Friday, March 28, 2003

Sun Savvy: A New Generation of Sun Protection Hits the U. S

Sun Savvy: A New Generation of Sun Protection Hits the U. S.

The Skin Center Medical Spa to offer Anthelios SX, by LaRoche-Posay, this Fall.

Pittsburgh, PA (PRWEB) August 2, 2006

Proper sun protection is vital to keeping skin healthy and youthful looking. No other external factor causes more damage to the skin than sun exposure. Now, a new type of sun protection product call Anthelios SX will be making its way to the U. S. market and The Skin Center Medical Spa early this fall. Anthelios SX effectively blocks the harmful short UVA waves of the sun and provides long-term broad-spectrum sun protection.

According to the manufacturer, LaRoche-Posay, Mexoryl™ SX, the active ingredient in Anthelios SX, is the first and only sun protection ingredient that effectively protects the skin from the harmful short UVA waves of the sun, which accounts for up to 95% of the UV radiation that reaches the Earth’s surface. What makes this product superior to other sun protection products is that the Mexoryl™ SX does not degrade when exposed to the sun for long periods of time, giving consumers added protection under the sun.

“Sun exposure is the leading cause of premature aging,” said Dominic Brandy, M. D., founding medical director of The Skin Center Medical Spas in Pennsylvania and Ohio. “Wrinkles, sun spots and pigmentation problems are the direct result of too much time in the sun. Any product that can limit the amount of exposure to both UVA and UVB rays should be used daily to prevent further sun damage. Once this product is available in the U. S., we will certainly encourage all but our most sensitive patients to try it.”

The first product containing Mexoryl™ SX to be sold in the U. S. market will be Anthelios SX, a daily moisturizing cream with sunscreen that is distributed by LaRoche-Posay. Consumers can purchase Anthelios SX this Fall at The Skin Center Medical Spa.

The Skin Center Medical Spa specializes in non-invasive and minimally invasive aesthetic procedures designed to improve a person’s appearance with little or no downtime. Offering the most sought-after facial rejuvenation treatments on the market including Botox® Cosmetic (http://www. theskincentermd. com/treatment/botox_wrinkle. htm), wrinkle fillers, gentle laser treatments, chemical peels (http://www. theskincentermd. com/treatment/chemical_peels. htm), microdermabrasion and laser hair removal (http://www. theskincentermd. com/treatment/laser_hair_removal_women. htm), The Skin Center Medical Spa is the foremost authority in advanced age-defying skin treatments.

For more information about Anthelios SX, contact The Skin Center Medical Spa at 1-800-429-1151 or visit www. theskincentermd. com.

The Skin Center Medical Spa, located in Pennsylvania and Ohio, is the region’s premier, full-service medical spa offering the latest advancements in surgical and non-surgical facial rejuvenation. Our medical staff provides prescription-grade skincare, physician-directed laser treatments and cosmetic plastic surgery procedures. The Skin Center Medical Spa was founded in 1981 in Pittsburgh, PA, by Dominic Brandy, MD, board - certified cosmetic surgeon. For more information about The Skin Center Medical Spa, contact 1 (800) 429-1151 or visit www. theskincentermd. com.

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