Hamacher Resource Group Acquires The Caregivers Group
Strengthening HamacherÂ’s strategic mission of enhancing product flow from manufacturer to consumer
Milwaukee, WI (PRWEB) October 2, 2005
Hamacher Resource Group, LLC announced today that it has acquired The Caregivers Group which includes The Caregivers Marketplace™ (TCM) and The Caregivers Advisory Panel® (TCAP®). The Caregivers Group is an innovative provider of growth strategies designed to help manufacturers, retailers and drug wholesalers understand and meet the needs of family caregivers, offering healthcare products and information that enable them to better care for their loved ones. The acquisition combines the capabilities of two leading innovators in the retail healthcare market and further strengthens Hamacher’s strategic mission of enhancing product flow from the manufacturer to the consumer. Financial terms of the agreement were not disclosed.
According to Hamacher president Dawn Vogelsang, “Bringing The Caregivers Marketplace and The Caregivers Advisory Panel into the Hamacher organization allows us to add vital resources for our customers and help them succeed in serving this growing and influential segment of the population. For the past 25 years the Hamacher name has been synonymous with effective retail management; the addition of The Caregivers Group to the company’s line-up is a well-timed and logical decision. This creates another exciting milestone in our company’s growth strategy.”
Caregivers co-founder, Paul Alper, will continue to lead the business development activities for the offering and serve as General Manager – Caregiver Research and Programs. The name of the services and the primary functions associated with The Caregivers Group offerings will remain unchanged; Alper will be based at Hamacher’s Milwaukee, Wisconsin headquarters. Hamacher vice president Dave Wendland commented, “Paul brings insight, experience, knowledge and passion along with this new addition to the Hamacher portfolio. His continued leadership will help ensure program continuity and add unique expertise and a new dynamic to Hamacher’s management team.”
“We have been searching for a strategic partner with a rich heritage and experience in the retail sector to help us achieve our vision – to create an effective, value-producing bridge from the manufacturer to the caregiver consumer,” said Alper. “I am personally thrilled to be joining forces with Hamacher. I look forward to enriching The Caregivers Group business development capabilities and in doing so, providing a critical set of benefits for America’s 44 million family caregivers who spend more than $54 billion a year on products and services not covered by insurance or Medicare,” he continued.
The acquisition enables Hamacher to offer healthcare manufacturers primary market research with TCAP, targeted marketing and promotion with TCM, along with focused business development consulting led by Alper. Adding the caregiver focus to Hamacher’s already strong service portfolio – which includes category management resources, strategic planning, marketing consulting and direct-to-pharmacy communication programs that generate improved distribution and shelf placement – allows Hamacher to be a premier resource for any manufacturer, retailer or wholesaler who wants to reach the caregiver consumer and enjoy a sustainable competitive advantage in the market.
About Caregivers
The Caregivers Group comprises two unique business units: The Caregivers Marketplace (TCM) and The Caregivers Advisory Panel (TCAP). TCM is a free service for family caregivers. It offers cash back (rebates) and product information on a wide variety of essential products used routinely by those who care for a loved one at home, such as nutrition, incontinence, bathing and skin care, and products to assist with daily living and independence. TCM does not sell products, rather it provides caregivers with a list of products eligible for cash back and directs them to retail outlets as specified by participating manufacturers. TCAP is a research practice that houses one of the largest databases of family and professional caregivers nationwide. TCAP offers customized consumer research tailored specifically to a clientÂ’s set of data needs and can be conducted with the Panel members or any respondent pool necessary to help its clients make critical marketing and product development decisions. For more information on TCM or TCAP, please go to www. caregiversmarketplace. com or www. caregiversadvisorypanel. com.
About Hamacher Resource Group
Hamacher Resource Group provides innovative and technically superior programs that enhance product flow from manufacturer to consumer, exclusively for the retail healthcare market. Customized solutions address product assortment and placement, retail pricing and promotion, new product launches, data analysis and intelligence and consultative services. Headquartered in Milwaukee, with a subsidiary in the United Kingdom, they have been serving manufacturers, retail pharmacies, technology partners and wholesalers across the US and the UK with dedication, experience and integrity for 25 years.
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