Global Gourmet on the Go: New Sauçá Mobile Restaurant Hits DC Streets in January
With globally inspired menu items, a state-of-the-art hi-tech mobile restaurant and a vibrant, fun attitude, Sâuçá advances the food truck trend in Washington, DC, with a totally new eating adventure. More than just great food, Sâuçá embraces culture, travel, technology, music, design, philosophy and social networking to create the ultimate street food experience.
Washington, DC (PRWEB) January 5, 2010
What do you get when you cross an international businessman/ world traveler with a high-tech kitchen on wheels, and a menu of foods inspired by regions around the globe? The answer is Sâuçá; the most sophisticated mobile restaurant concept ever developed, on target to start navigating Washington, DC streets and feeding hungry patrons and street food fans in late January.
Sâuçá (http://www. eatSauca. com) (pronounced 'saw-suh') is more than a mobile restaurant – it’s a unique new global lifestyle brand that combines great food, travel, music, design, technology and fun. Conceived and developed by Washington, DC resident Farhad Assari, the Sâuçá concept is about enjoying delicious, healthy, global foods in new and exciting ways – served from a high-tech vehicle loaded with Wi-Fi, a LCD flat screen, a sound system and even a pay phone to make international calls.
Assari has taken his own travel and ‘No Reservations’ food experiences from around the world and elevated street food to the next level, with a globally inspired menu that will travel across the nation's capital 7 days a week. “The Sâuçá brand is more than just serving food inspired by global destinations from our Sâuçámobile, it’s about connecting with patrons in new and exciting ways,” says Assari. “Sure, they'll see our unique vehicle - our restaurant on wheels - but we’ll also connect to them virtually, through social and interactive media on a nearly continuous basis."
The menu is based around the sâuçá – a flatbread wrap-style sandwich inspired by global street food: quick to prepare, easy to eat on the spot, or back at the office. Guests select one of six different regionally inspired sâuçás from the menu, with weekly alternating selections. Global regions are represented by two different sâuçás, with choices from Europe like a Croque Monsieur, to the African/Indian the Mumbai Butter Chicken sâuçá (the house specialty). Also offered will be soups, salads and the sâuçá treat – the Toffle, a gourmet waffle with a choice of luscious toppings, great for either breakfast or dessert. Drinks include a special mint-infused orange blossom Limunad, (lemonade), organic coffees and hot teas. Menu prices range from $5 - $8 for breakfast, lunch and dinner sâuçás to Toffles for $5, beverages, soups, and salads from $2 - $6.
Updates and the countdown to the Sâuçámobile launch are available at http://www. eatSauca. com (http://www. eatSauca. com), via the Sâuçá blog/ Journal. When the full web site launches in a few weeks, guests will be able to map and track the Sâuçámobile whereabouts via live Twitter updates, see the full menu selections, read news and information, and learn more about the Sâuçá story.
The Sâuçámobile is anticipated to start serving in late-January, 2010. More information on the concept and the status of the launch is available on the Sâuçá Journal/blog (http://www. eatSauca. com), and by following on Twitter (@EatSauca), Facebook (Sauca).
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