Inknowvations Announces Partnership with Constant Contact
Customer-centric business management solutions firm to offer award-winning permission-based email marketing solution as the technology platform to support its comprehensive customer-centric marketing communications solutions to the Treasure Valley small and medium business market.
BOISE, ID (PRWEB) March 31, 2005 -
– Inknowvations, LLP, a Treasure Valley business management consulting, technology services and outsourcing company focused on delivering customer-centric business solutions announced today that it has signed a reseller agreement with Constant Contact, the leading permission-based Do-It-Yourself Email Marketing® service for small and medium businesses (SMBs). Under the terms of the agreement, Inknowvations will offer Constant Contact’s email marketing solution as the technology platform to support the Internet communications component of its comprehensive customer-centric marketing offering to Treasure Valley SMBs.
Designed to enable small and medium business owners and entrepreneurs to dramatically improve their communications with their customers through permission-based email promotions, announcements and monthly newsletters, this service is available immediately via Inknowvations website at: www. inknowvations. com. InknowvationsÂ’ strategic marketing consultants evaluate the specific marketing needs of any SMB and develop a strategic marketing plan that will include best practices and the use of the Constant Contact solution. Inknowvations will then implement these strategies as a turn-key solution or the SMB can take the marketing plan and implement it themselves using Constant ContactÂ’s self-service option.
“As the percentage of the population in the Treasure Valley using the Internet increases, the expectations of how these electronically sophisticated consumers want to receive marketing information about products and services is dramatically changing,” states Charles Skamser, Managing Partner of Inknowvations. “Print marketing is extremely expensive and quickly being replaced with electronic marketing as the medium of choice by this sophisticated group. Therefore, in order to effectively reach this group, businesses have to engage in Internet-based marketing. However, just putting up a website and sending out mass email is not the answer. It takes a more professional approach to establish an ongoing relationship with customers and encourage them to open and read these branded emails. “Unfortunately, the technical infrastructure to support this sophisticated approach has historically been cost prohibitive for the SMB owner and entrepreneur. With Constant Contact, this has now changed,” states Skamser.
“Constant Contact is pleased to partner with Inknowvations to enable small business owners and entrepreneurs in the Treasure Valley to implement very cost effective Internet-based marketing plans with the same look and feel as Fortune 500 organizations,” says Alec Stern, VP, Strategic Market Development of Constant Contact.
Inknowvations states that it has professional marketing consultants available to assist SMB owners and entrepreneurs in the Treasure Valley with developing a comprehensive strategic marketing plan that enables them to quickly and cost effectively develop an Internet presence and an infrastructure to electronically communicate with their customer base.
“With professional assistance from Inknowvations and Constant Contact, local real estate agents, insurance agents, healthcare professionals, educational institutions, trade associations and other SMBs can now cost effectively offer sophisticated email communications to their customers, partners and users,” states Skamser. “A new generation of consumers is emerging in the Treasure Valley and now SMB owners and entrepreneurs have a way to communicate and tap into the buying power of this new demographic group.”
About Constant Contact
With over 25,000 customers and a recent winner of SmallBusinessComputing. com's "Excellence in Technology Award," Constant Contact® is the leading permission Do-It-Yourself Email Marketing® service for small and medium businesses (SMBs) and associations. Constant Contact is a Web-based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required. Designed and priced for SMBs, Constant Contact is affordable and easy-to-use. The service is marketed through over 800 Resellers and more than 100 marquee channel partners including American Express OPEN, Website Pros, Register. com, FTD, AOL, Interland, IBM, Intuit, Network Solutions and Overture. Constant Contact is a founding member of the Email Service Provider Coalition (ESPC), a group formed to fight spam while protecting the delivery of legitimate email. Constant Contact is funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures.
About Inknowvations
Inknowvations is a global management consulting, technology services and outsourcing company. Committed to delivering customer centric business solutions, Inknowvations collaborates with its clients to help them achieve a better relationship with their customers. With deep industry and business process expertise and a proven track record, Inknowvations can mobilize the right people, skills and technologies to help clients accelerate their business through customer centric innovation. For more information in the Treasure Valley please call 208-938-2548. Its home page is www. inknowvations. com.
Public Relations Contact:
Jennifer Wells
Director of Marketing
Inknowvations
Jennifer. wells@inknowvations. com
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