said Dan Solomon who hosted the live webcast with Bob Cicherillo, Nancy Di Nino and Jaime Eason.

The 2007 Arnold Classic is part of the Arnold Sports Festival that took place March 2-4, 2007, at the Greater Columbus Convention Center in Columbus, Ohio.

The free, live webcasts were produced by Chapman Media Group.

To view the webcast replays visit http://www. bodybuilding. com/fun/2007arnold. htm (http://www. bodybuilding. com/fun/2007arnold. htm).

Bodybuilding. com offers more than 6,000 health and fitness products to help people exceed their shape and fitness goals. They offer more than 19,000 pages of FREE bodybuilding and fitness information including more than 9,000 articles written by 385 plus writers, video & audio segments, with new content being added daily.

For more information: http://www. bodybuilding. com (http://www. bodybuilding. com)
Contact: Kyle Henrie

Phone: 208.246.8268

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Expanding Your Recruitment Resources

Expanding Your Recruitment Resources

HR professionals who view only direct competitors as their recruiting competition are limiting their horizons and ability to recruit the best talent, experts say. In this article, MedZilla talks with experts about the unexpected companies that may be competing for the same talent you are; why itÂ’s important to know what types of companies you are competing against; and how companies can better identify their recruiting competition.

(PRWEB) October 17, 2003

For Immediate Release

Contact: Michele Groutage

Company: MedZilla, Inc.

Title: Director of Marketing & Development

Phone: 360-657-5681

Email: mgroutage@medzilla. com

URL: http://www. medzilla. com (http://www. medzilla. com)

Expanding Your Recruitment Resources

Marysville, WA (PRWEB) October 10, 2003-- It seems logical that your recruiting competition — those tapping into the same job candidate pools as you are — are your direct competitors. But by limiting their awareness of the recruiting competition, companies limit their abilities to compete for the best talent, says Frank Heasley, PhD, President and CEO of MedZilla. com, a leading Internet recruitment and professional community that targets jobseekers and HR professionals in biotechnology, pharmaceuticals, healthcare and science.

“You have to find out not only where else your potential employees can go to find jobs, but also how that competition is luring talent away,” Dr. Heasley says.

Limiting your focus only to direct competitors is a dangerous trap that many human resource professionals fall into, agrees Roger E. Herman, CEO, the Herman Group, consulting futurists that specializing in workforce and workplace trends.

Identifying recruiting competitors simply by looking at similar companies is the least that most organizations do as theyÂ’re trying to benchmark against competitors, says Les McKeown, President and CEO, Deliver The PromiseÂ…, an employee development solutions company. McKeown recalls working with an organization in the Atlanta area that was struggling to find good salespeople. After doing a little digging, the company discovered that their competitors were not the ones that were taking good salespeople off the market; rather, the local restaurants and entertainment industry were. These other industries were making more enticing offers, by hiring salespeople and giving them attractive management opportunities.

According to McKeown, who wrote the book Retaining Top Employees (McGraw-Hill), the pharmaceutical industry is less prone to that sort of leakage because the skill sets are so narrowly defined. But biotech is very different. The analytical skills that biotech professionals have are highly transferable. “I’ve seen people with a biotech background go into financial services,” he says.

It is important to identify your recruiting competition, McKeown says, because companies need to know what others are offering to attract talent, and companies can gain knowledge about how to recruit more effectively by knowing their competition.

Looking beyond what you can see

The problem is that most HR professionals donÂ’t look beyond what they can actually see, McKeown says.

Herman, the lead author of the new book Impending Crisis: Too Many Jobs, Too Few People (Oakhill Press), suggests that HR people approach the challenge of identifying recruiting competition by first understanding what kind of talent they need to get the job done today and tomorrow. Once they determine their talent needs, many will find that those people also work for their competitors, suppliers and customers in the industry. Some find their ideal candidates might be in a totally different field.

“One of the things that we’re seeing now are more executives being recruited to go into fields that are totally different from where they have been,” Herman says. “That’s because the companies that are doing the recruiting are saying: We need people with these values, these qualities, these kinds of attitudes; where do we find them? You don’t necessarily find them in the same industry.”

Knowing your recruiting competitors expands your recruiting horizons. “It makes the pool of talent that much bigger,” says Peter Carley, vice president, human resources, Euro RSCG Healthview, a pharmaceutical and biotech advertising and communications firm.

Carley suggests breaking down competition by concentric circles. The first would be direct competitors, which in HealthviewÂ’s case would be other pharmaceutical advertising and communication companies. The next circle of HealthviewÂ’s recruiting competitors might include pharmaceutical, advertising and communication company clients looking to market and sell their products. A third circle would be other advertising and communication companies, who donÂ’t necessarily focus on biotech and pharmaceutical fields. Additional circles would encompass companies that represent the marketing and communications services that Healthview offers its clients.

If youÂ’re hiring for an unskilled position or a non-industry specific position, your competition is everyone, says Arlene Vernon, president, HRx Inc., a firm that provides HR consulting and professionals speaking. For specific technical positions, your competition is most likely limited to your industry, and the different types of companies within that industry.

Vernon says that large companies should no longer discount small start-ups when looking at recruiting competition. “There has been a huge trend for small businesses to offer similar benefits package as large employers because they’re not just competing with small businesses in their industry, they’re competing with bigger firms. You used to assume that you’d go to a small business and not get paid as well and not get the same benefits package. But that’s not the case anymore,” she says.

Where to look?

One of the best things to do is watch your own exit trail, conduct exit interviews and ask former employees where theyÂ’re going, McKeown says. If an organization is too small to get statistically valid information about an exodus of employees, it might approach competitors about combining data to better understand why certain people seem to be leaving the field.

According to Michele Groutage, MedZilla’s director of marketing, employers can simply run job searches on employment sites based on their available positions. “Your competitors will be clear from the job ads they are running,” she says. “Likewise, if you search the resume database, you’ll discover the candidates that your competitors are trying to recruit.”

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About MedZilla. com

Established in mid 1994, MedZilla is the original web site to serve career and hiring needs for professionals and employers in biotechnology, pharmaceuticals, medicine, science and healthcare. MedZilla databases contain about 10,000 open positions, 13,000 resumes from candidates actively seeking new positions and 50,000 archived resumes.

Medzilla® is a Registered Trademark owned by Medzilla Inc. Copyright ©2003, MedZilla, Inc. Permission is granted to reproduce and distribute this text in its entirety, and if electronically, with a link to the URL www. medzilla. com. For permission to quote from or reproduce any portion of this message, please contact Michele Groutage, Director of Marketing and Development, MedZilla, Inc. Email: mgroutage@medzilla. com.

Wednesday, September 15, 2010

Online Journal Software Company Prepares Mass Journal Giveaway To Aid Pregnant Teenagers

Online Journal Software Company Prepares Mass Journal Giveaway To Aid Pregnant Teenagers

Pregnant teens need all the support they can get these days just to cope with their strong feelings during pregnancy and the hardships posed by giving birth to a child as a teenager.

Los Angeles, CA (PRWEB) January 3, 2006

Life's Little Journals, LLC (http://www. LifesLittleJournals. com (http://www. LifesLittleJournals. com)), publisher of the popular Journey Through Teen Pregnancy blog at http://lifeslittlejournals. com/teen_pregnancy (http://lifeslittlejournals. com/teen_pregnancy), has just announced a massive charitable campaign to aid pregnant teenagers.

Pregnant teens need all the support they can get these days just to cope with their strong feelings during pregnancy and the hardships posed by giving birth to a child as a teenager.

With this in mind, Life's Little Journals, LLC is giving away one free copy of Journey Through Teen Pregnancy to non-profit organizations who qualify and support teens in their time of need, including juvenile probation departments, workforce centers, schools, Girl's Clubs, Little Sister's, Intervention programs, youth services, YWCA, juvenile detention centers, and departments of social services. Visit their website at http://www. lifeslittlejournals. com/non-profit/ (http://www. lifeslittlejournals. com/non-profit/) to qualify for your copy of Journey Through Teen Pregnancy.

Journey Through Teen Pregnancy is a journal using Journaling Software™ developed by Life's Little Journals, LLC. A journal is a safe place to record your thoughts and feelings about a current life event and work through the issue. This software prompts the teen with questions, includes an audio recorder to record messages and provides the ability to upload a personal photo into each page when purchased through their main website. The journal received by the non-profit organizations who quality will have the full capabilities, but it is expected to be printed and used as a hardcopy journal by each teen.

Journey Through Teen Pregnancy Weekly ezine includes weekly supportive emails sent directly to teens who sign up to teach them about all the different issues pregnant teens will be dealing with. The accompanying website (http://www. lifeslittlejournals. com/teen_pregnancy (http://www. lifeslittlejournals. com/teen_pregnancy)) is packed full of useful information; helpful tips for a healthy, positive pregnancy, book reviews and non-judgmental support. Also available is a message board to allow registered teens to interact with others who are dealing with the same issue.

According to Gail Metcalf, editor of Journey Through Teen Pregnancy Weekly, "We are here to encourage teens carrying to term to have a healthy pregnancy. We are here to support teens who wish to continue their pregnancy, by providing weekly educational information through the 9 month journey. We support teenage girls, their health and the health of their unborn baby. Obviously we are very concerned about privacy and our policy is that we do not sell, trade or reveal any email addresses in our subscription list."

Gail Metcalf is an entrepreneur, marketing her own educational and information products on the Internet. She established Life's Little Journals, LLC to create and publish personal learning tools and keepsake journals.

Visit the non-profit website at http://www. lifeslittlejournals. com/non-profit/ (http://www. lifeslittlejournals. com/non-profit/) to qualify for your own copy of Journey Through Teen Pregnancy.

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Bond Companies Begins Development of Naperville's Springbrook Prairie Pavilion: Whole Foods First Retailer to Begin Construction at 270,000 Square Foot Center Located at 75th St. and Fort Hill Drive to Open Summer, 2008

Bond Companies Begins Development of Naperville's Springbrook Prairie Pavilion: Whole Foods First Retailer to Begin Construction at 270,000 Square Foot Center Located at 75th St. and Fort Hill Drive to Open Summer, 2008

Construction has been started by Bond Companies for the 270,000 square foot Springbrook Prairie Pavilion and by Whole Foods Markets for its first store in the Naperville area.

CHICAGO & NAPERVILLE, Ill. (PRWEB) October 10, 2007

 Springbrook Prairie Pavilion, located on a 27 acre site at the northwest corner of 75th St. and Fort Hill Drive in Naperville, is scheduled to open in the Summer of 2008.

The announcement was jointly made by Robert J. Bond, President of Bond Companies, as well as Patrick Bradley, Midwest Regional President for Whole Foods, and Naperville Mayor George Pradel who attended groundbreaking ceremonies at the site.

Springbrook Prairie Pavilion features a central plaza integrated into the design that will add a new retail lifestyle experience, including use for events, programs and other gatherings. Springbrook Prairie Pavilion also is designed as a pedestrian-friendly shopping center, with bike paths and sidewalks leading to the DuPage County Forest Preserve.

Furthermore. Springbrook Prairie Pavilion is the first development in DuPage County to pursue LEED Silver Certification as recognized by the U. S. Green Building Council (USGBC).

In addition to Whole Foods which will occupy a 50,000 square foot site at the center, other premier retailers which have made commitments at Springbrook Prairie Pavilion include Loehmann's, Cost Plus World Market, HomeGoods, Nordstrom Rack, Buffalo Wild Wings, Road Runner Sports, Bank of America and Chase Bank.

Springbrook Prairie Pavilion is being developed by Bond Companies along with its joint venture partner, MDC Properties of Hinsdale. The architect is Stewart-Nosky Architects and the general contractors are Weis Builders for Springbrook Prairie and Novak Construction for Whole Foods.

"Springbrook Prairie Pavilion is more than just another typical suburban center. We have gone to great lengths to make certain it is different in form and function. The design assures that it will blend almost seamlessly into the surrounding natural environs. In addition, there are many 'sustainable' features that contribute to the preservation of the environment," said Robert J. Bond, President of Bond Companies.

"Springbrook will be the first center in DuPage to pursue LEED Silver Certification. The high quality, premier retail organizations that have made commitments to Springbrook Pavilion understand the need for sensitivity to our environment and thus total concern for our neighbors in Naperville and all of the surrounding communities," Bond added.

"Springbrook Prairie Pavilion will be an exciting contribution to Naperville," said Mayor George Pradel. "The center is both an example of the type of environmentally pragmatic property we aspire to have in our community as well an example of the significant overall commercial and office growth we have been fortunate to achieve during the previous year."

Whole Foods Markets (Nasdaq: WFMI), based in Austin, TX., currently has 15 stores in the Chicago area. The company is the world's leading natural and organic foods supermarket and the nation's first certified organic grocer.

"We are excited about the new location at Springbrook Prairie Pavilion and the opportunity to be closer to the area consumers who embrace a healthier lifestyle and seeking better options to fulfill their ever-changing needs," states Patrick Bradley, Whole Foods' Midwest Regional President.

"There is a greater awareness of food - where it comes from, how it is grown, produced and raised, and whether it's organic and sustainable. Because of this, more shoppers are turning to natural and organic foods than ever before. Whole Foods Market is addressing these needs to help make natural and organic foods more accessible to people by broadening our product offerings and building more stores, such as the Springbrook Prairie Pavilion store which will open in 2008," Bradley added.

The Naperville location exemplifies Whole Foods' aggressive growth plans for the Chicago area.

"Bond Companies is delighted that Whole Foods has chosen Springbrook Prairie Pavilion. From our long relationship working with Whole Foods, we know they have a rich history of establishing a deep commitment to each of the communities they serve and will become an integral part of the Naperville community," said Bond.

Bond Companies, with offices in Chicago, Los Angeles and Richmond, Va. has been developing and financing award winning, economically sound, mixed-used environments and retail projects since 1987. The Company has a distinguished record of accomplishment in transforming properties -- be they ground-up construction or the renovation of existing structures -- into vibrant new communities offering a new generation of opportunities for those who live, work, study and / or simply visit these new centers of attraction. Bond Companies applies its innovative vision to integrate the differing demands of multi-family residences with retail stores and offices along with hospitality and accommodation facilities. All is done with the utmost concern for creating energy efficient, environmentally sustainable properties.

The LEED Silver Certification is awarded by the USGBC, a Washington D. C.-based, nonprofit coalition. The organization promotes design and construction practices that reduce the negative environmental impacts of buildings and thus improve occupant health and well-being. In the United States and in a number of other countries around the world, LEED certification is the recognized standard for measuring building sustainability.

The LEED "green" building rating system offers four certification levels for new construction -- Certified, Silver, Gold and Platinum - that correspond to the number of credits accrued in five green design categories: sustainable sites, water efficiency, energy and atmosphere, materials and resources and indoor environmental quality.

Tuesday, September 14, 2010

Special 2-Day Conference and Evening Town Hall Meetings -- Government 2.5: Using Social Media to Improve Government Services and Engage the Public

Special 2-Day Conference and Evening Town Hall Meetings -- Government 2.5: Using Social Media to Improve Government Services and Engage the Public

Special 2-day conference and evening town hall meetings to be held in Washington, DC on Monday and Tuesday, December 14th & 15th at The Washington Court Hotel on Capitol Hill located at 525 New Jersey Avenue NW, Washington, DC, 20001.

Washington, DC (PRWEB) December 7, 2009

Washington, DC-based technology group, The Cool Blue Company LLC in association with Cat-Strat Productions, announces "Government 2.5: Using Social Media to Improve Government Services and Engage The Public"

The Government 2.5 conference aims to bring various participants and stakeholders within all aspects of government at the local, state and federal levels together to learn how best to apply social media toward improving government services and allowing the public to participant in policy debate and the spending of tax dollars.

Organizations presenting at Government 2.5 include:
Fairfax County, Virginia Government Montgomery County, Maryland Government Orange County, California Government United States General Services Administration The Washington Post USA Today The Aspen Institute The Heritage Foundation Jobangels. org The Center for American Progress Action Fund The Open Forum Foundation Carbonfund. org

The Monday evening Town Hall will feature an opening interview with former President and CEO of the Urban League of Greater Cleveland, Johnathan Holifield. Following the recent call from the White House to explore job creation opportunities at all levels, a portion of this Town Hall will be focused on exploring the benefits that social media can contribute toward job growth.

The Tuesday evening Town Hall will feature an opening address by Brooklyn, NY community activist and 2008 democratic candidate for Congress, Kevin Powell. A portion of this Town Hall will explore the future opportunities and efficiencies that social media can bring to healthcare.

An Introductory Social Media Class will be offered each morning to educate and inform participants that are new to the technology.

A complete list of speakers and more details about the conference can be found online at the Government 2.5 website (http://www. government25.com (http://www. government25.com))

About The Cool Blue Company LLC 

Robert Fine is the founder of Cool Blue Company LLC and creator of the Cool Twitter Conference World Tour and Government 2.5. Robert has over 15 years experience as a systems and sales engineer with various companies including CMGI, Hughes Network Systems, and most recently as Senior Director of IT for Global Strategy & Development at Conservation International (CI). He is currently pursuing his PhD at George Mason University where he is researching links between investments in information technology and achieving conservation outcomes.

About Cat-Strat Productions

Cat-Strat (CatalystStrategies LLC) founded by Craig James & Sue James has three operating units; 1) Cat-Strat | productions - which develops, produces & delivers facilitated conferences, forums, roundtables & dialogs. The sessions typically incorporate civic, leadership & entrepreneurial topics and are often referred to as "Cat-Strat | convos" 2) Cat-Strat | MEDIA features on-line content & interviews with inspiring leaders & entrepreneurs via the "Story-Cast. com" brand. 3) Cat-Strat | consult is a strategic consultancy providing strategic planning, retreat-facilitation, leadership-development and sales/business-development training & services. Inquire at http://www. story-cast. com (http://www. story-cast. com)

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Monday, September 13, 2010

New Method of Therapy Takes Patients Out of the Clinic and Into the Park

New Method of Therapy Takes Patients Out of the Clinic and Into the Park

New York's, Clay Cockrell, a licensed clinical social worker has taken a new step in helping his patients by taking them on a stroll through the park. As they enjoy some light exercise, taking in the trees and the people, Cockrell helps his client work through their problems. Clay's new Walk and Talk therapy has shown incredible improvements over traditional office settings.

Manhattan, NY (PRWEB) October 16, 2008

New York's Central Park, Clay Cockrell (http://www. walkandtalk. com/bio. html), a licensed clinical social worker talks to another one of his clients while they take a stroll through the park. As they enjoy some light exercise, taking in the trees and the people, Cockrell helps his client work through their problems.

Why is this therapist meeting a client outside of an office? To most of Cockrell's clients, the park is his office. Instead of the traditional office setting for a therapy session, Clay has started offering his patients a new and unique method for therapy sessions. Initially devised as a convenience for his busy clients, Cockrell's new form of "outdoor psychotherapy" has proven to be quite popular. Cockrell meets his clients at a location and time of their choosing, whether it is first thing in the morning on the way to work or a walk in the park at lunch to discuss their problems. Clients get a "feel good" endorphin boost from the light exercise while being able to open up about the problems they're facing.

Exercise and nature has long been known to offer great calming health benefits. Being outside during psychotherapy sessions helps clients see beyond their own troubles. The act of walking and being outside in nature, among trees and fresh air, allows people to quite literally move forward with their problems.

Rather than rehashing past traumas, Cockrell specializes in proactive solutions-based therapy. Instead of going to a therapist's office with the expectation of being prescribed anti-depressants to make themselves feel better, Cockrell's clients are able to help themselves in a much more proactive way.

For more information, visit the website at http://www. walkandtalk. com/ (http://www. walkandtalk. com/) or contact Clay Cockrell at info @ walkandtalk. com or 212-796-8633

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Friday, September 10, 2010

South Carolina Attorney Co-Authors Book on Health Care Fraud and the New Health Care Laws

South Carolina Attorney Co-Authors Book on Health Care Fraud and the New Health Care Laws

The second edition of Health Care Fraud and Collateral Consequences provides guidance for South Carolina lawyers who handle health care fraud enforcement cases, says co-author and Charleston attorney Joseph P. Griffith, Jr.

Charleston, SC (PRWEB) January 21, 2011

Lawyers who advise health care providers regarding fraud enforcement laws and regulations can find comprehensive guidance in a new book co-written by South Carolina attorneyJoseph P. Griffith, Jr.

The book, Health Care Fraud and Collateral Consequences, 2nd Edition, was recently published by the South Carolina Bar. The book provides a ready reference for attorneys working with providers at all levels, including hospitals, hospices, pharmacies, clinics, surgery centers, drug manufacturers, DME providers and individual physicians.

“With changes in privacy laws and the federal government’s intensified efforts to combat health care fraud, attorneys need to keep up with the law and the rules, and know how to avoid breaking them and what to do if an investigation occurs,” says Griffith, a former federal prosecutor whose Charleston law firm handles cases on health care fraudand white collar criminal law.

Griffith, who has litigated nearly 30 federal court trials, says his contributions to the book are based on his legal work and his experience as a prosecutor and a defense attorney.

The book’s chapter titles include:
 Types of Health Care Fraud;  Investigative Agencies and Their Roles;  How an Investigation Begins;  Federal Enforcement;  State Enforcement: Health Care Fraud Prosecutions in the State Arena;  Defending Health Care Cases;  Federal Sentencing Guidelines.

Health Care Fraud and Collateral Consequences, 2nd Edition, provides new information and insight into the Patient Protection and Affordable Care Act (PPACA), enacted on March 23, 2010, and its focus on greater enforcement against fraud. The book describes how PPACA increases funding for investigations and introduces new investigative tools.

The act encourages and rewards whistleblowers who expose health care fraud, and makes it easier for whistleblowers to bring and maintain qui tam actions under the federal civil false claims act. A drastic increase in the number of Medicare, Medicaid and Tricare fraud cases is expected as a result of the enactment of the PPACA.

“The new federal health care law will change the landscape of how the government polices the health care industry. There are more rules and more enforcement tools available to the government,” Griffith said. “Keeping up is crucial to guiding your health provider through this complicated and potentially treacherous new legal terrain.”

Other co-authors of Health Care Fraud and Collateral Consequences, 2nd Edition, are E. Bart Daniel, Matthew R. Hubbell, J. Brady Hair and Derk van Raalte.

About The Joe Griffith Law Firm, LLC

The Joe Griffith Law Firm, LLC, offers legal assistance to South Carolina residents in a wide variety of personal injury, white collar criminal defense, and business litigation matters. The law firm maintains offices in Mount Pleasant and Charleston, South Carolina. The firm’s attorneys have more than 35 years of legal experience in federal and state court.

For more information, contact the Joe Griffith Law Firm, LLC toll free at (866) 386-6460 or use the firm’s online contact form.

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Thursday, September 9, 2010

Yardley Soaps Go Au Natural: 240-year-old Soap Brand Introduces Affordable Luxury to the Category

Yardley Soaps Go Au Natural: 240-year-old Soap Brand Introduces Affordable Luxury to the Category

Yardley of London, the authentic luxury soap brand with a heritage of more than two centuries, has launched a line of pure vegetable, boutique-inspired soaps for mass market. Parent company Lornamead partnered with design firm Little Big Brands to bring the soaps to life through packaging.

Nyack, NY (PRWEB) August 14, 2009

Yardley of London, the authentic luxury soap brand with a heritage of more than two centuries, has launched a line of pure vegetable, boutique-inspired soaps for mass market. Parent company Lornamead partnered with design firm Little Big Brands to bring the soaps to life through packaging.

"Now, more than ever, today's customers are looking for healthy ingredients in their bath and skin care products but do not want to sacrifice quality or aesthetics, and in this economy can't pay a premium price tag," said Deidre Williams, skin care marketing director, Lornamead Brands, Inc. "With Yardley, there is no compromise. You get a wonderfully luxurious product, in a lush, beautiful package, and it's truly affordable."

The packaging is a mix of old and new - form and fancy. Detailed botanical illustrations bring a classic English garden feel to each box, but contemporary typography keeps the look fresh. Sides, top and bottom feature a wrapped band print, reminiscent of pricier brands, that adds emphasis to the Yardley story and royal warrants.

There is also a surprise inside each box. The illustration on the outside carries through to the inside, and there is a message under the top flap that encourages the consumer to: "Energize your soul" (Honeysuckle Citrus); "Bathe yourself in tranquility" (Almond Milk); or "Wash your cares away" (Lavender Wisteria).

"When you look at the natural soap category you see a lot of clinical packaging," said John Nunziato, creative director, Little Big Brands. "We took a different approach. We chose to celebrate the beauty of nature with lush illustrations and details that honor the natural ingredients and the rich heritage of the brand. The result being product and packaging that work in harmony to awaken all of the senses."

The soaps fulfill the brand promise by featuring: 100% pure vegetable oils and shea butter; are paraben, phthalate, and sodium lauryl sulfate free; are 98% plant derived; and use 100% biodegradable and recyclable packaging.

Little Big specializes in strategic brand design, and is a leader in sustainable packaging. Dive on in to Little Big at www. littlebigbrands. com.

With expertise in product acquisition, marketing and new product development, Lornamead adds value to brands by revitalizing trusted names, and by expanding their distribution to global markets. www. lornameadna. com.

Contact:

Pamela Long
Little Big Brands
917-912-6346
Www. littlebigbrands. com

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Softscribe® Inc. Adds Services Firm to Growing Client Roster

Softscribe® Inc. Adds Services Firm to Growing Client Roster

Start-up Government Futures, LLC gets a running start with integrated search engine optimized PR, online marketing

ATLANTA (PRWEB) February 13, 2007

Softscribe® Inc. (http://www. softscribeinc. com/?campaign=PRWebCustWinGovFuturesFeb132007), a technology public relations (http://www. softscribeinc. com/services/overview. php4?campaign=PRWebCustWinGovFuturesFeb132007) firm focused on driving sales for companies targeting the US government (http://www. softscribeinc. com/industries/government. php4?campaign=PRWebCustWinGovFuturesFeb132007), healthcare (http://www. softscribeinc. com/industries/healthcare. php4?campaign=PRWebCustWinGovFuturesFeb132007) and hospitality (http://www. softscribeinc. com/industries/hospitality. php4?campaign=PRWebCustWinGovFuturesFeb132007) markets, today announced it added services client, Washington DC-based Government Futures, LLC. Government Futures is a Web 2.0 consulting and analysis firm that taps collective intelligence to predict and shape future trends in the government technology and services sector for better business decision making. The company contracted with Softscribe to launch its message, website and collective intelligence tools to business and IT leaders in both the public and private sectors.

"There is a fundamental difference between selling and supporting IT products versus services, and that extends to the marketing of those services as well," said Julie Keyser-Squires, APR, vice president with Softscribe Inc. "In order to market a services company like Government Futures, emotional content and educational elements must be added to the messaging; we also position the client as an expert spokesperson. It may not be obvious to prospects that they need the service offering; marketing needs to wake up the stakeholders." Squires said the shift in information technology toward services (http://news. com. com/Inverting+the+IT+pyramid/2010-1001_3-5144562.html) was one factor in Softscribe's decision to branch out from its core client base - technology product companies, and engage with service companies.

Squires said the integrated, search engine optimized public relations and online marketing approach for which Softscribe is widely known has worked well for Government Futures.

Bruce McConnell, president of Government Futures, LLC said that since the company launched in October 2006, its website has attracted almost 2,000 unique visitors. "We are very excited about reaching this level so quickly in our targeted audience. With the help of our council of advisers, Government Futures is testing blogs, wikis, prediction markets, surveys, and other tools of collective intelligence. Our strong volume of 'eyeballs' has helped build a community of insight that is generating unexpected ideas and perspectives relevant to the government business environment. Thanks to Softscribe's support, we've had excellent coverage in relevant media (http://governmentfutures. com/press. html? campaign=PRWebSoftscribeGovFuturesFeb132007) and we are gaining traction and favorable comments among relevant blogs."

"Bruce McConnell and Government Futures' co-founder, Margaret Anderson, are highly respected and longtime thought leaders in the government market," said Squires. "They, and their advisors, are the right team to bring this new concept to market. We are extremely honored to represent them."

About Government Futures, LLC

Government Futures, LLC (http://www. governmentfutures. com/?campaign=PRWebSoftscribeGovFuturesFeb132007) is a Web 2.0 analysis and consulting firm that taps collective intelligence to help decision makers in the government-industry community understand and shape the future of the federal marketplace, and improve their position in it. Founded by community veterans Bruce McConnell and Margaret Anderson, and aided by a council of seasoned advisers, the company enables the community to collaborate and develop its own collective intelligence. Government Futures advises (http://www. governmentfutures. com/feature. html? campaign=PRWebSoftscribeGovFuturesFeb132007) companies and other organizations in the application of these results. For more information, or to participate in the community, please visit www. governmentfutures. com/?campaign=PRWebSoftscribeGovFuturesFeb132007 (http://www. governmentfutures. com/?campaign=PRWebSoftscribeGovFuturesFeb132007).

.

About Softscribe® Inc.

Founded in 1999, Softscribe Inc. practices true public relations (http://www. softscribeinc. com/services/?campaign=PRWebCustWinGovFuturesFeb132007), not just publicity, to help technology companies targeting the US government, hospitality and healthcare industries drive sales and solidify their brands. The company does this through a blend of traditional one-to-one-marketing public relations and imaginative Search Marketing with an emphasis on media and influencer relationships, writing, and a focus on messaging strategy. Softscribe's clients include Aptech Computer Systems, Inc., Gold Key Solutions, JDA Software Group, Inc., LodgeNet Entertainment Corporation, MEGA International, Government Futures, Newmarket International, NORTHWIND, The Rainmaker Group and many other leading technology and service companies. For more information please visit http://www. softscribeinc. com/?campaign=PRWebCustWinGovFuturesFeb132007 (http://www. softscribeinc. com/?campaign=PRWebCustWinGovFuturesFeb132007).

Contacts:

Margaret Anderson

Co-Founder

Government Futures, LLC

1301 K St. NW - Suite 450 West

Washington, DC 20005

703-573-0134

Http://www. governmentfutures. com/?campaign=PRWebSoftscribeGovFuturesFeb132007 (http://www. governmentfutures. com/?campaign=PRWebSoftscribeGovFuturesFeb132007)

Julie Keyser-Squires, APR

Softscribe® Inc.

(404)256-5512

Http://www. Softscribeinc. com/?campaign=PRWebCustWinGovFuturesFeb132007 (http://www. Softscribeinc. com/?campaign=PRWebCustWinGovFuturesFeb132007)

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Head Lice in School and at Home

Head Lice in School and at Home

What do you do if your child is sent home from school with head lice? It happens more often than you think. According the Bio-Integral Resource Center, head lice affect over six million children (more than 10 percent of the elementary school population) every year. Your solution should include IPM strategies to safely and effectively eliminate these pesky infestations.

University Park, PA (PRWEB) October 22, 2006

What do you do if your child is sent home from school with head lice? It happens more often than you think. According the Bio-Integral Resource Center, head lice affect over six million children (more than 10 percent of the elementary school population) every year. Your solution should include IPM strategies to safely and effectively eliminate these pesky infestations.

While head lice are irritating, they pose no known health risks, says Steve Jacobs, extension entomologist at Penn State. “Head lice are tiny insects (the adult is about the size of a sesame seed) that thrive on the warmth, food and moisture a scalp provides. They spend their entire life on the human head. A single female may lay more than 100 eggs. They glue their eggs (called ‘nits’) to the base of hairs (one egg per hair), especially near the ears and back of the head, and will hatch in five to ten days, depending on the temperature,” says Jacobs. There are three nymphal stages (6-12 days), the third followed by the adult stage, which lasts about 30 days. According to Jacobs, all stages must have blood meals if they are to survive and continue their development. “Away from people, lice usually die within one to three days,” Jacobs explains.

Since head lice are easily transmitted in schools and daycare centers where children have close contact, children in these situations should be inspected regularly for active lice. According to Jacobs, head lice are not caused by poor hygiene and do not “jump” from one person to another. “They can be transferred between people who share items such as hats, hairbrushes and combs,” he says. They can also walk from one child’s head to another if their heads come into contact.

Family members of any child found with head lice should also be checked for head lice. Unless the problem is addressed at home, an infestation may reoccur. Some school districts have adopted a “no nit” policy and do not allow students back into the classroom with any nits remaining on the hair. However, recent research has shown that most nits, especially those more than one inch from the scalp, will not develop into lice, so ‘no-nit’ policies are being reviewed to make sure that children are not being kept out of school unnecessarily. Because of increased resistance to prescription and nonprescription treatments, head lice may become more difficult to manage than in the past. In addition, because head lice spend their entire life on the human head, schools should never be sprayed with an insecticide to control for infestations on students.

To prevent the spread of head lice, Jacobs says parents should instruct their children to avoid wearing anyone else’s hat, avoid sharing combs or hairbrushes, and, if in close contact with a large group of children, tie back long hair. Reinfestation by lice can take place at any time, so children should continue to be inspected even after treatment.

For more information on head lice see the Pennsylvania IPM Program’s Pest Problem Solver at http://paipm. cas. psu. edu/ProblemSolvers/PHealthProblSolv. htm#lice (http://paipm. cas. psu. edu/ProblemSolvers/PHealthProblSolv. htm#lice).

Treating Head Lice Safely

Combing is a safe, non-toxic and effective method of lice control. Use a metal lice comb specially designed for lice and nit removal (such as “Lice Meister” which is available online or at a drug store) to help remove nits. DO NOT USE A PLASTIC COMB.

1. Find a well-lit area and seat the child just below eye level. Also find something fun to entertain the child with such as books, modeling clay, coloring books or videos.

2. Cover the hair with any type of salad oil. Remove tangles with a regular hair comb. You can also use hair conditioner to help pull the comb through the hair.

3. Separate a mass of hair about the width of the metal lice comb. It is important to separate the hair into small sections so you can more easily see lice and nits.

4. Hold the mass of hair with one hand. Insert the lice comb as close to the scalp as possible and gently pull the comb slowly through the hair several times. Check the hair carefully.

5. After combing each section, dip the comb in a bowl with a solution of soapy water and use a tissue to remove lice and debris. Make sure the comb is clean before you use it on the hair again. Continue combing.

6. Comb one section at a time and check each section again. If hair is long, pin it up in a curl flat against the head.

7. After combing, flush the contents of the bowl down the toilet. Shampoo the hair at least twice to remove the oil. When the hair is dry, check for stray nits and remove those hairs individually with a pair of small, pointed scissors. It is VERY important to remove all of the nits.

8. Boil the metal comb for 15 minutes in water only. Use an old toothbrush to clean the comb. The comb can now be used on another family member.

Removing Head Lice Safely from the Home

Wash bedding, towels and recently worn clothing when you are treating your child – it doesn’t have to be done daily.

1. Wash bed linens and recently worn clothes in hot, soapy water in a washing machine. Dry in a 140 degree Fahrenheit dryer to kill both lice and nits. Items like stuffed animals, pillows, headphones and hats that are not washable can be dry-cleaned or stored in tightly sealed plastic bags for two weeks.

2. Family combs and brushes should soak for at least 10 minutes in hot water (130 degrees Fahrenheit). If they don't already have them, it might be a good time to get every member of the home their own comb and brush. Tell your child not to share these items with others.

3. Vacuum carpets, pillows, mattresses, car seats and overstuffed furniture. It is recommended that you vacuum these items instead of using insecticidal sprays.

(Courtesy of University of Nebraska Cooperative Extension)

If you decide to use a lice treatment pesticide shampoo, keep in mind there are several products available with or without a prescription. Talk to your doctor to find out what he/she recommends. It is very important that you follow the label directions on the product EXACTLY. Remember, these products may only reduce the number of live lice. In addition, lice treatment pesticide shampoos and lotions are NOT to be used repeatedly, in conjunction with or as a follow-up to other chemical formulations.

New industry developed guidelines direct parents and health professionals to over-the-counter pesticide products already documented to be less than 100 percent effective or lice resistant. If these treatments fail, a prescription remedy may be called for. Keep in mind, however, there are known health risks inherent with the use of pesticides on children and these risks increase dramatically when you follow one chemical treatment with another. The National Pharmacy Association advises parents to discontinue the use of any treatment at the earliest sign of failure and to avoid using other chemicals. Manual removal is the best option whenever possible, especially when treatment products have failed. For more information, visit HeadLice. org’s Web site at http://www. headlice. org/ (http://www. headlice. org/).

The Pennsylvania IPM program is a collaboration between the Pennsylvania State University and the Pennsylvania Department of Agriculture aimed at promoting integrated pest management in both agricultural and urban settings. For more information, contact the program at (814) 865-2839, or Web site http://www. paipm. org (http://www. paipm. org). To view our archived news releases, see Web site http://paipm. cas. psu. edu/newsrelease. html (http://paipm. cas. psu. edu/newsrelease. html).

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