MUrgent e-Marketing Names Reese Vice President of Business Development
MUrgent Corporation brings on technology veteran as VP of business development.
Santa Ana, CA (PRWEB) June 26, 2004
mUrgent (www. murgent. com), the only e-marketing company to combine affordable automated email and wireless marketing services to small and medium-sized businesses, has named Tom Reese vice president of business development, according to company CEO Boris Bugarski.
“Tom is a true veteran, and we are gratified that he has recognized mUrgent’s potential in the permission-based e-marketing industry. His reputation for developing large, powerful distribution networks definitely puts us on the map,” said Bugarski.
Reporting directly to Bugarski, Reese is immediately responsible for identifying both traditional and alternative channels of distribution for mUrgentÂ’s e-marketing automation software suite, EMPACT; its PC-to-cellular MessagingYou messenger and its global alerting system, mUrgent Alerts. As part of those efforts, he will recruit and train resellers and build a network of strategic partners in the automotive, cellular, food service, hospitality, insurance, healthcare and retail industries.
“We’re already working with partners like telecommunications conferencing provider Consumer Phone, internet connectivity company Netifice, hardware manufacturer Avus and DSL provider Covad. These types of partners provide additional value and give mUrgent the opportunity to provide a turnkey solution,” says Reese.
ReeseÂ’s entrepreneurial career began 25 years ago when he started Steamax, an industrial steam cleaning business serving 150 WalMart stores in the Midwest. He expanded that business network to include oil field maintenance and later entered the high technology industry as a regional sales manager for Belden Wire and Cable.
Reese was an integral part of the sales management team that made Ingram the worldÂ’s leading distributor of Microsoft products. In 1986, he was recruited by Softsel and grew that software providerÂ’s business from $50 million to $250 million annually with a team of 50 sales representatives. When Softsel merged with MicroAmerica in 1989, the new entity, Merisel, sales had reached over $1 billion in annual sales. Reese then decided to form his own consulting company, Exalt Marketing, with a team of more than 25 advertising, public relations and direct marketing specialists, to help growing companies expand their national and global brand awareness.
About mUrgent
MUrgent, an e-marketing authority, delivers EMPACT, a proven, easy-to-use e-marketing solution businesses can rely on to automate more frequent, personalized communication to your customers for a higher return on your marketing investment. For more information, visit www. murgent. com
###
