Web Marketing Association Announces Winners of the 2004 Internet Advertising Competition Awards
The Web Marketing Association today announced the winner of its second annual Internet Advertising Competition (IAC) Awards. GermanyÂ’s BBDO InterOne GmbH Win Best of Show.
(PRWEB) May 7, 2004
The Web Marketing Association today announced the winner of its second annual Internet Advertising Competition (IAC) Awards, a effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site is located at www. advertisingcompetition. org
“The Web Marketing Association is pleased to help set the standard for Internet excellence,” said William Rice, president of the Web Marketing Association, Inc. “We created the IAC Awards to highlight the best in this unique advertising medium by industry and also to help marketing professionals validate their efforts to clients and senior management with independent feedback as to the quality of their work.”
Best of Show winner was Germany’s BBDO InterOne GmbH for their entry “The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance”. at www. bmw. com/6seriesconvertible (http://www. bmw. com/6seriesconvertible) which also won Best Automobile/Transportation Interactive application Award. The entry created for the launch of the BMW 6 Series Convertible is divided into sections based on three themes: inspiration, dynamics and elegance. The underlying character of the entire website is Mediterranean and emphasizes the car's sporting style - this approach parallels the description of the BMW 6 Series in the product catalogues. The core product highlights are also showcased. Parallel to the three main themes, the website also contains a section which supplies an overview of all the car's features and technology.
Other IAC Award winners who received multiple awards included Ant Farm Interactive, PALM Publicité Marketing each winning three IAC Awards and BBDO InterOne GmbH, Home and Garden Television, IconNicholson, Organic, Inc., THINK Interactive Inc. and Verizon Online each receiving two IAC Awards.
The 2003 Internet Advertising Competition is sponsored by, BURST! Media, VentureDirect Worldwide, Small Army Creative Services, Line56 Media, Oddcast and VerticalResponse.
About the Web Marketing Association
The Web Marketing Association, is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing AssociationÂ’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its seventh year, the WebAward Competitions have become the premier event for Web developers and marketers worldwide.
The Web Marketing Association is currently accepting entries for the eighth annual WebAward Competition for Web site development at www. webaward. org. Deadline for entry is June 30th.
List of 2004 Winners
Entry Name, Award Level - Winner
Catering St Louis Dynamic Marketing Website, Best Open Interactive application - Integrity Corporation
Search Engine Relationship Chart, Best Professional Services Interactive application - Bruce Clay, Inc.
Science at the Great Salt Lake, Best Education Rich-media Campaign - Westminster College Information Technology Department
Christian Dior, Best Consumer Goods Rich-media Campaign - she communications
Verizon Online Home Networking, Best Computer Hardware Interactive Broadcast/Streaming Advertisement - Verizon Online - CCSG
Verizon Online Experience DSL, Best Telecommunication Interactive Broadcast/Streaming Advertisement - Verizon Online - CCSG
latimes. com - cars. com Matchmaker Campaign, Best Automobile/Transportation Interstitial Campaign - cars. com on latimes. com
Vail Resorts SnowMate Best Travel Interactive application - AdTools - Digital Marketing Concepts, inc.
Resources/Research Campaign Best Professional Services Non-animated Banner Campaign - The Vidal Partnership
Dream Home 360-Degree Tour Best Media/publishing Interactive application - HGTV. com
Dream Home 360-Degree Tour Best Media/publishing Integrated Advertising Campaign - HGTV. com
The New BMW 5 Series. Someone Has To Take The Lead. Best Automobile/Transportation Rich-media Campaign - BBDO InterOne GmbH, Hamburg
America's Favorite Easter Basket Contest Best Consumer Goods Pop-up/under Campaign - Imirage, Inc.
Nestle Infant Nutrition, Your Baby Today Best Health Care Online Sponsorship - Studio One Networks' Your Baby Today Sponsored By Nestle Infant Nutrition
Napster Re-Launch Campaign Best Entertainment Interstitial Campaign - Organic, Inc
Sprint Eyeblaster Best Telecommunication Interstitial Advertisement - Organic, Inc
My Child's Acne Best Pharmaceuticals Integrated Advertising Campaign - imc²
Precor Space Planner Best Manufacturing Interactive application - Engine Interactive
The New BMW 6 Series Convertible. Inspiration. Dynamics. Elegance. Best Automobile/Transportation Interactive application, Best of Show - BBDO InterOne GmbH, Hamburg
AT&T Wireless Flash Kiosk Best Telecommunication Interactive application - Hornall Anderson Design Works
Mercedes-Benz SLR McLaren Microsite: The Obsession Best Automobile/Transportation Interstitial Advertisement - Critical Mass
GDITT eCRM Best Travel Newsletter HTML email Campaign - Ant Farm Interactive
Tourism Sweepstakes Best Travel Email Marketing Campaign using HTML - Ant Farm Interactive
Cingular Welcome Kit Best Telecommunication Email Marketing Message using Rich media - Ant Farm Interactive
Star Wars Galaxies Website Best Entertainment Integrated Advertising Campaign - Blitz Digital Studios
AG-DVC80 Best Open Integrated Advertising Campaign - Panasonic Broadcast & Television Systems Company
Disney Magic Artist Online (DMA), sponsored by HP Best Consumer Goods Integrated Advertising Campaign - Disney Online
KnowledgeQuest Best Health Care Interactive application - Essilor of America/LehmanMillet
2003 Rhinocort Aqua Campaign Best Pharmaceuticals Rich-media Campaign - NetPlus Marketing, Inc. and AstraZeneca
My Network Planner Online Campaign Best Computer Hardware Animated Banner Campaign - Refinery, Inc.
Rensselaer County Online Best Regional Interactive application - L&P Media
UOP Online--Torn paper--for QuinStreet Best Education Pop-up/under Advertisement - QuinStreet, Inc.
Zeke & Zen Best Computer Software Rich-media Advertisement - InSight Agency
G3 Adkit Demo Best Retail Interactive application - Hitchcock Fleming
Boomerang PrePaid Wireless Best Telecommunication Integrated Advertising Campaign - THINK, Inc.
MasterCard Cat in the Hat Eyeblaster Best Financial Services Rich-media Advertisement - IconNicholson
Chevymalibu. com Best Automobile/Transportation Rich-media Advertisement - Campbell-Ewald Digital
Discovery Channel Walking With Cavemen Best Entertainment Rich-media Campaign - itraffic an AGENCY. COM company
L'Oreal Paris: Haircolor Self-Discovery Best Consumer Goods Online Sponsorship - Nurun Inc., A Quebecor Media Company
IconNicholson 2003 Holiday Card Best Interactive Services Rich-media Advertisement - IconNicholson
Axcess Picture Messaging Demo Best Telecommunication Rich-media Advertisement - THINK, Inc.
PBS "The Blues" Rich Media Best Media/publishing Rich-media Advertisement - Dotglu and PBS Why Canada? 2 Best Travel Rich-media Campaign Fourth Wall Media
Les Roches Onsite campaign Best Education Integrated Advertising Campaign - Internet Strategy Group
USMC Best Government Rich-media Campaign - connect@jwt
Message Board Best Entertainment Rich-media Advertisement - PALM Publicité Marketing
Fujifilm Best Manufacturing Rich-media Campaign - Fuji Photo Film USA and Sharpe Partners
Blues Best Automobile/Transportation Online Sponsorship - PALM Publicité Marketing
TQ interstitial Best Travel Interstitial Campaign - PALM Publicité Marketing
Air Canada Valentine Best Ads That the Client Didn't Pick Rich-media Advertisement - Marketel Communications Inc.
