Berkleemusic. com Debuts New Online Course 'Online Music Marketing with Topspin'
Online music business course on effective use of Topspin's direct-to-fan music marketing platform and online marketing techniques to launch on January 11, 2010. Students will learn best practices with social media, branding considerations, niche music marketing, how to build and support a fan base, online music sales and offer strategy, effective communication techniques, how to use data and analytics to guide a campaign, and many more cutting-edge music marketing strategies.
Boston, MA (PRWEB) November 5, 2009
Berkleemusic. com, the online school of Boston's renowned Berklee College of Music, is debuting the new course "Online Music Marketing with Topspin" for their upcoming winter term, beginning January 11th, 2010. Students will develop the marketing and technical expertise necessary to connect directly with fans and properly execute their marketing and sales campaigns using Topspin's revolutionary new software platform.
"It's truly an exciting time to be involved in marketing music," says course co-author and Berkleemusic instructor Mike King. "The Internet has completely opened up the marketing and distribution channels for musicians, and provides a way for them to connect with their target market in a more effective and personalized way. Direct-to-fan not only has the potential of generating more margin for artists now, but the associated best marketing practices found in this course also help to ensure that artists are building a passionate base for the future."
In Online Music Marketing with Topspin (http://www. berkleemusic. com/school/course? course_item_id=14562342&pid=2894), students will learn best practices with social media, branding considerations, niche marketing, how to build and support a fan base, online sales and offer strategy, effective communication techniques, how to use data and analytics to guide a campaign, and many more cutting-edge marketing strategies. Throughout the course, students will also explore Topspin's key features such as a content management system that hosts your media assets, a fan management system that collects, organizes, and analyzes fan data, detailed reporting features, e-mail management system, widget creation and viral tracking, and more.
"Berkleemusic has done an amazing job of capturing the core elements of direct-to-fan marketing on the Topspin platform, and designing a curriculum that will help create the next generation of music marketers," said Ian Rogers, CEO at Topspin.
"It's a pleasure to be working in partnership with a well-respected leader in music education like Berkleemusic and we are looking forward to a long and healthy relationship that will benefit the music industry at large."
By the end of the course, students will have mastered the intricacies of the Topspin platform, and have a fully timed, integrated, and optimized marketing plan that covers all the relevant areas for releasing music to market using Topspin.
To learn more, visit: http://www. berkleemusic. com (http://www. berkleemusic. com/?pid=2894)
Winter Term begins January 11th, 2009.
About Berkleemusic. com
Berkleemusic. com is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world. Berkleemusic's award-winning online courses and certificate programs are accredited and taught by the college's world-renowned faculty, providing lifelong learning opportunities to people interested in music and working in the music industry. As the business of music continues to move online, Berkleemusic is taking a leadership role in educating the next generation of producers, performers, and entrepreneurs on this evolving industry landscape. Berkleemusic's students come from over 80 countries around the world, and include Grammy award winners, managers, artists, publishers, music business entrepreneurs and major international touring acts.
About Topspin
Founded in June 2007, Topspin is the most complete technology platform for artists to create their own retail channels, effectively promote their music and connect directly with their fans.. The company is changing the business of music marketing by giving artists the tools to easily and efficiently generate demand for their music, manage their catalog and their fans, and gather insights to improve performance. Since coming out of stealth mode in June 2008, a number of artists have chosen the Topspin platform to market music directly to their fans, including Beastie Boys, David Byrne & Brian Eno, The Fireman featuring Paul McCartney & Youth, Arcade Fire, Eminem, Carly Simon, Metric and Fanfarlo. Visit www. topspinmedia. com for more information.
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